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1. Full Text Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets
by Joshua T. Beck and Kelly Chapman and Robert W. Palmatier
Journal of international marketing (East Lansing, Mich.), ISSN 1069-031X, 1/2015, Volume 23, Issue 3, pp. 1 - 21
Relationship marketing | International marketing | Economic development | Culture | Loyalty programs | Business & Economics | Social Sciences | Business | Loyalty programs (Marketing) | International aspects | Customer relationship management | Methods | Competitive advantage | Effectiveness studies | Marketing
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2. Full Text Loyalty Management
: From Loyalty Programs to Omnichannel Customer Experiences
by Ziliani, Cristina and Ieva, Marco
2020, 1, ISBN 036721072X, 258
Internet / Digital Marketing / e-Marketing | Consumer Behaviour | Retail Marketing | Relationship Marketing | Customer loyalty
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3. Full Text Understanding loyalty program effectiveness: managing target and bystander effects
by Steinhoff, Lena and Steinhoff, Lena and Palmatier, Robert W and Palmatier, Robert W
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2016, Volume 44, Issue 1, pp. 88 - 107
Relationship marketing | Loyalty program | Business and Management | Social Sciences, general | Reward programs | Bystander effect | Business and Management, general | Reward elements | Marketing | Business & Economics | Social Sciences | Business | Loyalty programs (Marketing) | Customer loyalty | Research | Marketing research | Studies | Brand loyalty | Customers | Customer relationship management | Market strategy | Customer retention | Market research | Loyalty programs
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4. The Tasti D-Lite way
: social media marketing lessons for building loyalty and a brand customers crave
by Amos, James
2013, ISBN 9780071799379, cm.
Book
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5. Loyalty 3.0
: how big data and gamification are revolutionizing customer and employee engagement
by Paharia, Rajat
2013, ISBN 0071813373, xv, 281 pages
Brand loyalty | Organizational behavior | Corporate culture | Customer relations | Management | Marketing
Book
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6. Full Text Green marketing programs as strategic initiatives in hospitality
by Rosenbaum, Mark Scott and Wong, Ipkin Anthony
The Journal of services marketing, ISSN 0887-6045, 04/2015, Volume 29, Issue 2, pp. 81 - 92
Services marketing | Marketing strategy/methods | Marketing | Green marketing | Hospitality management | Contingency valuation method | Green hotels | Hotel guest preferences | Customer equity | Business & Economics | Social Sciences | Business | Evaluation | Green market | Consumer behavior | Hotels and motels | Analysis | Macao | Influence | Brand equity | Green buildings | Profitability | Consumers | Stockholders | Equity | Research | Conference proceedings | Guidelines | Hospitality industry | Studies | Brand loyalty | Hotels & motels | Journals | International conferences | Behavior | Brand image | Loyalty programs
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7. Full Text The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
by Praveen K. Kopalle and Yacheng Sun and Scott A. Neslin and Baohong Sun and Vanitha Swaminathan
Marketing science (Providence, R.I.), ISSN 0732-2399, 3/2012, Volume 31, Issue 2, pp. 216 - 235
customer tier programs | segmentation | loyalty program | frequency reward | database marketing | Hotels | Brand loyalty | Pressure effects | Customers | Platinum | Customer loyalty programs | Modeling | Marketing | Marketing strategies | Dynamic modeling | Frequency reward | Loyalty program | Database marketing | Segmentation | Customer tier programs | Business & Economics | Social Sciences | Business | Loyalty programs (Marketing) | Evaluation | Analysis | Studies | Data base marketing | Consumer behavior | Sales | Market segments | Hotels & motels | Impact analysis | Loyalty programs
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8. Full Text Marketing Residential Treatment Programs for Eating Disorders: A Call for Transparency
by Attia, Evelyn and Blackwood, Kristy L and Guarda, Angela S and Marcus, Marsha D and Rothman, David J
Psychiatric services (Washington, D.C.), ISSN 1075-2730, 06/2016, Volume 67, Issue 6, pp. 664 - 666
Health Care Sciences & Services | Public, Environmental & Occupational Health | Health Policy & Services | Life Sciences & Biomedicine | Psychiatry | Science & Technology | Health Care Sector - economics | Feeding and Eating Disorders - therapy | Residential Treatment - history | Residential Treatment - economics | History, 20th Century | Humans | Adolescent | Adult | Marketing of Health Services | Mental health care | Mental institutions | Eating disorders | Market strategy | Target markets | Loyalty programs | Index Medicus
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9. Full Text The Role of Customer Gratitude in Relationship Marketing
by Robert W. Palmatier and Cheryl Burke Jarvis and Jennifer R. Bechkoff and Frank R. Kardes
Journal of marketing, ISSN 0022-2429, 9/2009, Volume 73, Issue 5, pp. 1 - 18
Relationship marketing | Reciprocal behavior | Sales growth | Free will | Investment trusts | Customers | Guilt | Marketing | Marketing strategies | Securities sales | Gratitude | Reciprocity | Customer relationship management | Loyalty programs | Business & Economics | Social Sciences | Business | Psychological aspects | Influence | Marketing management | Studies | Consumer behavior | Perceptions | Meta-analysis | Investment
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10. Full Text A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
by Julie Pirsch and Shruti Gupta and Stacy Landreth Grau
Journal of business ethics, ISSN 0167-4544, 1/2007, Volume 70, Issue 2, pp. 125 - 140
Consumer research | Brand loyalty | Corporate social responsibility | Customers | Consumer motivation | Consumer goods industries | Corporate responsibility | Business structures | Social responsibility | Marketing | Ethics | cause-related marketing | customer loyalty | Quality of Life Research | skepticism | Management | satisfaction | Philosophy | Economic Growth | stakeholder theory | Cause-related marketing | Customer loyalty | Stakeholder theory | Skepticism | Satisfaction | Business & Economics | Social Sciences | Social Sciences - Other Topics | Business | Corporate social responsibility; cause-related marketing; customer loyalty; satisfaction; stakeholder theory; skepticism | Evaluation | Analysis | Influence | Cause marketing | Business ethics | Studies | Social marketing | Corporate image | Market strategy | Product development | Stakeholders | Workplace diversity
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11. Full Text Revitalizing relationship marketing
by Sheth, Jagdish
The Journal of services marketing, ISSN 0887-6045, 02/2017, Volume 31, Issue 1, pp. 6 - 10
Relationship marketing | Joint venture | Share of heart | Share of wallet | Business & Economics | Social Sciences | Business | Customer relationship management | Services industry | Management | Deregulation | Profitability | Joint ventures | Economic value added | Social networks | Economic development | Market shares | Marketing | Packaged goods | Airline industry | Suppliers | Airlines | Databases | Customers | Market strategy | Competitive advantage | Discipline | Loyalty programs
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12. Full Text Lower Price or Higher Reward? Measuring the Effect of Consumers’ Preferences on Reward Programs
by Rossi, Federico
Management science, ISSN 0025-1909, 9/2018, Volume 64, Issue 9, pp. 4451 - 4470
dynamic programming | travel industries | pricing | reward programs | loyalty | Reward programs | Dynamic programming | Loyalty | Travel industries | Pricing | Business & Economics | Operations Research & Management Science | Social Sciences | Management | Technology | Science & Technology | Loyalty programs (Marketing) | Research | Social aspects | Marketing research | Consumer preferences | Demand | Prices | Investments | Gasoline | Credit cards | Consumer attitudes | Loyalty programs
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