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2008, ISBN 0754671569, ix, 204
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of... 
Customer relations | Management | Quality Management | Brand Management | Library & Information Science | Marketing
Book
2012, ISBN 9144069855, 347
Book
05/2015, ISBN 9781315704883
Annotation This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides... 
Computers | Management Information Systems | Customer Relations | Business & Economics
Web Resource
2012, ISBN 1443840793, xiv, 397
This title provides a well-researched and comprehensive resource for understanding and implementing enterprise resource planning, and business intelligence... 
Data processing | Enterprise resource planning | Customer relations | Management | Business intelligence
Book
2012, Springer texts in business and economics, ISBN 3642201091
Web Resource
2003, Hewlett-Packard professional books, ISBN 013035211X, xxvii, 480
Book
2003, ISBN 9783540440017, xi, 172
Book
Journal of Marketing, ISSN 0022-2429, 10/2005, Volume 69, Issue 4, pp. 167 - 176
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