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2010, 2nd ed., ISBN 0470547812, xxx, 289
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a... 
Internet marketing | Public relations | Internet | World Wide Web 2.0 | Telemarketing | Öffentlichkeitsarbeit
Book
2012, 2nd ed., ISBN 9780910965903, xxvii, 217
"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition... 
Cell phones | Telemarketing
Book
2007, ISBN 9783540396314, xxv, 326
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic... 
Direct marketing | Export marketing | Business & Management | Economics/Management Science | Management | Marketing
Book
2008, 1. Aufl., ISBN 0470822317, xiv, 406
'We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new... 
Strategic planning | Internet marketing | Social media | Marketing | Business & Management
Book
2007, ISBN 9780275992750, 4 v.
Book
2011, 3rd ed., ISBN 1118026985, xxxii, 366
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or... 
Internet marketing | Public relations
Book
2006, ISBN 0262201658, viii, 225
We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be... 
Consumer profiling | Engineering Profession | Market segmentation | Customer services-Technological innovations | Marketing-Technological innovations | Technological innovations | Customer services | Marketing
Book
2012, The new rules of social media series, ISBN 9781118167786, xx, 234
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up,... 
Mobile commerce | Internet marketing | Mobile communication systems
Book
2010, Routledge interpretive marketing research, ISBN 0203852079, Volume 12, 242
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as... 
Interactive marketing | Critical Management Studies | Marketing Communications | Advertising | Relationship Marketing | Direct marketing
Book
2014, Chandos social media series, ISBN 1843347458, Volume 14, xvi, 293
Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of... 
Economic aspects | Internet marketing | Social marketing | Social media | Marketing | Auditing | Benchmarking (Management)
Book
2011, Business E-books Online, ISBN 9780749460624, vi, 210
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network... 
Internet marketing | Advertising campaigns | Management | Social media | Marketing | Case studies
Book
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