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Journal of marketing, ISSN 0022-2429, 1936
Journal
eJournal
eJournal
eJournal
Journal of marketing research, ISSN 0022-2437
Journal
2012, 2nd ed., ISBN 9781118265277, xxiv, 406
Book
2005, 1. Aufl., Wiley series in probablility and statistics., ISBN 0470863676, x, 348
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its... 
Bayesian statistical decision theory | Mathematical models | Marketing research | Marketing | MATHEMATICS | Probability & Statistics | Bayesian Analysis
Book
eJournal
2015, ISBN 9781137526786, xvi, 204 pages
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case... 
Marketing industriel | Organizational change | Innovations | Technological innovations | Changement organisationnel | Industrial marketing | Marketing | Management science
Book
2016, First edition., Marketing strategy collection, ISBN 1631572741, xxi, 203 pages
"This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their... 
Planning | Marketing
Book
2008, 1. Aufl., ISBN 0470822317, xiv, 406
'We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new... 
Strategic planning | Internet marketing | Social media | Marketing | Business & Management
Book
2007, ISBN 9780275992750, 4 v.
Book
2010, Advances in e-business research series (AEBR), ISBN 1605660752, 582
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher. 
Internet marketing | Text messages (Cell phone systems) | Cell phones | Telemarketing | Internet advertising
eBook
eJournal
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