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Journal of Interactive Marketing, ISSN 1094-9968, 05/2014, Volume 28, Issue 2, pp. 149 - 165
.... Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers' particular... 
Scale development | Consumer brand engagement | Structural equation modeling | Social media | DEFINITION | ENVIRONMENTS | INVOLVEMENT | BUSINESS | UNOBSERVABLE VARIABLES | SATISFACTION | FIT AFFECTS VALUE | CUSTOMER ENGAGEMENT | STRUCTURAL EQUATION MODELS | FRAMEWORK | SERVICE-DOMINANT LOGIC | Digital media | Platforms | Interactive | Social networks | Activation | Joints | Streams | Marketing
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eBook
Journal of Marketing Management: Customer Engagement, ISSN 0267-257X, 03/2016, Volume 32, Issue 5-6, pp. 399 - 426
This study advances the conceptualisation and operationalisation of consumer engagement in the context of online brand communities (OBCs... 
online brand community | brand engagement | Consumer engagement | social networks | scale development | community engagement | COMMUNITY COMMITMENT | MANAGEMENT | BEHAVIOR | BUSINESS | LOYALTY | SATISFACTION | CUSTOMER ENGAGEMENT | SOCIAL MEDIA | PROPOSITIONS | FOUNDATIONS | Consumer behavior | Analysis
Journal Article
Journal of Service Research, ISSN 1094-6705, 5/2019, Volume 22, Issue 2, pp. 173 - 188
Considerable managerial and academic interest has made engagement a key priority in marketing and service research, spurring a rapidly increasing body of literature on this topic... 
customer engagement | connectedness | networks | actor engagement | service ecosystems | SCALE DEVELOPMENT | CAPABILITIES | BEHAVIOR | STAKEHOLDERS | BUSINESS | VALUE CO-CREATION | VALUE PROPOSITIONS | SERVICE-DOMINANT LOGIC | FOUNDATIONS | CONSUMER BRAND ENGAGEMENT
Journal Article
Journal of Hospitality & Tourism Research, ISSN 1096-3480, 8/2014, Volume 38, Issue 3, pp. 304 - 329
Although customer engagement (CE) has emerged as a widely used term in many industries, including tourism and hospitality, academic research lacks a clear conceptualization and rigorous measurement of the construct... 
brand loyalty | customer engagement | airlines | brands | hotels | scale development | RESOURCES | HOSPITALITY | IDENTIFICATION | BURNOUT | SATISFACTION | JOB DEMANDS | WORD-OF-MOUTH | CONSEQUENCES | HOSPITALITY, LEISURE, SPORT & TOURISM | ANTECEDENTS | PARTICIPATION
Journal Article
Tourism Management, ISSN 0261-5177, 04/2017, Volume 59, pp. 597 - 609
.... Ultimately, we propose a customer engagement scale and a nomological framework for customer engagement, both of which can be applied in both tourism and non-tourism contexts. Managers of tourism brands on social to better assess the nature of customer engagement with the parsimonious 11-item scale. 
Tourism | Brand loyalty | Customer engagement scale | Customer engagement | Social media | QUALITY | MANAGEMENT | SCALE DEVELOPMENT | PERFORMANCE | MODEL | IMPACT | WORD-OF-MOUTH | CONSEQUENCES | HOSPITALITY, LEISURE, SPORT & TOURISM | ENVIRONMENTAL STUDIES | Brand name products | Travel industry | Analysis | Consumer behavior
Journal Article
Telematics and Informatics, ISSN 0736-5853, 07/2017, Volume 34, Issue 4, pp. 145 - 156
....•Consumer engagement positively influence users’ intention to use mobile apps.•Interaction features do not positively relate to consumer engagement... 
Consumer behavior | Consumer engagement | Mobile application | Intention to use | USER ENGAGEMENT | SCALE DEVELOPMENT | UTILITARIAN | BEHAVIOR | DESIGN ELEMENTS | SATISFACTION | BRAND ENGAGEMENT | CUSTOMER ENGAGEMENT | SHOPPING VALUE | INFORMATION SCIENCE & LIBRARY SCIENCE | CONCEPTUALIZATION | Wireless telephone software | Mobile applications | Usage | Consumer preferences
Journal Article
Journal of Service Research, ISSN 1094-6705, 2/2014, Volume 17, Issue 1, pp. 68 - 84
Journal Article
Telematics and Informatics, ISSN 0736-5853, 07/2017, Volume 34, Issue 4, pp. 96 - 109
...) of online brand communities affect customer engagement.•The consequent effect of customer brand engagement on brand loyalty is also examined... 
Brand loyalty | Information quality | Virtual interactivity | Rewards | System quality | Customer engagement | Online brand community | GENERATION Y | SCALE DEVELOPMENT | MODEL | E-COMMERCE | SOCIAL MEDIA | INFORMATION SCIENCE & LIBRARY SCIENCE | SITE QUALITY | GENDER-DIFFERENCES | VIRTUAL COMMUNITIES | Consumer behavior
Journal Article