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2014, ISBN 0749471654, viii, 253 pages
"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a... 
Strategic planning | Customer relations | Management | Customer services | BUSINESS & ECONOMICS
Book
2017, ISBN 3319619845, 332
This text provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies... 
Relationship marketing | Business and Management | Corporate Communication/Public Relations | Market Research/Competitive Intelligence | Customer Relationship Management | Customer relations | Target marketing
eBook
2016, ISBN 9781119236252, 627
eBook
2014, First edition., The lean series, ISBN 1449356354, xviii, 218 pages
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions,... 
Success in business | Research | New products | Consumers
Book
2013, ISBN 0124105432, 105
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process... 
Customer relations | Business planning | Research | Consumers | Customer services | Management
eBook
2013, ISBN 9781137293244, xiv, 257
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and... 
Self-service (Economics) | Customer relations | Customer service | Management science | Customer services
Book
2010, 1, ISBN 9780470598825, xv, 188
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional... 
Marketing | Sales & Marketing
Book
2008, 3rd ed., ISBN 0765622254, xviii, 213
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in... 
Attitudes | Customer relations | Research | Communication in marketing | Consumers | Industrial marketing | Marketing Research
Book
2016, ISBN 9781138847385, xviii, 296
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions... 
Marketing research | Consumer behavior | Customer relations | Marketing Research | Management of Technology & Innovation | Consumer Behaviour | Brand Management | Marketing
Book
2012, Advances in project management, ISBN 1409443132, xiv, 115
Book
2015, 2015, Management for professionals, ISBN 9783319098548, 162
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased... 
Total quality management | Customer relations | Economics/Management Science | Sales/Distribution/Call Center/Customer Service | Business Information Systems | Marketing
eBook
2019, Palgrave pivot, ISBN 9783030116767, 175
eBook
2018, Second edition., ISBN 9781119387503, xviii, 349 pages
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of... 
Consumer satisfaction | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / New Business Enterprises | Production planning | Customer relations | New products | BUSINESS & ECONOMICS / Leadership | Quality of products
Book
Technovation, ISSN 0166-4972, 2007, Volume 27, Issue 6, pp. 378 - 387
Journal Article
2013, 1st ed., ISBN 9780230341739, xiii, 185
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes... 
Psychological aspects | Consumer behavior | Senses and sensation | Marketing
Book
01/2015, ISBN 9780765617996, 480
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to... 
Marketing Research
eBook
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