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2012, ISBN 1856048063, xxii, 218
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special... 
Branding (Marketing) | Public relations | Libraries | Advertising | Marketing
Book
09/2020, ISBN 9780429447044, 420
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets... 
Client Agency Relationship | Electronic Media Marketing | Integrated Marketing Communications | Marketing Communications | Public Relations | Marketing Tools | Communication Theory | MarComms | Strategic Marketing | Social Media Marketing | Sponsorship Marketing | Brand Communications | Direct Marketing | Integrated Marketing | Brand Management | Chris Fill | De Pelsmacker | Advertising
eBook
2014, Chandos social media series, ISBN 1843347458, Volume 14, xvi, 293
Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success... 
Economic aspects | Internet marketing | Social marketing | Social media | Marketing | Auditing | Benchmarking (Management)
Book
2008, 1. Aufl., ISBN 0470822317, xiv, 406
'We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing... 
Strategic planning | Internet marketing | Social media | Marketing
Book
2007, ISBN 9783540396314, xxv, 326
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic... 
Direct marketing | Export marketing | Business and Management | Management | Marketing
Book
2010, Routledge interpretive marketing research, ISBN 0203852079, Volume 12, 242
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication... 
Interactive marketing | Critical Management Studies | Marketing Communications | Advertising | Relationship Marketing | Direct marketing
Book
2011, Business E-books Online, ISBN 9780749460624, vi, 210
The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time... 
Internet marketing | Advertising campaigns | Management | Social media | Marketing | Case studies
Book
2011, 3rd ed., ISBN 1118026985, xxxii, 366
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf... 
Internet marketing | Public relations
Book
2012, The new rules of social media series, ISBN 9781118167786, xx, 234
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns... 
Mobile commerce | Internet marketing | Mobile communication systems
Book
2007, ISBN 9780275992750, 4 v.
Book
2018, 1, ISBN 9781138679184, 348
.... Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies... 
Internet / Digital Marketing / e-Marketing | Consumer Behaviour | Marketing Communications | Relationship Marketing | Internet marketing
eBook
2010, 2nd ed., ISBN 0470547812, xxx, 289
.... Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. 
Internet marketing | Public relations | Internet | World Wide Web 2.0 | Telemarketing | Öffentlichkeitsarbeit
Book
2012, 2nd ed., ISBN 9780910965903, xxvii, 217
"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile... 
Cell phones | Telemarketing
Book
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