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eJournal
Journal of marketing, ISSN 0022-2429, 1936
Journal
Journal of marketing research, ISSN 0022-2437
Journal
eJournal
eJournal
eJournal
eJournal
eJournal
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
2014, Expanded edition., ISBN 1591847389, xxix, 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV... 
Internet marketing | Marketing
Book
2012, ISBN 9781412991292, xiv, 237
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection... 
Green marketing | Social marketing | Business & Management | Environmentalism | Sustainable living
Book
2010, 1st ed. 2010, ISBN 9780230239777, ix, 168
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is... 
Tourism | Place marketing | Marketing | Business & Management | Economics
Book
Advances in international marketing, 1986
Journal
Research in marketing, ISSN 0191-3026
Journal
2010, Advances in e-business research series (AEBR), ISBN 1605660752, 582
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher. 
Internet marketing | Text messages (Cell phone systems) | Cell phones | Telemarketing | Internet advertising
eBook
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