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2012, Updated ed. with a new preface., ISBN 0520274695, xxxvii, 289
.... And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole... 
Market segmentation | Ethnic identity | Hispanic American consumers | Hispanic Americans | History | United States
Book
2012, 2nd ed., ISBN 9781856177948, xxiv, 386
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers... 
Consumer behavior | Hispanic American consumers | Target marketing | United States
Book
2017, 3, ISBN 9781138917798, 506
iii Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers... 
Latin American & Hispanic Studies | Race & Ethnicity | Marketing Communications | Advertising | Subcultures | Marketing | Hispanic American consumers | Consumer behavior | Target marketing
eBook
06/2017, ISBN 9781138917798, 26
Hispanic Marketing: The Power of the New Latino Consumer  focuses on using cultural insights to connect with Latino consumers... 
cultural marketing | Race & Ethnicity | Marketing Communications | latino digital marketing | bicultural | hispanic market | hispanic consumers | chapa | Marketing | assimilation | latino advertising | hispanic media | Latin American & Hispanic Studies | Advertising | Subcultures
eBook
The American journal of sociology, ISSN 1537-5390, 07/2018, Volume 124, Issue 1, pp. 150 - 184
The rapid growth of genetic ancestry testing has brought concerns that these tests will transform consumers' racial and ethnic identities, producing geneticized identities determined by genetic knowledge... 
Sociology | Social Sciences | Qualitative research | Genealogy | Consumers | Hispanic Americans | Respondents | African Americans | Racial identity | American Indians | Ethnicity | Ethnic identity | Race | Genetic data | Genetics | Social privilege | Genetic testing | Cultural identity | Social identity
Journal Article
2009, The Rutgers series in childhood studies, ISBN 9780813544298, xii, 222
Book
Journal of retailing and consumer services, ISSN 0969-6989, 07/2018, Volume 43, pp. 10 - 19
This paper reports on a study that was undertaken to explore the factors that drive social media use among young consumers in Latin America, a region of the world in which such studies have been sparse... 
Social facilitation experience | TAM | Social media | GOSIP | Business & Economics | Social Sciences | Business | Consumer behavior | Business schools | Social aspects | Hispanic American consumers | Analysis
Journal Article
2014, 1st ed., Politics and culture in modern America, ISBN 9780812245578, x, 224
Book
Community mental health journal, ISSN 0010-3853, 2/2008, Volume 44, Issue 1, pp. 57 - 74
Journal Article
2001, ISBN 0520226690, xv, 287 p. : ill. ; 24 cm.
.... And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole... 
Market segmentation | Ethnic identity | Hispanic American consumers | Hispanic Americans | United States
Book