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2007, 3rd ed., ISBN 9780750656757, x, 316
Book
2011, 4th ed., Business E-books Online, ISBN 9780814416938, xi, 292
Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine... 
Marketing | Business
Book
1998, ISBN 0789001543, xvi, 375
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language,... 
Cross-cultural studies | Marketing | Export marketing | Export marketing - Cross-cultural studies
Book
2012, ISBN 9781412991292, xiv, 237
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection... 
Green marketing | Social marketing | Business & Management | Environmentalism | Sustainable living
Book
2007, ISBN 9780470723241, xvi, 304
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with... 
Green marketing | Marketing
Book
2016, Palgrave pivot, ISBN 9781137535870, xvii, 153
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study... 
Green marketing | Management science
Book
2005, ISBN 1591396190, xv, 240
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition... 
Market segmentation | New products
Book
1993, ISBN 0844232505, xviii, 188
Book
2000, Routledge advances in management and business studies, ISBN 0415213827, x, 208
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case... 
Green marketing | Moral and ethical aspects | Marketing
Book
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