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2008, ISBN 0203935527, 135
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to... 
Mass media and business | Mass media | Social aspects | Advertising | Internet advertising | Sociology, Social Studies | Media & Film Studies | New Media | Advertising Studies | Advertising Media | Mass Media & Communication | Advertising - Social aspects
Book
Journal of advertising research, ISSN 0021-8499
Journal
2017, What everyone needs to know, ISBN 9780190625887, xiii, 229 pages
Book
2012, Advances in Consumer Psychology, ISBN 9781848729698, xxxiii, 366
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers... 
Psychological aspects | Internet marketing | Consumer behavior | Electronic commerce | Media | Consumer Behaviour | Advertising Studies | Media Psychology | Information & Communication Industries | Consumer Psychology | Electronic commerce - Psychological aspects
Book
2007, Rev. ed., Advertising and consumer psychology, ISBN 9780805851090, x, 516
Book
2011, ISBN 9780300165012, xi, 234
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what... 
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
2018, First U.S. edition., ISBN 1635571464, 288 pages
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its... 
Ogilvy, David, 1911-1999. Ogilvy on advertising | Advertising | Internet advertising
Book
2011, Media and communications, ISBN 9781617618895, ix, 137
Book
2011, Media and communications - technologies, policies and challenges, ISBN 1617617830, ix, 138
Book
2011, ISBN 1107011973, Volume 9781107011977, xix, 277
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by... 
Internet searching | Keyword searching | Search engines | Branding (Marketing) | Consumer behavior | Internet advertising
Book
2016, ISBN 194486900X, 244 pages
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content. 
History | Advertising | Subliminal advertising | Internet advertising | Viral marketing | Viral marketing - History
Book
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