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Communication Research, ISSN 0093-6502, 7/2018, Volume 45, Issue 5, pp. 635 - 658
Over the last few years, significant research has been conducted to examine the impact of web interactivity. However, mixed results have been found regarding... 
meta-analysis | interactivity | web interactivity | PERCEIVED INTERACTIVITY | MODEL | ONLINE | ORGANIZATION | RESPONSES | SITE INTERACTIVITY | INTERNET INTERACTIVITY | NEWS | IMAGE INTERACTIVITY | TECHNOLOGY | COMMUNICATION
Journal Article
Journal of Theoretical and Applied Electronic Commerce Research, ISSN 0718-1876, 2013, Volume 8, Issue 1, pp. 35 - 52
Journal Article
Estudios sobre el Mensaje Periodístico, ISSN 1134-1629, 01/2012, Volume 18, Issue 1, pp. 73 - 88
ABSTRACT IN SPANISH: La interactividad y el multimedia son dos de los pilares fundamentales del periodismo digital, junto a la hiperdextualidad. Dado su... 
Interactivity
Journal Article
Communication Research, ISSN 0093-6502, 7/2016, Volume 43, Issue 5, pp. 595 - 625
A critical determinant of message interactivity is the presence of contingency, that is, the messages we receive are contingent upon the messages we send,... 
interactivity effects | interaction history | message interactivity | search engine | live chat | Chatbot | message contingency | user engagement | PERSONALITY | WEB SITE INTERACTIVITY | PERCEIVED INTERACTIVITY | TIME | MODEL | WEBSITES | CONSISTENCY | DIMENSIONS | EXPERIENCE | COMMUNICATION | Human-computer interaction | Contingency theory (Management) | Analysis | Computer mediated communication
Journal Article
Journal of Communication, ISSN 0021-9916, 04/2015, Volume 65, Issue 2, pp. 213 - 236
Journal Article
Journal of Business Research, ISSN 0148-2963, 2010, Volume 63, Issue 9, pp. 919 - 925
We propose a conceptual framework that reconciles the practitioners' view of engagement as central to online best practice and the scholarly view that tends to... 
Engagement | Involvement | Telepresence | Interactivity | Internet | Flow | ENVIRONMENTS | ADVERTISING ENGAGEMENT | BUSINESS | MODEL | CUSTOMER EXPERIENCE | WEB SITE | PRODUCT | PRESENCE QUESTIONNAIRE | PERCEPTIONS | Engagement Telepresence Flow Interactivity Internet Involvement
Journal Article
Computers in Human Behavior, ISSN 0747-5632, 10/2016, Volume 63, pp. 620 - 629
Existing research on the effects of interactivity tends to treat it as a global characteristic of the interface. However, not all content on an interface is... 
Interactivity | e-commerce | Memory | Information processing | PERSUASION | WEB SITE INTERACTIVITY | PERCEIVED INTERACTIVITY | CUE SUMMATION | MODEL | REDUNDANCY | PSYCHOLOGY, EXPERIMENTAL | PSYCHOLOGY, MULTIDISCIPLINARY | NEWS | COMMUNICATION
Journal Article
Journal Article
Comunicación y sociedad, ISSN 0214-0039, 06/2008, Volume XXI, Issue 1, pp. 7 - 24
ABSTRACT IN SPANISH: La televisión interactiva (TVI) ha experimentado un amplio desarrollo aunque sin llegar a alcanzar la implantación masiva. Este artículo... 
Interactivity
Journal Article
Journal of Advertising, ISSN 0091-3367, 08/2019, Volume 48, Issue 4, pp. 333 - 337
Journal Article
Javnost, ISSN 1318-3222, 04/2007, Volume XIV, Issue 1, pp. 77 - 92
This article focuses on the political, social and economic trends of the Spanish television system in a moment of transition towards the new digital... 
Interactivity
Journal Article
Chinese Semiotic Studies, ISSN 2198-9605, 11/2019, Volume 15, Issue 4, pp. 589 - 626
Following the relational turn that has been observed in the areas of therapy and medical care (cf. ), a similar trend is beginning to develop in education. One... 
interactivity | tutoring | dialogicality | languaging
Journal Article
Journal of Interactive Marketing, ISSN 1094-9968, 11/2012, Volume 26, Issue 4, pp. 223 - 234
Web site interactivity creates numerous opportunities for marketers to persuade online consumers and receives extensive attention in the marketing literature.... 
Web site interactivity | Online persuasion | Online flow | Information processing | ENVIRONMENTS | MEDIATION | INVOLVEMENT | PERCEIVED INTERACTIVITY | VIVIDNESS | BUSINESS | ATTITUDE | NEED | EXPLORATION | COMMUNICATION | Websites | Interactive | Consumers | On-line systems | Immersion | Online | Empirical analysis | Marketing
Journal Article
Advances in Intelligent Systems and Computing, ISSN 2194-5357, 2019, Volume 809, pp. 2209 - 2213
Conference Proceeding
Computers in Human Behavior, ISSN 0747-5632, 09/2015, Volume 50, pp. 600 - 609
With their exceptional interactive and communicative capabilities, Online Social Networks (OSNs) allow destinations and companies to heighten their brand... 
Brand awareness | Information and system quality | WOM | OSNs | Virtual interactivity | Rewards | INFORMATION | LOYALTY | MODEL | PSYCHOLOGY, EXPERIMENTAL | PSYCHOLOGY, MULTIDISCIPLINARY | COMMITMENT | WORD-OF-MOUTH | SYSTEM QUALITY | COMMUNICATION TECHNOLOGIES | MEDIA | INTERACTIVITY | EQUITY | Online social networks
Journal Article
Journal of Business Research, ISSN 0148-2963, 2010, Volume 63, Issue 9, pp. 1033 - 1040
Journal Article