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eJournal
eJournal
Journal of marketing, ISSN 0022-2429
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41. 
Periodicals | Marketing
Journal
Journal of marketing research, ISSN 0022-2437
Journal
2006, Reprinted with corrections., Wiley series in probability and statistics, ISBN 0470863676, x, 348
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its... 
Bayesian statistical decision theory | Mathematical models | Marketing research | Marketing | MATHEMATICS | Probability & Statistics | Bayesian Analysis
Book
eJournal
2012, 2nd ed., ISBN 9781118265277, xxiv, 406
Book
2016, First edition., Marketing strategy collection, ISBN 1631572741, xxi, 203 pages
"This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their... 
Planning | Marketing
Book
2008, 1. Aufl., ISBN 0470822317, xiv, 406
'We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new... 
Strategic planning | Internet marketing | Social media | Marketing | Business & Management
Book
2007, ISBN 9780275992750, 4 v.
Book
2015, ISBN 9781137526786, xvi, 204 pages
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case... 
Marketing industriel | Organizational change | Innovations | Technological innovations | Changement organisationnel | Industrial marketing | Marketing | Management science
Book
2010, Advances in e-business research series (AEBR), ISBN 1605660752, 582
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher. 
Internet marketing | Text messages (Cell phone systems) | Cell phones | Telemarketing | Internet advertising
eBook
2002, 1, Routledge e-business series, ISBN 9780415256018, 368
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks... 
Electronic commerce | Internet marketing | Business & Management | e-Business | Internet / Digital Marketing / e-Marketing | Management and Accounting | Business
eBook
2014, 2nd ed., ISBN 0240824237, xxi, 625
"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's... 
Video recordings | Digital media | Motion pictures | Television broadcasting | Marketing | Mass media | Filmmaking and Postproduction | Internet marketing
Book
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