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2016, Routledge international handbooks, ISBN 1138823511, xv, 407
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases... 
Sports | Marketing | Sport & Leisure Industries | Sports Management | Services Marketing | Consumer Behaviour | Sports Business | Marketing Communications | Brand Management | Sports Marketing | Events Management | Sports Administration | Events Marketing | Relationship Marketing
Book
2007, ISBN 0199260303, 359
The post war history of public health and the role of smoking within that history epitomises the tensions which surround taking health to the public. Public... 
Medical care | History | modern history (1700 to 1945) | Public health | Marketing | Addiction | Nanny state | Pressure groups | Risk | Health campaigning | Mass media | Systematic gradualism | Smoking
Book
2008, Sports marketing series, ISBN 0750686669, 252
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing... 
Consumer behavior | Sports | Marketing | Sports promoters | Sports spectators
eBook
2014, Routledge companions in business, management and accounting., ISBN 9780415783507, xxvii, 411
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication... 
Arts | Marketing | History of Art / Art & Design Styles | Tourism | Hospitality | Services Marketing | Consumer Behaviour | International Marketing | Brand Management | Events | NonProfit Management | Art & Visual Culture | Internet / Digital Marketing / e-Marketing | Culture
Book
Foundations and Trends in Marketing, ISSN 1555-0753, 2017, Volume 10, Issue 4, pp. 215 - 333
Journal Article
Journal of Advertising, ISSN 1557-7805, 2005, Volume 34, Issue 2, pp. 21 - 42
Journal Article
British journal of psychiatry, ISSN 0007-1250, 04/2013, Volume 202, Issue s55, pp. s77 - s88
Journal Article
by Cudny and Waldemar
10/2019, 1, ISBN 1138354392, 220
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place... 
Conferences and Exhibitions | Events Behaviour/Experience | Events Management | Urban Economics | Urban Studies | Urban Geography | Events Marketing | Cultural Geography | Events Planning | Urban Cultures
eBook
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