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2014, New edition, ISBN 1409462463, xxiv, 154
Traditional costing models for new systems and new buildings in industry, defence or government, have tended to focus on the costs of acquisition and... 
Cost effectiveness | Product life cycle | Systems engineering | Management & Business Studies, Complexity | Supply Chain Management | Project Management | Organizational Studies | Management Accounting | Investment & Securities | Systems engineering-Cost effectiveness
Book
Journal of Interactive Marketing, ISSN 1094-9968, 05/2016, Volume 34, pp. 25 - 36
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting... 
Game design | Technology | Mechanics | Retailing | Aesthetics | Gamification | Gaming | Mobile | Story | PERSUASION | BUSINESS | MODEL | ADVERTISING EFFECTIVENESS | NARRATIVE TRANSPORTATION | INTRUSIVENESS | INTENTIONS | IMPACT | ANTECEDENTS | EXPERIENCE | CONSUMERS | Mobile marketing | Usage | Mobile applications | Analysis | Methods | Evaluation | Advertising
Journal Article
Journal Article
2014, 2nd edition., ISBN 0749468971, viii, 317
"The second edition of Marketing Accountability now called Marketing Value Metrics introduces and guides readers through a metrics model that shows not only... 
Management | Cost effectiveness | BUSINESS & ECONOMICS / Marketing / General | Marketing
Book
2004, Marketing for a New Century, ISBN 9780761922537, 203
'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the... 
Attitudes | Advertising | Consumers | Business & Management | Consumers - Attitudes
Book
Lancet, The, ISSN 0140-6736, 2016, Volume 389, Issue 10078, pp. 1558 - 1580
Journal Article
Journal of Marketing, ISSN 0022-2429, 10/2000, Volume 64, Issue 4, pp. 65 - 81
Journal Article
Computers in Human Behavior, ISSN 0747-5632, 01/2018, Volume 78, pp. 34 - 43
This study examines the effects of a company publishing photos of their products using either (a) snapshot aesthetics, where pictures portray average... 
Instagram | Aesthetics | Source credibility | Brand attitude | Word-of-mouth | Social media | DESIGN | MANAGEMENT | MODEL | AWARENESS | PSYCHOLOGY, EXPERIMENTAL | PSYCHOLOGY, MULTIDISCIPLINARY | CONSEQUENCES | ANTECEDENTS | TRUST | PERCEPTIONS | Brand name products | Marketing
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2017, Volume 45, Issue 1, pp. 55 - 75
Journal Article