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2006, ISBN 9780765616999, vii, 352
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a... 
Business & Management | Marketing | Corporate Social Responsibility & Business Ethics
Book
2010, ISBN 9780230219762, xxiv, 261
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to... 
Strategic planning | New products | Marketing | Marketing research | Management
Book
07/2017, ISBN 9780230340275, 233
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their... 
Customer relations | Public relations | Consumer satisfaction | Consumer behavior
eBook
2015, ISBN 9781137367099, xiii, 184
"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a... 
India Commerce | BUSINESS & ECONOMICS / Industries / General | BUSINESS & ECONOMICS / Strategic Planning | Consumers | Commerce | BUSINESS & ECONOMICS / Marketing / Research | BUSINESS & ECONOMICS / Sales & Selling | BUSINESS & ECONOMICS / International / General | Marketing | India | Management science
Book
2019, Management for Professionals, ISBN 3030298671, 187
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all... 
Branding (Marketing) | Customer relations | Media Design | Business and Management | Branding | Economic Psychology | Human-computer interaction | User-centered system design | Brand name products
eBook
2015, Palgrave Macmillan studies in banking and financial institutions, ISBN 1137392541, xxvi, 297
Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. 
Banks and banking | Bank management | Customer services | Bank marketing | Economics
Book
2016, ISBN 1941269060, xvi, 636 pages
"Over one hundred presentations from the thirty-fifth Charleston Library Conference (held November 4-7 2015) are included in this annual proceedings volume.... 
Collection management (Libraries) | Communication in learning and scholarship | Library science | Library administration | Library users | Libraries | Management | Acquisitions (Libraries) | Information technology | Electronic information resources
Book
Procedia Computer Science, ISSN 1877-0509, 2016, Volume 99, pp. 225 - 242
Organisational learning causes organisational change; it utilises and results in (new) knowledge. Needs are crucial in these processes, since they govern... 
organisational learning | innovation | needs | equifinality | knowledge-based management | customer needs | capacity to act
Journal Article
2016, ISBN 9781119236252, 627
eBook
2011, ISBN 9780071773447, xxvii, 226
The 25 Toughest Sales Challenges-and How to Overcome Them helps you reverse buyer resistance by illustrating how and why these frustrating objections come up,... 
Selling
Book
2014, Libraries Unlimited crash course series, ISBN 1610692837, xii, 173
"Libraries are public places--open to anyone and everyone. This book contains invaluable, practical tips for library staff who sometimes must deal with... 
Prevention | Public services (Libraries) | Book thefts | Public relations | Conflict management | Safety measures | Library users | Interpersonal relations | Libraries | Planning | Communication in library science | Security measures
Book
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