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2018, 1, Routledge interpretive marketing research, ISBN 9781315205908, Volume 24., 227 pages
iInvolving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply... 
Video games industry | Management | Operations & Information Management | Consumer Behaviour | Brand Management | Strategic Management | Production | Innovation Management | Critical Management Studies | Information / Knowledge Management | Marketing | Video games industry-Management
Book
Knowledge: creation, diffusion, utilization, ISSN 0164-0259, 1979
Journal
2003, ISBN 9780521810869, xvii, 512
This study of innovation - its intensity, the sources used for knowledge creation, and its impacts - is based on a comprehensive survey of innovation of... 
Manufacturing industries | Economic aspects | Research, Industrial | Knowledge management | Competition, International | Technological innovations | Management | International business enterprises | Canada
Book
2013, ISBN 9780230368828, xi, 184
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of... 
Branding (Marketing) | Consumer behavior | Social aspects | Marketing | Public relations
Book
2011, Ashgate science and religion series, ISBN 9781409426080, cm.
Scientists, historians, philosophers and theologians often engage in debates on the limitations and mutual interactions of their respective fields of study.... 
Religion and Philosophy | Religion & Science | Religion and science | Artigas, Mariano | Philosophy of nature | Knowledge, Theory of
Book
2001, OUP Catalogue, ISBN 0195130634, 314
This book brings together the research of a number of scholars in the field of knowledge creation and imparts a sense of order to the field. The chapters share... 
Information society | Knowledge management | Applications of Computing | Research, Industrial
eBook
2007, ISBN 9780195159622, 336
This book presents the latest management ideas in knowledge creation and management in readable and non-technical chapters. Leading experts have contributed... 
Intellectual capital | Knowledge management | Management | Business & Management
eBook
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2013, Volume 41, Issue 2, pp. 133 - 150
Because extant literature on the service logic of marketing is dominated by a metaphorical view of value co-creation, the roles of both service providers and... 
Interaction | Social Sciences, general | Value creation | Value co-creation | Business/Management Science, general | Service logic | Value spheres | Service-dominant logic | Economics / Management Science | Marketing | QUALITY | OFFERINGS | KNOWLEDGE | BUSINESS | DOMINANT LOGIC | MODEL | PRODUCT BUNDLES | CONSTELLATION | PERSPECTIVES | EXPERIENCE | EXCHANGE | Studies | Customer relations | Value added
Journal Article
Journal of Business Research, ISSN 0148-2963, 03/2018, Volume 84, pp. 196 - 205
The “co-creation” label has proliferated over the past decade. With little consensus on what “co-creation” is, we offer a novel, unifying perspective by... 
Value creation | Interactional creation | Co-creation | Interactions | Interactive platforms | CUSTOMER ENGAGEMENT BEHAVIOR | KNOWLEDGE | INNOVATION | BUSINESS | RESEARCH DIRECTIONS | SERVICE-DOMINANT LOGIC | INTEGRATIVE FRAMEWORK | EXPERIENCE | MARKETING THEORY | COPRODUCTION | PARTICIPATION
Journal Article