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2017
Description: Looks to be a cattle brand on a piece of leather. 
Livestock; Agriculture | Agriculture & Livestock | Norris, Geil J
Web Resource
Di 1 ban., 189 p., [34] p. of plates
Book
Journal of Brand Management, ISSN 1350-231X, 11/2016, Volume 23, Issue 6, pp. 631 - 647
This article explores how a branding committee was used to facilitate part of a Canadian university's branding process. It builds on recent cases exploring the... 
university branding | university marketing | education brands | higher education (HE) branding | MANAGEMENT | BUSINESS | UNIVERSITIES | Product management | Livestock brands | Research | Stakeholders | Investments | Brands | Committees | Colleges & universities
Journal Article
Journal of Brand Management, ISSN 1350-231X, 05/2016, Volume 23, Issue 3, pp. 252 - 272
Closing the gap between theory and practice presents a major challenge for branding. However, a disconnect has formed between city branding research and... 
practitioners | city | organic brands | brand management | TRANSFORMATION | ASSOCIATIONS | MANAGEMENT | GOVERNANCE | GLOBAL CITY | CITIES | BUSINESS | PLACE | IDENTITY | URBAN-DEVELOPMENT | SENSE | PERCEPTIONS | Product management | Livestock brands | Research | Planning | Studies | Corporate planning | Local government | Cities | Brand identification | Analysis
Journal Article
African Journal of Range & Forage Science, ISSN 1022-0119, 10/2016, Volume 33, Issue 3, pp. 207 - 214
Beef traders' and consumers' perceptions on the development of a natural pasture-fed beef (NPB) brand by smallholder cattle producers were investigated. In... 
beef traders | natural pasture-fed beef | consumers | perceptions | branding | QUALITY | FOOD SAFETY | MODEL | EASTERN CAPE | GRAIN-FED BEEF | CHOICE | ENVIRONMENTAL SCIENCES | INSTITUTIONS | MEAT CLASSIFICATION-SYSTEM | ECOLOGY | LIVESTOCK | Consumption | Cattle industry | Beef
Journal Article
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