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goods-dominant logic (14) 14
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Journal of the Academy of Marketing Science, ISSN 1552-7824, 2009, Volume 37, Issue 3, pp. 328 - 344
.... This evolution is converging on a new conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms... 
Brand creation | Co-creation of brands | Brand evolution | Brand value | Goods-dominant logic | Brand logic | Branding | Service-dominant logic | Co-creation of value | QUALITY | BEHAVIOR | BUSINESS | STRATEGIES | CUSTOMER EQUITY | COMMUNITY | PRODUCT | SELF-CONCEPT | CONSUMERS | IMAGE MANAGEMENT | CONSUMPTION | Marketing
Journal Article
Journal of retailing, ISSN 0022-4359, 2007, Volume 83, Issue 1, pp. 5 - 18
Service-dominant logic (S-D logic) is contrasted with goods-dominant (G-D) logic to provide a framework for thinking more clearly about the concept of service and its role in exchange and competition... 
Derivative propositions | Goods-dominant logic | Service-dominant logic | goods-dominant logic | SEARCH COSTS | QUALITY | EVOLUTION | PRICE | service-dominant logic | MARKET ORIENTATION | CONSUMER | BUSINESS | TECHNOLOGY | ADVANTAGE | derivative propositions | Services | Forecasts and trends | Customer relations | Analysis | Business enterprises | Value added | Studies | Retailing | Customer services | Logic
Journal Article
Journal of Management Analytics: Embracing the Internet of Things to drive data-driven decisions, ISSN 2327-0012, 01/2017, Volume 4, Issue 1, pp. 35 - 54
...) logic has emerged to provide the right perspective, vocabulary and assumptions on which to build a service-centred alternative to the traditional goods-dominant (G-D... 
service science | goods-dominant logic | Internet of Things | service-dominant logic | value co-creation
Journal Article
European Sport Management Quarterly, ISSN 1618-4742, 03/2019, Volume 19, Issue 2, pp. 201 - 220
.... In this context, an evolution in the logic of value creation can be observed; fans are no longer passive receivers of value but, instead, can be active value co-creators... 
fan value co-creation | goods-dominant logic | sport | Service-dominant logic | consumer culture theory | MANAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | EXPERIENCE | CULTURE | CONSUMPTION
Journal Article
Journal of service management, ISSN 1757-5818, 2011, Volume 22, Issue 4, pp. 540 - 556
Journal Article
South African Journal of Economic and Management Sciences, ISSN 1015-8812, 2014, Volume 17, Issue 2, pp. 220 - 231
Journal Article
2012 45th Hawaii International Conference on System Sciences, ISSN 1530-1605, 01/2012, pp. 4138 - 4147
...) and Service-Dominant (S-D) Logic. Literature sources and a qualitative case study are used to identify BI's challenges, conceptual perceptions and related beliefs... 
Context | BI challenges | Process control | Service-Dominant (S-D) Logic | Documentation | Bismuth | BI perceptions | Goods-Dominant (G-D) Logic | Interviews | Business | Lenses | Business Intelligence (BI)
Conference Proceeding
2015 IEEE International Professional Communication Conference (IPCC), ISSN 2158-091X, 07/2015, Volume 2015-, pp. 1 - 8
... (Goods-Dominant Logic) or propose how the innovation will co-create value with stakeholder... 
Training | Technological innovation | value proposition | goods-dominant logic | Noise | service-dominant logic | entrepreneurship | Springs | Commercialization | Business | technology commercialization | Innovation | Conferences | Logic | Entrepreneurship
Conference Proceeding
2014 47th Hawaii International Conference on System Sciences, ISSN 1530-1605, 01/2014, pp. 1324 - 1333
.... Identifying that existing approaches to overcome BI challenges are largely ineffective, we present literature and case study findings showing how a shift to S-D Logic may bring about a balanced focus... 
S-D Logic | Decision making | G-D Logic | Business intelligence | Service Systems Theory | Organizations | Production | Bismuth | Service-Dominant Logic | Goods-Dominant Logic | Artificial intelligence | value | Lenses
Conference Proceeding
2016 IEEE International Professional Communication Conference (IPCC), ISSN 2158-091X, 10/2016, Volume 2016-, pp. 1 - 9
We have studied the experience and practice of entrepreneurs and their respective firms in Portugal to position innovative products into the United States (US)... 
Training | value proposition | service dominant logic | Hospitals | Entrepreneurs | Companies | value-in-use | value-in-exchange | iteration | goods dominant logic | Stakeholders | Medical diagnostic imaging | Value proposition
Conference Proceeding
.... In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos’ and Luschs... 
Vargo och Lusch | Kris | Goods-Dominant Logic of Marketing | Paradigm | Kuhn | Företagsekonomi | Business studies | Vargo and Lusch | Anomalier | Service-Dominant Logic of Marketing | Anomalies | Crisis
Dissertation
Although Business Intelligence (BI) is highly promoted and praised, organisations implementing a BI solution do not always achieve expected benefits. Instead,... 
Service-dominant logic approach | Goods-dominant logic | UCTD | Business intelligence | Information systems
Dissertation
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