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Publication DateJournal of international marketing, ISSN 1069-031X, 1993
Journal
Details 
2005, Cambridge studies in contentious politics., ISBN 0521607868, xiv, 237
How do a few Third World political movements become global causes célèbres, while most remain isolated? This book rejects dominant views that needy groups...
International relief | Ejército Zapatista de Liberación Nacional (Mexico) | Human rights | Public relations | Government, Resistance to | Insurgency | Ogoni (African people) | Government relations | Mass media | Non-governmental organizations | Ogoni (African people) - Government relations
International relief | Ejército Zapatista de Liberación Nacional (Mexico) | Human rights | Public relations | Government, Resistance to | Insurgency | Ogoni (African people) | Government relations | Mass media | Non-governmental organizations | Ogoni (African people) - Government relations
Book
Details
2017, Second edition., ISBN 1138013358, xii, 188 pages
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to...
Motion pictures | Marketing | Business & Planning | International Marketing | Marketing Management | Cinema Industry | industry | film | media | social marketing | film studies | studies | cinema | equality
Motion pictures | Marketing | Business & Planning | International Marketing | Marketing Management | Cinema Industry | industry | film | media | social marketing | film studies | studies | cinema | equality
Book
Details
2009, ISBN 9780230576575, xiii, 183
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary...
Senses and sensation | Marketing | Business & Management | Management science | Samhällsvetenskap | Economics and Business | Ekonomi | Social Sciences | Business and economics | Företagsekonomi | Marknadsföring | Business studies | Ekonomi och näringsliv | Business Administration
Senses and sensation | Marketing | Business & Management | Management science | Samhällsvetenskap | Economics and Business | Ekonomi | Social Sciences | Business and economics | Företagsekonomi | Marknadsföring | Business studies | Ekonomi och näringsliv | Business Administration
Book
Details
2007, ISBN 9783540396314, xxv, 326
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic...
Direct marketing | Export marketing | Business & Management | Economics/Management Science | Management | Marketing
Direct marketing | Export marketing | Business & Management | Economics/Management Science | Management | Marketing
Book
Details
2007, 4th ed., ISBN 0273706780, xxxviii, 714
Book
Details
2010, Advances in e-business research series (AEBR), ISBN 1605660752, 582
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Internet marketing | Text messages (Cell phone systems) | Cell phones | Telemarketing | Internet advertising
Internet marketing | Text messages (Cell phone systems) | Cell phones | Telemarketing | Internet advertising
eBook
Details
Digital rights
Loading Rights2002, 2nd ed., Routledge e-business series, ISBN 9780415256018, 368
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks...
Electronic commerce | Internet marketing | Business & Management | e-Business | Internet / Digital Marketing / e-Marketing | Management and Accounting | Business
Electronic commerce | Internet marketing | Business & Management | e-Business | Internet / Digital Marketing / e-Marketing | Management and Accounting | Business
eBook
Details
Digital rights
Loading Rights2014, 1st ed. 2014, Humanism in business series, ISBN 1137353287, xv, 284
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems...
Social aspects | Marketing | Marketing/Research | International business | Development/Business Development | Management / Strategy | Sales & marketing | Leadership and Strategy | Management | Business strategy | Business innovation | Marketing Branding Advertising | Organizational Development | Management science | Business and Management | Organization | Development Economics | International Business | Business Strategy/Leadership
Social aspects | Marketing | Marketing/Research | International business | Development/Business Development | Management / Strategy | Sales & marketing | Leadership and Strategy | Management | Business strategy | Business innovation | Marketing Branding Advertising | Organizational Development | Management science | Business and Management | Organization | Development Economics | International Business | Business Strategy/Leadership
Book
Details
1995, 3rd ed., ISBN 0201539721, x, 686
Book
Details
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international...
Branding (Marketing) | Brand name products | Management
Branding (Marketing) | Brand name products | Management
Book
Details
2009, ISBN 041543128X, xix, 294
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials...
Campaign management | Political campaigns | Political aspects | Marketing | Elections | Political Lobbying & Interest Groups | International Marketing | Government | Political Parties | Politics & International Relations | Comparative Politics | Media & Communications | Political Communication | Politics & the Media | Marketing - Political aspects
Campaign management | Political campaigns | Political aspects | Marketing | Elections | Political Lobbying & Interest Groups | International Marketing | Government | Political Parties | Politics & International Relations | Comparative Politics | Media & Communications | Political Communication | Politics & the Media | Marketing - Political aspects
Book
Details
Advances in international marketing, 1986
Journal
Details
2005, 2nd ed., ISBN 1412914752, xvi, 269
Book
Details
1998, ISBN 0789001543, xvi, 375
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language,...
Cross-cultural studies | Marketing | Export marketing | Export marketing - Cross-cultural studies
Cross-cultural studies | Marketing | Export marketing | Export marketing - Cross-cultural studies
Book
Details
1986, ISBN 9780709924944, 310
Book
Details
2009, 5th ed., ISBN 9780415772617, xxvi, 710
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this...
Management | Export marketing | Business & Management | Economics | International Marketing | Export marketing - Management
Management | Export marketing | Business & Management | Economics | International Marketing | Export marketing - Management
Book
Details
2000, ISBN 9780631200918, xv, 294
Book
Details
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