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2017, A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, ISBN 1522516875, xx, 310 pages
"This book is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines... 
Economic aspects | Customer relations | Technological innovations | Online social networks in business | Social media
Book
Journal of Marketing, ISSN 0022-2429, 11/2011, Volume 75, Issue 6, pp. 24 - 38
This study explores the role of customers' social network in their defection from a service provider. The authors use data on communication among one million... 
Neighborhoods | Customers | Social interaction | Social networking | Health hazards | Customer retention | Data transmission | Modeling | Marketing | Marketing strategies | Social networks | NETWORK | social networks | DYNAMIC-MODEL | CONTAGION | ADOPTION | BUSINESS | customer retention | HETEROGENEITY | SATISFACTION | WORD-OF-MOUTH | SERVICE | DIFFUSION | COMMUNICATION | Influence | Customer loyalty | Research
Journal Article
Journal of Marketing, ISSN 0022-2429, 10/2005, Volume 69, Issue 4, pp. 210 - 218
Journal Article
Journal of Marketing, ISSN 0022-2429, 7/2012, Volume 76, Issue 4, pp. 44 - 63
Journal Article
Journal Article
MIT Sloan Management Review, ISSN 1532-9194, 12/2017, Volume 58, Issue 2, pp. 79 - 84
  Companies must make important decisions about which features to include in the goods and services they offer to customers. Understanding the return on... 
RETURN | BUSINESS | MANAGEMENT | FEATURE FATIGUE | Measurement | Customer loyalty | Customer satisfaction | Analysis | Rate of return | Market research | Management | Product differentiation
Journal Article
Industrial Marketing Management, ISSN 0019-8501, 07/2017, Volume 64, pp. 1 - 13
Sales organizations aim to grow their firms' business by acquiring new customers while retaining their existing ones. Although customer acquisition and... 
Sales capabilities | Sales performance | Ambidexterity | Retention | Acquisition | Polynomial regression | RESOURCES | MANAGEMENT | SALESPERSON | BUSINESS | SALESPEOPLE | DIFFERENCE SCORES | EXPLORATION | ANTECEDENTS | CUSTOMER ACQUISITION | JOB
Journal Article
Journal of Marketing, ISSN 0022-2429, 1/2005, Volume 69, Issue 1, pp. 63 - 79
In this research, the authors present a modeling framework for balancing resources between customer acquisition efforts and customer retention efforts. The key... 
Email | Return on investment | Customers | Communication channels | Customer retention | Budget allocation | Modeling | Marketing | Financial budgets | Profitable firms | SATISFACTION | DEPENDENT VARIABLES | MANAGEMENT | DYNAMIC-MODEL | STRATEGY | FRAMEWORK | BUSINESS | ALLOCATION | SAMPLE SELECTION | EQUITY | DURATION | Consumer confidence | Surveys | Analysis | Resource allocation
Journal Article
Journal Article
Management Decision, ISSN 0025-1747, 10/2012, Volume 50, Issue 9, pp. 1570 - 1595
Journal Article
Industrial Marketing Management, ISSN 0019-8501, 10/2014, Volume 43, Issue 7, pp. 1258 - 1268
It is now widely accepted that firms should direct more effort into retaining existing customers than to attracting new ones. To achieve this, customers likely... 
Profit | Non-contractual setting | Data mining | Retention campaign | B2B customer churn | RELATIONSHIP MANAGEMENT | MANAGEMENT | STRATEGY | BUSINESS | PREDICTION | DATA MINING APPROACH | BASE ANALYSIS | DECISION TREE | MODELS | KNOWLEDGE MANAGEMENT | SWITCHING BEHAVIOR | SUBSCRIPTION SERVICES | Analysis | Business-to-business market
Journal Article
Tourism Management, ISSN 0261-5177, 02/2015, Volume 46, pp. 20 - 29
Repeat business is critical to the success of medical clinics in the competitive medical tourism market. This study develops a model explaining international... 
Medical clinic | Price reasonableness | Medical tourism | Trust | Quality | Satisfaction | INVARIANCE | MANAGEMENT | SERVICE QUALITY | HOTEL | PERCEPTION | INTENTION | HOSPITALITY, LEISURE, SPORT & TOURISM | VARIABLES | HEALTH-CARE | ENVIRONMENTAL STUDIES | MODERATING ROLE | ENCOUNTERS | BENEFITS | Customer loyalty | Sales promotions | Customer relations | Analysis | Travel industry
Journal Article
Journal of Retailing and Consumer Services, ISSN 0969-6989, 05/2016, Volume 30, pp. 67 - 83
Journal Article
Journal of Marketing, ISSN 0022-2429, 11/2008, Volume 72, Issue 6, pp. 3 - 18
Journal Article