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Journal of Marketing, ISSN 0022-2429, 11/2016, Volume 80, Issue 6, p. 36
Journal Article
Journal of Marketing, ISSN 0022-2429, 11/2016, Volume 80, Issue 6, pp. 36 - 68
Journal Article
Journal of Service Management, ISSN 1757-5818, 2013, Volume 24, Issue 3, pp. 268 - 293
Purpose - The purpose of this paper is to introduce the concept of Value Fusion to describe how value can emerge from the use of mobile, networked technology... 
Mobile technology | Customer value | Firm value | Social media | Customer engagement value | Value fusion | Experiential value | Customer lifetime value | PERSONALITY | MANAGEMENT | INTERNET | PHONE | ADOPTION | SELF-SERVICE | INTENTIONS | IMPACT | CUSTOMER ENGAGEMENT | CREATION | ACCEPTANCE MODEL
Journal Article
Journal of Service Research, ISSN 1094-6705, 11/2006, Volume 9, Issue 2, pp. 156 - 167
The authors propose a chain of effects framework for understanding how customer lifetime value (CLV) affects shareholder value (SHV). In the chain of effects... 
Customer lifetime value | Shareholder value | Customer relationship management | SATISFACTION | PROFITABILITY | shareholder value | MARKET SHARE | STRATEGY | PRODUCTIVITY | FRAMEWORK | SERVICE-PROFIT CHAIN | BUSINESS | customer relationship management | customer lifetime value | Studies | Relationship marketing | Stockholders | Capitalization | Consumer behavior
Journal Article
Journal of Service Research, ISSN 1094-6705, 11/2006, Volume 9, Issue 2, pp. 139 - 155
Journal Article
Journal Article
Journal of Service Research, ISSN 1094-6705, 08/2010, Volume 13, Issue 3, pp. 297 - 310
Customers can interact with and create value for firms in a variety of ways. This article proposes that assessing the value of customers based solely upon... 
customer influencer value | customer knowledge value | customer referral value | customer engagement value | customer lifetime value | PRODUCT DEVELOPMENT | CRITICAL SUCCESS FACTORS | FUTURE-RESEARCH | INNOVATION | BUSINESS | IMPACT | WORD-OF-MOUTH | FRAMEWORK | LIFETIME VALUE | REWARD PROGRAMS | EQUITY
Journal Article
Marketing Science, ISSN 0732-2399, 07/2008, Volume 27, Issue 4, pp. 585 - 599
Customer management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the... 
return on marketing contacts | field experiment | customer relationship management | missing value imputation | customer lifetime value | PROFITABILITY | IMPACT | RETENTION | STRATEGY | BUSINESS | SELECTION | IBM
Journal Article
Business & Information Systems Engineering, ISSN 1867-0202, 4/2010, Volume 2, Issue 2, pp. 95 - 103
Journal Article
Journal of International Marketing, ISSN 1069-031X, 3/2016, Volume 24, Issue 1, pp. 1 - 21
Journal Article
Journal of Business Research, ISSN 0148-2963, 09/2016, Volume 69, Issue 9, pp. 3725 - 3730
Customers are regarded as the key intangible assets of a firm. Therefore, it is necessary for firms to have the capability to anticipate customer value. The... 
Product innovativeness | Customer lifetime value | Customer value anticipation | Customer equity | Advertising appeals | PERFORMANCE | RISK | BUSINESS | CAPABILITY | IMPACT | MODELS | INNOVATIONS | EQUITY
Journal Article
European Journal of Operational Research, ISSN 0377-2217, 2009, Volume 197, Issue 1, pp. 402 - 411
The definition and modeling of customer loyalty have been central issues in customer relationship management since many years. Recent papers propose solutions... 
Churn prediction | Prediction models | Customer lifetime value | Classification | DECISION | OPERATIONS RESEARCH & MANAGEMENT SCIENCE | BASE ANALYSIS | STRATEGY | CURVES | DEFECTION | Churn prediction Classification Customer lifetime value Prediction models | Consumer behavior | Models
Journal Article