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eJournal
Journal of marketing, ISSN 0022-2429
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41. 
Periodicals | Marketing
Journal
Journal of marketing research, ISSN 0022-2437
Journal
eJournal
eJournal
eJournal
2006, Reprinted with corrections., Wiley series in probability and statistics, ISBN 0470863676, x, 348
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its... 
Bayesian statistical decision theory | Mathematical models | Marketing research | Marketing | MATHEMATICS | Probability & Statistics | Bayesian Analysis
Book
2015, Palgrave pivot, ISBN 1137602988, 146
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices... 
Wine industry | Wine | Internet marketing
Book
eJournal
eJournal
2014, 2nd ed., ISBN 0240824237, xxi, 625
"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's... 
Video recordings | Digital media | Motion pictures | Television broadcasting | Marketing | Filmmaking and Postproduction | Internet marketing | Mass media
Book
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
2014, Expanded edition., ISBN 1591847389, xxix, 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV... 
Internet marketing | Marketing
Book
2012, ISBN 9781412991292, xiv, 237
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection... 
Green marketing | Social marketing | Environmentalism | Sustainable living
Book
Advances in international marketing, 1986
Journal
Research in marketing, ISSN 0191-3026
Journal
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