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2008, Cultural spaces, ISBN 9780415954419, xv, 326
...! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life... 
Corrective advertising | Mass media and business | New York (N.Y.) Press coverage | Advocacy advertising | New York (N.Y.) Public relations | Business & Management | Urban Studies | Sociology & Social Policy | New York (N.Y.) - Press coverage
Book
2012, Comedia., ISBN 9780203597033, xvii, 197
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new... 
Branding (Marketing) | Television broadcasting | Media & Film Studies | Advertising Studies | Television | Cultural Studies | Branding (Marketing) - Great Britain
Book
2013, 1st ed., ISBN 9781137333315, xi, 181
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic... 
Branding (Marketing) | Consumer behavior | Brand name products | Consumers | Marketing/Multilevel | International business | Consumer Behavior | Management / Strategy | Business strategy | Marketing Branding Advertising | Marketing | Globalization
Book
eJournal
2016, Routledge research in landscape and environmental design, ISBN 1315730960, xii, 239
Book
2016, 1, Routledge interpretive marketing research, ISBN 0415722403, Volume 9., 200
Book
2016, ISBN 3899556712, 256
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air... 
Design | Commercial art | Graphic arts | Small business | Branding (Marketing) | Packaging | Trademarks | Logos (Symbols) | Management | Brand name products
Book
Journal of advertising, ISSN 0091-3367
Journal
2008, 1st ed., ISBN 075068349X, xxiv, 264
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management... 
Product management | Globalization | International economic relations
Book
2016, ISBN 070062306X, viii, 344 pages
.... The story of the PR men who fashioned the Hoover era, Branding Hoover's FBI reveals precisely how the Bureau became a monolithic organization of thousands of agents who lived and breathed a well... 
Hoover, J. Edgar 1895-1972 | Criminal investigation | Public relations | United States. Federal Bureau of Investigation History | History
Book
2014, Routledge advances in regional economics, science and policy, ISBN 9780203782187, Volume 2, xii, 201
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their... 
Branding (Marketing) | Municipal government | Public relations | City promotion | Economic development
Book
2013, ISBN 0745639836, xi, 247
...: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing... 
Communication and culture
Book
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
2011, 1st ed., ISBN 0230116949, x, 235
"Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications... 
Branding (Marketing) | Consumption (Economics) | History | Free enterprise
Book
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