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Journal of consumer policy, ISSN 0168-7034, 1983
Journal
2006, 2nd ed., ACHE management series, ISBN 9781567932508, xvii, 262
Book
2016, A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, ISBN 9781522503330, xxii, 353 pages
"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools... 
Branding (Marketing) | Public relations | Social media
Book
2018, 1, Routledge research in public relations, ISBN 1138183237, Volume 9., 220 pages
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also... 
Interpersonal relations | Public relations | Customer relations | New Media | Journalism | Public Relations | Journalism & Professional Media | Relationship marketing
Book
2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
2006, LEA's communication series, ISBN 9780805833850, xiv, 528
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published... 
Public Relations in Media | Media Theory | Public relations
Book
2017, 1, Routledge new directions in public relations and communication research, ISBN 9781138945012, Volume 1, xiv, 173 pages
For much of the last century, large and predominantly U.S. corporations used public relations to demonstrate that their missions resonated with dominant societal values... 
Public relations | Social responsibility of business | Corporations | Corporate image | Communication Theory | Communication Studies | Public Relations | Brand Management | Relationship Marketing
Book
2010, ISBN 9780230247819, xvii, 199
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in... 
Customer relations | Management | Sales management
Book
Journal Article
2002, ISBN 9780789017314, 303
This insightful book shows you how to deal with an issue as old as the library profession: interacting with problem patrons. It looks at this fact of life that... 
Public services (Libraries) | Public relations | Conflict management | Libraries and community | Libraries | Customer relations | Security measures | Libraries - Public relations | Information science | Library science | Language arts | Literature | Mobile phones | Internet | Police
Book
Journal Article