2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant...
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
International Journal of Research in Marketing, ISSN 0167-8116, 03/2017, Volume 34, Issue 1, pp. 46 - 67
During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and...
S-D logic | Theory | Institutions | Ecosystem | Service-dominant logic | MANAGEMENT | MARKETS | IMPLEMENTATION | INNOVATION | BUSINESS | VALUE CO-CREATION | ENGAGEMENT | FUNDAMENTAL PROPOSITIONS | COPRODUCTION | INSIGHTS | Ecosystems | Business schools
S-D logic | Theory | Institutions | Ecosystem | Service-dominant logic | MANAGEMENT | MARKETS | IMPLEMENTATION | INNOVATION | BUSINESS | VALUE CO-CREATION | ENGAGEMENT | FUNDAMENTAL PROPOSITIONS | COPRODUCTION | INSIGHTS | Ecosystems | Business schools
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 08/2009, Volume 37, Issue 3, pp. 328 - 344
The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new conceptual logic, which views brand...
Brand creation | Co-creation of brands | Brand evolution | Brand value | Goods-dominant logic | Brand logic | Branding | Service-dominant logic | Co-creation of value | QUALITY | BEHAVIOR | BUSINESS | STRATEGIES | CUSTOMER EQUITY | COMMUNITY | PRODUCT | SELF-CONCEPT | CONSUMERS | IMAGE MANAGEMENT | CONSUMPTION | Marketing
Brand creation | Co-creation of brands | Brand evolution | Brand value | Goods-dominant logic | Brand logic | Branding | Service-dominant logic | Co-creation of value | QUALITY | BEHAVIOR | BUSINESS | STRATEGIES | CUSTOMER EQUITY | COMMUNITY | PRODUCT | SELF-CONCEPT | CONSUMERS | IMAGE MANAGEMENT | CONSUMPTION | Marketing
Journal Article
Strategic Management Journal, ISSN 0143-2095, 10/2012, Volume 33, Issue 10, pp. 1174 - 1193
Why are some firms more effective than others at addressing stakeholder concerns? Conventional stakeholder theories focus on variables in the external...
Shareholders | Economic value | Corporations | Economic growth | Attention | Conceptualization | Business management | Cognition | Business structures | Corporate strategies | organizational attention | social performance | dominant logic | managerial cognition | stakeholder theory | MANAGEMENT | CAPABILITIES | PERFORMANCE | BUSINESS | VIEW | COMPETITIVE ADVANTAGE | STRATEGIC ACTION | ORGANIZATIONS | COGNITIVE PERSPECTIVE | VALUE CREATION | FIRM | Organizational behavior | Management | Stakeholders | Analysis
Shareholders | Economic value | Corporations | Economic growth | Attention | Conceptualization | Business management | Cognition | Business structures | Corporate strategies | organizational attention | social performance | dominant logic | managerial cognition | stakeholder theory | MANAGEMENT | CAPABILITIES | PERFORMANCE | BUSINESS | VIEW | COMPETITIVE ADVANTAGE | STRATEGIC ACTION | ORGANIZATIONS | COGNITIVE PERSPECTIVE | VALUE CREATION | FIRM | Organizational behavior | Management | Stakeholders | Analysis
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2008, Volume 36, Issue 1, pp. 1 - 10
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,”...
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
Journal Article
International Journal of Hospitality Management, ISSN 0278-4319, 01/2019, Volume 76, pp. 252 - 260
Earlier theories of business logics represent a shift in the value creation mindset. This study proposes a framework related to the applicability within the...
Value-in-memory | Emotional arousal | Service-dominant logic | Memorable experiences | Memory-dominant logic | TOURISM | MODEL | DESTRUCTION | CO-CREATION | CUSTOMER SATISFACTION | AGENDA | CONSEQUENCES | ENGAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | EXPERIENCE | COPRODUCTION | Hospitality industry
Value-in-memory | Emotional arousal | Service-dominant logic | Memorable experiences | Memory-dominant logic | TOURISM | MODEL | DESTRUCTION | CO-CREATION | CUSTOMER SATISFACTION | AGENDA | CONSEQUENCES | ENGAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | EXPERIENCE | COPRODUCTION | Hospitality industry
Journal Article
Journal of Cleaner Production, ISSN 0959-6526, 06/2016, Volume 124, pp. 51 - 64
Natural and business ecosystems are complex and dynamic service systems that interact through the utilization of ecosystem service offerings for human...
Service-dominant | Value creation | Service science | Ecosystem service cascade | Ecosystem service | Ecosystem | GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY | METAANALYSIS | SUSTAINABILITY | LESSONS | VOLUNTARY ENVIRONMENTAL-PROGRAMS | ISSUES | ENVIRONMENTAL SCIENCES | CO-CREATION | ENGINEERING, ENVIRONMENTAL | FRAMEWORK | TRADE-OFFS | SCIENCE | BENEFITS | Terminology | Ecosystems | Accounting | Dynamics | Sustainability | Logic | Dynamical systems | Business
Service-dominant | Value creation | Service science | Ecosystem service cascade | Ecosystem service | Ecosystem | GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY | METAANALYSIS | SUSTAINABILITY | LESSONS | VOLUNTARY ENVIRONMENTAL-PROGRAMS | ISSUES | ENVIRONMENTAL SCIENCES | CO-CREATION | ENGINEERING, ENVIRONMENTAL | FRAMEWORK | TRADE-OFFS | SCIENCE | BENEFITS | Terminology | Ecosystems | Accounting | Dynamics | Sustainability | Logic | Dynamical systems | Business
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2015, Volume 43, Issue 2, pp. 137 - 158
This paper presents an eight-firm study, conducted from the service-dominant logic perspective, which makes a contribution regarding knowledge of the anatomy...
Resource integration | Social Sciences, general | Business/Management Science, general | Value proposition | Service innovation | Service-dominant logic | Economics / Management Science | Marketing | MANAGEMENT | PERSPECTIVE | CUSTOMER | BUSINESS | VALUE CO-CREATION | OUTCOMES | MODEL | INSIGHTS | Organizational change | Analysis | Studies | Innovations | Quality of service | Value added | Samhällsvetenskap | Economics and Business | Social Sciences | Företagsekonomi | Ekonomi och näringsliv | Business Administration
Resource integration | Social Sciences, general | Business/Management Science, general | Value proposition | Service innovation | Service-dominant logic | Economics / Management Science | Marketing | MANAGEMENT | PERSPECTIVE | CUSTOMER | BUSINESS | VALUE CO-CREATION | OUTCOMES | MODEL | INSIGHTS | Organizational change | Analysis | Studies | Innovations | Quality of service | Value added | Samhällsvetenskap | Economics and Business | Social Sciences | Företagsekonomi | Ekonomi och näringsliv | Business Administration
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2019, Volume 47, Issue 1, pp. 161 - 185
Research addressing the micro-foundational theoretical entity of customer engagement (CE) has proliferated in recent years. In parallel, the macro-foundational...
Business and Management | S-D logic | Social Sciences, general | Conceptual framework | Customer engagement | Business and Management, general | Revised FPs | Marketing | CRM | SCALE DEVELOPMENT | BEHAVIOR | KNOWLEDGE | INNOVATION | BUSINESS | VALUE CO-CREATION | LOYALTY | SOCIAL-MEDIA ENGAGEMENT | SERVICE-DOMINANT LOGIC | EXPERIENCE | CONSUMER BRAND ENGAGEMENT | Customer service | Research | Marketing research | Customer relationship management | Analysis
Business and Management | S-D logic | Social Sciences, general | Conceptual framework | Customer engagement | Business and Management, general | Revised FPs | Marketing | CRM | SCALE DEVELOPMENT | BEHAVIOR | KNOWLEDGE | INNOVATION | BUSINESS | VALUE CO-CREATION | LOYALTY | SOCIAL-MEDIA ENGAGEMENT | SERVICE-DOMINANT LOGIC | EXPERIENCE | CONSUMER BRAND ENGAGEMENT | Customer service | Research | Marketing research | Customer relationship management | Analysis
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2016, Volume 44, Issue 1, pp. 5 - 23
Service-dominant logic continues its evolution, facilitated by an active community of scholars throughout the world. Along its evolutionary path, there has...
Business and Management | S-D logic | Theory | Ecosystems | Social Sciences, general | Business and Management, general | Institutions | Service-dominant logic | Marketing | LEGITIMACY | GOVERNANCE | MARKETS | INNOVATION | BUSINESS | RATIONALITY | CO-CREATION | ECONOMIES | FRAMEWORK | VALUE CREATION | CUSTOMER INTEGRATION | Marketing communications | Research | Marketing research | Methods | Value added | Studies
Business and Management | S-D logic | Theory | Ecosystems | Social Sciences, general | Business and Management, general | Institutions | Service-dominant logic | Marketing | LEGITIMACY | GOVERNANCE | MARKETS | INNOVATION | BUSINESS | RATIONALITY | CO-CREATION | ECONOMIES | FRAMEWORK | VALUE CREATION | CUSTOMER INTEGRATION | Marketing communications | Research | Marketing research | Methods | Value added | Studies
Journal Article