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Marketing Science, ISSN 1526-548X, 2008, Volume 27, Issue 4, pp. 745 - 748
This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org ). These data are comprised of... 
product | distribution | price | sales | promotion | Datasets | Retail stores | Trade names | Geographic regions | Databases | Websites | Brands | Chain stores | Branding | Marketing | CONSUMER PACKAGED GOODS | BUSINESS | NATIONAL BRANDS
Journal Article
2006, ISBN 0262201658, viii, 225
.... We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising... 
Market segmentation | Technological innovations | Customer services | Consumer profiling | Marketing | Engineering Profession | Customer services-Technological innovations | Marketing-Technological innovations
Book
2016, ISBN 1138837954, xxii, 316 pages
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies... 
Data processing | Big data | Consumer profiling | Marketing | Internet / Digital Marketing / e-Marketing | Databases | Information / Knowledge Management | Database Management | Information Technology
Book
ACM Transactions on the Web (TWEB), ISSN 1559-1131, 05/2007, Volume 1, Issue 1, pp. 5 - es
Journal Article
The Journal of services marketing, ISSN 0887-6045, 2017, Volume 31, Issue 1, pp. 6 - 10
Journal Article
Marketing science (Providence, R.I.), ISSN 0732-2399, 2008, Volume 27, Issue 4, pp. 745 - 748
This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org). These data are comprised of... 
Product | Sales | Promotion | Price | Distribution | price; promotion; product; distribution; sales | Sales promotions | Distribution of goods | Analysis | Data bases | Pricing | Business | Studies | Prices | Databases | Retail sales | Packaged goods
Journal Article
Journal of Business & Industrial Marketing, ISSN 0885-8624, 10/2015, Volume 30, Issue 8, pp. 926 - 938
Journal Article
Drug safety, ISSN 0114-5916, 02/2020, Volume 43, Issue 2, pp. 147 - 161
Journal Article
1992, ISBN 0471551872, xix, 300
Book
Journal of marketing, ISSN 1547-7185, 2018, Volume 69, Issue 4, pp. 239 - 251
This article presents a marketing communications process that uses customer relationship management ideas for multichannel retailers... 
Retail stores | Special Section on Customer Relationship Management | Databases | Dollar standard | Customers | Bricks | Revenue | Internet | Carts | Marketing | Marketing strategies | BUSINESS | MODEL | Retail industry | Forecasts and trends | Marketing communications | Management | Customer relations
Journal Article