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2007, ISBN 9780275992750, 4 v.
Book
2007, 4th ed., ISBN 0273706780, xxxviii, 714
Book
2002, New edition, ISBN 0761956824, xix, 582
NEW IN PAPERBACK 'The Handbook of Marketing is different...that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A... 
Marketing | Business & Management
Book
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
2008, 5th ed., ISBN 9780131754348, xxiv, 643
Book
2009, Illustrated ed., Advances in international marketing, ISBN 184950458X, Volume 17, 443
A collection of essays on international marketing. It examines international marketing from theoretical and practical perspectives, and addresses various... 
Internet marketing | Congresses | Export marketing
eBook
2016, ISBN 1137492422, xix, 245
"Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the... 
Strategic planning | Wine industry | BUSINESS & ECONOMICS / Marketing / Industrial | ANTIQUES & COLLECTIBLES / Wine | BUSINESS & ECONOMICS / Strategic Planning | Marketing | Management science | Wine
Book
2016, Palgrave pivot, ISBN 9781137535870, xvii, 153
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study... 
Green marketing | Management science
Book
2016, ISBN 9781472416858, xx, 163
Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any... 
Social marketing
Book
2012, OUP Catalogue, ISBN 9780195394078, xvi, 286 .
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American... 
Social aspects | Life insurance | economic sociology | Insurance companies | China | Cultural resistance | Culture and market/economic | Cultural tool-kit | Insurance firm | Chinese market | Cultural value | Culture and globalization | Death | Global business
Book
2001, 2nd ed., ISBN 0471372897, xxiv, 739 p., 12 p. of plates
Book
2013, ISBN 1137276347, xii, 219
"An insightful exploration of the global growth of Chinese brands that presents a unique Chinese perspective on history and culture in branding. Chinaʹs... 
Branding (Marketing) | Brand name products | Management
Book
2010, Routledge/RIPE series in global political economy, ISBN 9780203874172, Volume 28., 204
Book
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