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2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
eJournal
Marketing science (Providence, R.I.), ISSN 1526-548X, 11/2006, Volume 25, Issue 6, pp. 560 - 580
Journal Article
2011, ISBN 9780300165012, xi, 234
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what... 
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
2012, 1, ISBN 0801477670, x, 174
"Transnational customer service workers are an emerging touchstone of globalization given their location at the intersecting borders of identity, class,... 
Service industries workers | Customer services | Call center agents | Social aspects | International business enterprises | Identity (Psychology) | Social conditions | Intercultural communication | Sociology | India | SOCIAL SCIENCE | Labor | BUSINESS & ECONOMICS
Book
2017, ISBN 0300212194, 331 pages
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you... 
Consumer behavior | Technological innovations | Customer services | Consumer profiling | Marketing
Book
2008, ISBN 0754671569, ix, 204
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of... 
Customer relations | Management | Quality Management | Brand Management | Library & Information Science | Marketing
Book
2015, ISBN 9781119147343, xi, 196 pages
"Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of... 
Electronic commerce | Customer relations | Management | Branding (Marketing) | Customer loyalty | Consumers
Book
Journal of consumer policy, ISSN 0168-7034, 1983
Journal
2012, 1, ISBN 9781119993209, 290
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future... 
MATHEMATICS | Probability & Statistics | General | Customer relations - Management - Statistical models | Operations | Statistics | Customer relations | Statistical models | Management
eBook
2011, 1, Wiley & SAS business series, ISBN 047064754X, xx, 284
"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful... 
Telecommunication | Social networks | Customer relations | Technological innovations | Customer services | Strategic Planning | BUSINESS & ECONOMICS | Sales & Marketing | Social Media
Book