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Journal of Service Research, ISSN 1094-6705, 02/2005, Volume 7, Issue 3, pp. 290 - 305
Journal Article
Journal of Business Research, ISSN 0148-2963, 2006, Volume 59, Issue 4, pp. 432 - 448
The 1970s introduced internal marketing (IM) as a solution for the companies that sought to offer superior customer service. After 30 years though, IM practice... 
Services | Internal marketing | Internal-market orientation | Scale development | Empirical | EMPLOYEE | PERFORMANCE | BEHAVIOR | SERVICE QUALITY | empirical | FIRMS | BUSINESS | services | scale development | internal-market orientation | CUSTOMER SATISFACTION | PARTICIPATIVE MANAGEMENT | CONSEQUENCES | internal marketing | Management | Business enterprises | Methods | Marketing
Journal Article
Journal of Business Research, ISSN 0148-2963, 2004, Volume 57, Issue 4, pp. 405 - 413
Research in services has long recognized the need for managers to focus internally on employees as well as externally on customers. This internal focus is the... 
Internal market orientation | Internal marketing | Internal customers | Market orientation | MANAGEMENT | internal customers | PERFORMANCE | EMPLOYEE | BEHAVIOR | market orientation | SERVICE QUALITY | ENVIRONMENT | BUSINESS | FUTURE | MODEL | internal market orientation | STAKEHOLDER ORIENTATION | internal marketing | ENCOUNTERS | Methods | Marketing
Journal Article
Journal of Service Theory and Practice, ISSN 2055-6225, 2015, Volume 25, Issue 4, pp. 486 - 523
Journal Article
Journal of Strategic Marketing, ISSN 0965-254X, 08/2018, Volume 26, Issue 6, pp. 532 - 549
The study explores the relationship between market orientation (MO) and internal market orientation (IMO) using the process model of MO development. Data from... 
not-for-profit marketing | Market orientation | internal marketing | internal market orientation
Journal Article
Journal of Services Marketing, ISSN 0887-6045, 04/2019, Volume 33, Issue 2, pp. 233 - 244
Purpose This paper aims to re-examine the nature, aim and scope of internal market orientation (IMO) and introduce it as a value creation mechanism for the... 
Internal market orientation | Service value co-creation | Internal marketing | Employee | Service co-creation | Service-dominant logic (SDL) | BUSINESS | VALUE CO-CREATION | VALUE CAPTURE | BRAND | ORGANIZATION | EMPLOYEES | VALUE PROPOSITIONS | SERVICE-DOMINANT LOGIC | ENGAGEMENT | HEALTH-CARE | PERCEPTIONS
Journal Article
International Journal of Hospitality Management, ISSN 0278-4319, 04/2014, Volume 38, pp. 11 - 19
The study has three aims. First, to measure internal market orientation second, to analyze the relationships between IMO and two organizational consequences:... 
Job satisfaction | Work/family balance | Organizational commitment | Internal market orientation (IMO) | MANAGEMENT | BEHAVIOR | ATTITUDES | IMPACT | SERVICE EMPLOYEES | STRUCTURAL EQUATION MODELS | HOSPITALITY, LEISURE, SPORT & TOURISM | VARIABLES | ANTECEDENTS | CUSTOMER ORIENTATION | Hotels and motels
Journal Article
The International Journal of Human Resource Management, ISSN 0958-5192, 03/2019, Volume 30, Issue 6, pp. 964 - 987
Considering the importance of retaining key staff and managing the negative impact of high labor turnover on firm performance, this study investigates the... 
Internal market orientation | organizational commitment | firm performance | China | employee retention | ENTERPRISES | TURNOVER | CONSTRUCT | MANAGEMENT | PERSPECTIVE | TIME | SATISFACTION | HR PRACTICES | WORK | ANTECEDENTS | Employees | Human resource management
Journal Article
Journal of Services Marketing, ISSN 0887-6045, 08/2013, Volume 27, Issue 5, pp. 385 - 403
Journal Article
International Review on Public and Nonprofit Marketing, ISSN 1865-1984, 06/2018, Volume 15, Issue 2, pp. 143 - 160
Given that Internal Market Orientation (IMO) can be an antecedent of Job Satisfaction (JS), the aim of this study is to understand how to manifest the sub... 
Internal-market orientation | Job satisfaction | Fire inspection service | Public sector | Qualitative research | Nonprofit organizations | Market orientation | Fires | Fire stations
Journal Article
European Journal of Marketing, ISSN 0309-0566, 11/2010, Volume 44, Issue 11/12, pp. 1667 - 1699
Purpose - Although many authors argue that practising marketing internally facilitates the implementation of the market orientation concept, systematic... 
Perception | Customer services quality | Market orientation | Internal markets | CONSTRUCT | SERVICE QUALITY | JOB-SATISFACTION | BUSINESS | EMPLOYEE ATTITUDES | LEVEL | CULTURE | STRUCTURAL EQUATION MODELS | WORK | CUSTOMER VALUE | CLIMATE | Influence | Customer service | Customer satisfaction | Analysis | Studies | Organizational behavior | Quality of service
Journal Article
The Service Industries Journal, ISSN 0264-2069, 04/2018, Volume 38, Issue 5-6, pp. 303 - 320
A large number of nonprofit organisations (NPOs) deliver welfare services in developing countries. Many find it difficult to retain their staff and to increase... 
Internal market orientation | nonprofit services | scale adaptation | beneficiary satisfaction | staff retention | PUBLIC-SECTOR | MANAGEMENT | PERFORMANCE | BEHAVIOR | ENVIRONMENT | JOB-SATISFACTION | SOCIAL-EXCHANGE | COMMITMENT | EMPLOYEES | CORPORATE CULTURE | VARIABLES
Journal Article
Public Organization Review, ISSN 1566-7170, 06/2016, Volume 16, Issue 2, pp. 179 - 197
To access, purchase, authenticate, or subscribe to the full-text of this article, please visit this link: http://dx.doi.org/10.1007/s11115-015-0307-1 
Internal marketing | Internal-market orientation | Job satisfaction | Public sector | Government marketing | Research | Analysis | Market orientation | Statistical analysis
Journal Article
Journal of Strategic Marketing, ISSN 0965-254X, 04/2015, Volume 23, Issue 3, pp. 273 - 284
This paper seeks to propose a conceptual framework for the development of a holistic measurement scale to determine the extent of internal market orientation... 
measurement scale | internal marketing | internal market orientation | holistic measurement
Journal Article
Journal of Health Management, ISSN 0972-0634, 9/2018, Volume 20, Issue 3, pp. 291 - 308
Evidence suggests that internal market orientation (IMO) assists companies in targeting their human resources (HR) and has been an important preceding concept... 
Internal market orientation | appreciation | healthcare service | internal marketing | job satisfaction
Journal Article