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Communication Research, ISSN 0093-6502, 06/2005, Volume 32, Issue 3, pp. 389 - 414
Normative restructuring strategies currently under way to combat alcohol-related problems among U.S. college students are based on the idea that students... 
Alcohol consumption | Descriptive norms | Outcome expectations | Injunctive norms | Group identity | DRUG-USE | BINGE DRINKING | group identity | PSYCHOLOGICAL BENEFITS | outcome expectations | MISPERCEPTIONS | alcohol consumption | injunctive norms | ALCOHOL-USE | PERCEPTION | descriptive norms | COLLEGE-STUDENTS | CONSUMPTION | PROGRAM | COMMUNICATION | HEALTH-STATUS
Journal Article
Judgment and Decision Making, ISSN 1930-2975, 11/2019, Volume 14, Issue 6, pp. 644 - 648
People are more likely to rely on descriptive norms (i.e., what their peers are doing) when deciding whether to take a risk themselves than when deciding... 
risk; decision-making; social norm; descriptive norm; injunctive normnakeywords
Journal Article
Communication Theory, ISSN 1050-3293, 11/2015, Volume 25, Issue 4, pp. 393 - 409
We revisit some ideas from our previous article on social norms by conceptualizing norms as dynamic entities that both affect and are affected by human action;... 
Injunctive Norms | Theory of Normative Social Behavior | Social Norms | Descriptive Norms | Collective Norms | BEHAVIOR | COLLEGE-STUDENT DRINKING | PERCEIVED NORMS | FIELD-EXPERIMENT | MARKETING CAMPAIGNS | ALCOHOL-USE | MULTISITE RANDOMIZED-TRIAL | NORMATIVE INFLUENCES | COMMUNICATION | Human acts | Social aspects | Human behavior | Social norms
Journal Article
Appetite, ISSN 0195-6663, 06/2013, Volume 65, pp. 83 - 89
► We studied the effects of healthy and unhealthy social norms on food choice. ► This was done in a field-experiment. ► Healthy descriptive and injunctive... 
Social norm | Field-experiment | Injunctive norm | Descriptive norm | Food choice | INFORMATION | IDENTITY | OBESITY | NUTRITION & DIETETICS | CONSERVATION | ATTITUDE-BEHAVIOR RELATIONSHIP | DIET | BEHAVIORAL SCIENCES | Food Preferences | Diet | Social Values | Students | Attitude to Health | Humans | Female | Male | Surveys and Questionnaires | Social Environment | Health Behavior | Social Conformity | Social norms
Journal Article
Journal Article
Organizational Behavior and Human Decision Processes, ISSN 0749-5978, 07/2015, Volume 129, pp. 1 - 13
This paper integrates social norm constructs from different disciplines into an integrated model. Norms exist in the objective social environment in the form... 
UNITED-STATES | PSYCHOLOGY, SOCIAL | IMPACT | MANAGEMENT | PERSONAL BELIEFS | GROUP IDENTITY | PERSPECTIVE | INJUNCTIVE NORMS | BEHAVIOR | PSYCHOLOGY, APPLIED | CONSEQUENCES | VALUES | Social aspects | Analysis | Social norms
Journal Article
Journal of Studies on Alcohol and Drugs, ISSN 1937-1888, 05/2018, Volume 79, Issue 3, pp. 474 - 480
Objective: This study examined the association between perceived alcohol norms (descriptive and injunctive) and theoretical predictors of normative (mis)... 
DRINKING NORMS | ATTRIBUTIONAL STYLE QUESTIONNAIRE | COLLEGE-STUDENTS | INJUNCTIVE NORMS | TEMPORAL PRECEDENCE | PERCEIVED NORMS | CONSEQUENCES | SUBSTANCE ABUSE | MISPERCEPTIONS | SOCIAL NORMS | CONSUMPTION | PSYCHOLOGY | Students | Social aspects | Analysis | Alcoholism | Social norms | Alcohol use
Journal Article
Zeitschrift fur Psychologie / Journal of Psychology, ISSN 2190-8370, 2019, Volume 227, Issue 1, pp. 4 - 17
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of influencing consumers' behavior. An important distinction... 
descriptive norm | meta-analysis | decision making Funding: Suzanne Jak was supported by grant NWO-VENI-451-16-001 from the Netherlands Organization for Scientific Research (NWO) Authorship: The first two authors contributed equally | social norm | injunctive norm
Journal Article
Journal of Studies on Alcohol and Drugs, ISSN 1937-1888, 2013, Volume 74, Issue 5, pp. 720 - 726
Objective: Given that the majority of college cannabis use occurs in social situations, descriptive norms (beliefs about others' use) and injunctive norms... 
SUBSTANCE-USE | YOUNG-ADULTS | BRIEF MOTIVATIONAL INTERVENTION | DRUG-USE | ALCOHOL | DRINKING | INJUNCTIVE NORMS | PERCEIVED NORMS | SUBSTANCE ABUSE | PSYCHOLOGY | MARIJUANA EFFECT EXPECTANCIES | STUDENTS | Influence | Research | Drugs and youth | Social norms | Risk factors | Norms | Marijuana | College students | Motivation | Drug use
Journal Article
JOURNAL OF STUDIES ON ALCOHOL AND DRUGS, ISSN 1937-1888, 05/2019, Volume 80, Issue 3, pp. 340 - 348
Objective: The current study examined whether individual individual in the need to belong and perceived drinking norms (both injunctive and descriptive)... 
STUDENT | INJUNCTIVE NORMS | BEHAVIOR | SUBSTANCE ABUSE | COLLEGE DRINKING | MODEL | SOCIAL NORMS | PSYCHOLOGY | PERCEPTIONS | MODERATOR | Health aspects | College students | Drinking of alcoholic beverages | Consumption | Unmet needs | Individual differences | Perceptions | Approval | Belongingness | Negative affectivity | Alcohol use | Negative affect
Journal Article