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License, ISSN 1521-611X
Journal
Journal
2014, Basics fashion management, ISBN 9782940447701, 192
Book
2018, Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, ISBN 9781522551447, ix, 189 pages
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media;... 
Branding (Marketing) | Internet marketing | Brand name products | Advertising | Social media | Advertising-Brand name products
Book
2016, 1, Routledge studies in accounting, ISBN 1138933821, Volume 18, xix, 184
iIn the new economy where value drivers are shifting from tangible to intangible resources, brands are the most familiar asset. They are well known by... 
Branding (Marketing) | Brand loyalty | Brand name products | Valuation | Intangible property | Brand Management | Financial Management | Financial Accounting
Book
2017, 1, ISBN 0415549833, xi, 225 pages
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also... 
Branding (Marketing) | Management | Brand name products | Marketing | Asian Business | International Marketing | Brand Management | Asia
Book
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