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1. Full Text Referral programs and customer value
by Schmitt, Philipp and Skiera, Bernd and Van Den Bulte, Christophe
Journal of marketing, ISSN 0022-2429, 01/2011, Volume 75, Issue 1, pp. 46 - 59
Social networks | Customer loyalty | Customer management | Customer value | Customer referral programs | Word of mouth | Business & Economics | Social Sciences | Business | Studies | Consumer behavior | Profitability | Customers | Referrals | Banks | Retention | Loyalty
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2. Full Text Effects of loyalty programs on value perception, program loyalty, and brand loyalty
by Yi, Youjae and Jeon, Hoseong
Journal of the Academy of Marketing Science, ISSN 0092-0703, 6/2003, Volume 31, Issue 3, pp. 229 - 240
brand loyalty | loyalty program | Social Sciences, general | Business/Management Science, general | program loyalty | value perception | Economics / Management Science | Marketing | reward scheme | Brand loyalty | Loyalty program | Value perception | Program loyalty | Reward scheme | Business & Economics | Social Sciences | Business | Studies | Incentives | Customers | Rewards | Perceptions | Consumer attitudes | Value analysis | Product differentiation | Loyalty programs
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3. Full Text Loyalty Programmes: Current Knowledge and Research Directions
by Dorotic, Matilda and Bijmolt, Tammo H. A and Verhoef, Peter C
International journal of management reviews : IJMR, ISSN 1460-8545, 09/2012, Volume 14, Issue 3, pp. 217 - 237
PURCHASE BEHAVIOR | CHOICE | SWITCHING COSTS | IMPACT | FREQUENT FLYER PROGRAMS | RELATIONAL OUTCOMES | SHARE | Good | REWARD PROGRAMS | BRAND LOYALTY | CUSTOMER RELATIONSHIP MANAGEMENT | Business & Economics | Social Sciences | Management | Business | Universities and colleges | Studies | Strategic management | Consumer behavior | Product choice | Loyalty programs
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4. Full Text Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction”
by Bowen, John T and Chen McCain, Shiang-Lih
International journal of contemporary hospitality management, ISSN 0959-6119, 04/2015, Volume 27, Issue 3, pp. 415 - 430
Market segmentation | Consumer behavior | Customer loyalty | Generational differences | Customer satisfaction | Hotel management | Business & Economics | Social Sciences | Social Sciences - Other Topics | Management | Hospitality, Leisure, Sport & Tourism
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5. Full Text Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain
by Pesonen, Juho and Komppula, Raija and Murphy, Jamie
Tourism management (1982), ISSN 0261-5177, 08/2019, Volume 73, pp. 115 - 122
Hotels | Hospitality | Customer loyalty | Customer relationship management | Finland | Loyalty cards | Loyalty card programs | Environmental Studies | Social Sciences | Social Sciences - Other Topics | Life Sciences & Biomedicine | Hospitality, Leisure, Sport & Tourism | Business & Economics | Environmental Sciences & Ecology | Management | Science & Technology | Case studies | Discount cards | Consumer behavior | Business schools | Business travel industry | Hotels and motels | Travel industry | Travelers | Loyalty programs (Marketing) | Retirement benefits | Investigations
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6. Full Text Growing Existing Customers' Revenue Streams Through Customer Referral Programs
by Ina Garnefeld and Andreas Eggert and Sabrina V. Helm and Stephen S. Tax
Journal of marketing, ISSN 0022-2429, 7/2013, Volume 77, Issue 4, pp. 17 - 32
Recommendations | Brand loyalty | Social psychology | Customers | Revenue stream | Psychological attitudes | Self perception | Revenue | Marketing | Marketing strategies | Propensity score matching | Customer loyalty | Customer referral program | Positive reinforcement | Commitment-consistency principle | Business & Economics | Social Sciences | Business | Research | Methods | Market research | Customer relations | Referrals | Effectiveness studies
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7. Full Text Leveraging loyalty programs to build customer–company identification
by Brashear-Alejandro, Thomas and Kang, Jun and Groza, Mark D
Journal of business research, ISSN 0148-2963, 03/2016, Volume 69, Issue 3, pp. 1190 - 1198
Customer–company identification | Customer status | Belongingness | Loyalty programs | Customer-company identification | Business & Economics | Social Sciences | Business | Loyalty programs (Marketing) | Studies | Status | Relationship marketing | Brand identification | Emotions | Economics
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8. Full Text Customer–company identification and the effectiveness of loyalty programs
by Kang, Jun and Alejandro, Thomas Brashear and Groza, Mark D
Journal of business research, ISSN 0148-2963, 02/2015, Volume 68, Issue 2, pp. 464 - 471
Latent financial risk | Customer–company identification | Company loyalty | Loyalty programs | Customer-company identification | Business & Economics | Social Sciences | Business | Loyalty programs (Marketing) | Consumer behavior | Brand loyalty | Customer relationship management | Effectiveness studies
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9. Full Text Privacy-aware loyalty programs
by Blanco-Justicia, Alberto and Domingo-Ferrer, Josep
Computer communications, ISSN 0140-3664, 05/2016, Volume 82, pp. 83 - 94
Smartphones | Anonymization | Customer privacy | Blind signatures | Loyalty programs | Computer Science, Information Systems | Engineering | Technology | Computer Science | Engineering, Electrical & Electronic | Telecommunications | Science & Technology | Consumption | Privacy | Profiling | Customers | Signatures | Blinds | Empirical analysis | Business
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