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2009, ISBN 9780765623577, xxi, 424
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs... 
Relationship marketing | Brand choice | Branding (Marketing) | Customer relations | Corporate Social Responsibility & Business Ethics
Book
2019, 1, Routledge studies in marketing, ISBN 1138310026, 264
iiiThe concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s... 
Marketing Research | Consumer Behaviour | International Marketing | Marketing Management | Relationship Marketing | Relationship marketing | Marketing-Technological innovations | Customer relations | Marketing
eBook
2008, ISBN 0754671569, ix, 204
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM... 
Customer relations | Management | Quality Management | Brand Management | Library & Information Science | Marketing
Book
2012, ISBN 0415783038, 456
The creation and management of customer relationships is fundamental to the practice of marketing... 
Brand Management | Relationship Marketing | Relationship marketing - Research
eBook
2009, 2nd ed., ISBN 9783642032424, 236
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e... 
Relationship marketing | Strategic planning | Customer relations | Business and Management | Customer Relationship Management | Marketing
Book
2012, 3rd ed. 2018, Springer Texts in Business and Economics, ISBN 3642201091, 398
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey... 
Customer services | Customer relations | Management | Big Data/Analytics | Business and Management | Business Strategy/Leadership | Customer Relationship Management
eBook
Journal of the Academy of Marketing Science, ISSN 1552-7824, 04/2010, Volume 39, Issue 2, pp. 290 - 306
Customer Relationship Management (CRM) is widely accepted as an effective approach for collecting, analyzing, and translating valuable customer information into managerial action... 
New product performance | Customer relationship management | Social Sciences, general | Business/Management Science, general | New product development | Economics / Management Science | Marketing | Business & Economics | Social Sciences | Business | Analysis | Product development
Journal Article
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 69, Issue 4, pp. 252 - 261
Journal Article
2015, Elgar original reference, ISBN 9781848443686, vii, 344 pages
Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners... 
Relationship marketing | Customer relations | Marketing
Book
Management decision, ISSN 0025-1747, 02/2012, Volume 50, Issue 1, pp. 115 - 129
Purpose - This study seeks to extend the resource-based view to the context of customer relationship management... 
CRM capabilities | Organizational system | Customer orientation | Customer relationship management | CRM technology | Business & Economics | Social Sciences | Management | Business | Customer relations | Analysis | Business enterprises | Methods
Journal Article
2018, 1, Routledge research in public relations, ISBN 1138183237, Volume 9., 220 pages
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also... 
Interpersonal relations | Public relations | Customer relations | New Media | Journalism | Public Relations | Journalism & Professional Media | Relationship marketing
Book
2008, ISBN 0754671569, ix, 204
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM... 
Customer relations | Management | Quality Management | Brand Management | Library & Information Science | Marketing
Book
2015, ISBN 1137427108, xxiv, 273
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands... 
Relationship marketing | Branding (Marketing) | Customer relations | Research | Management science | Brand choice | Consumer behavior
Book
2015, First edition., Selling and sales force management collection, ISBN 9781606498583, xvi, 99 pages
Book
2003, 5th ed., ISBN 9780566085116, xviii, 692
... in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will need to look no further... 
Physical distribution of goods | Management | Marketing Management | Supply Chain Management | Physical distribution of goods - Management | Business logistics
Book
2019, Management for Professionals, ISBN 3030233421, 127
.... This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM... 
Customer relations-Management | Business and Management | e-Business/e-Commerce | Customer Relationship Management | e-Commerce/e-business | Business Information Systems | Information Systems and Communication Service | Online Marketing/Social Media
eBook