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2006, Updated ed., ISBN 9781412939799, xv, 504
Book
2010, ISBN 9780521726900, xx, 308
.... Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
2004, INTERNATIONAL LIBRARY OF SOCIOLOGY., ISBN 0415251834, 208
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of... 
Brand name products | Business & Management | Consumption | Brand Management | Sociology & Social Policy | Business names | Globalization | Marketing
Book
2010, 1st ed. 2010, ISBN 9780230239777, ix, 168
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is... 
Tourism | Place marketing | Marketing | Business & Management | Economics
Book
JACC: Cardiovascular Imaging, ISSN 1936-878X, 11/2017, Volume 10, Issue 11, pp. 1350 - 1358
Journal Article
2007, New edition, ISBN 9780415328265, 328
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most... 
Business & Management | Communication in management | Marketing Communications | Public Relations | Strategic Management | Public relations | Corporations | Corporate image
eBook
2008, ISBN 9781412931021, xii, 251
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the... 
Business communication | Corporate culture | Corporate image | Business & Management
Book
2015, Fifth edition., ISBN 032326199X, xv, 372 pages
Overview: Say hello to the one resource that gives you access to both quality management and quality control information for all major imaging modalities... 
Diagnostic Equipment | standards | Diagnostic Imaging | Quality Control
Book
Book
2011, ISBN 9781849801591, xv, 356
Book
2009, ISBN 9780230580312, xiv, 219
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This... 
Branding (Marketing) | Brand name products | Management science
Book
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