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1. Handbook of marketing strategy
by Shankar, Venkatesh, 1962 and Carpenter, Gregory S
2012, ISBN 1781951543, 528
Strategic planning | Planning | Marketing
Book
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2. A social strategy
: how we profit from social media
by Piskorski, Mikołaj Jan
2014, STU - Student edition, ISBN 0691153396, xii, 275
Economic aspects | Internet marketing | Social media | Online social networks | Technology | Marketing & Advertising | Business | Business Communication | BUSINESS & ECONOMICS | Marketing | Social media-Economic aspects | Online social networks-Economic aspects
Book
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3. Health literacy from A to Z
: practical ways to communicate your health message
by Osborne, Helen, 1948
2013, 2nd ed., ISBN 9781449600532, xxiv, 256
Health Literacy | Communication
Book
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4. STRATEGY AS PRACTICE: RESEARCH DIRECTIONS AND RESOURCES
by JOHNSON, GERRY
2007, ISBN 9780521681568, 260
Strategic planning - Research | Strategic planning
Book
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5. Toyota's global marketing strategy
: innovation through breakthrough thinking and kaizen
by Hibino, Shōzō, 1940- author and Noguchi, Koichiro, author and Plenert, Gerhard Johannes, author
2018, 1, ISBN 1138059412, Volume 1, xviii, 166 pages
Strategic planning | Toyota Jidōsha Kabushiki Kaisha Management | Planning | Marketing | Lean Manufacturing
Book
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6. Asian brand strategy
: building and sustaining strong global brands in Asia
by Roll, Martin, 1967
2015, 2nd edition, revised and updated., ISBN 9781137359162, xx, 335
Branding (Marketing) | Management | Brand name products | Asia | International economics | Marketing
Book
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7. Labelling strategies in environmental policy
by Teisl, Mario F. 1960- (Mario Francis)
2007, International library of environmental economics and policy, ISBN 9780754627302, xxxii, 537
Eco-labeling | Environmental Economics
Book
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8. Strategy in airline loyalty
: frequent flyer programs
by Boer, Evert R. de., author
2018, ISBN 9783319625997, xxxii, 268 pages
Frequent flyer programs | Airlines | Management | Finance | Services | Business and Management | Market Research/Competitive Intelligence | Business Strategy/Leadership | Strategy | Aviation business | FFPs | CRM | Marketing
Book
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9. Political branding strategies
: campaigning and governing in Australian politics
by Downer, Lorann
2016, Palgrave Studies in Political Marketing and Management, ISBN 1137580305, x, 146
Branding (Marketing) | Australian Labor Party | Campaign management | Political aspects | Political campaigns-Australia | Campaign management-Australia | Political campaigns
Book
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10. SMEs in an era of globalization
: international business and market strategies
by Bijaoui, Ilan, author
2017, Palgrave Pivot., ISBN 1137575700, ix, 137 pages
Small business | Management science | International Business | Business and Management | Globalization | Marketing | International business enterprises
Book
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11. Vintage marketing differentiation
: the origins of marketing and branding strategies
by Williams, Robert L., Jr., author and Williams, Helena A., author
2017, ISBN 1137394315, xxii, 256 pages
Branding (Marketing) | History | Marketing | Business and Management | Brand | Design | Innovation | Entrepreneurship | Entrepreneur | Management | Trends | Branding | Promotion | Business
Book
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12. Understanding digital marketing
: marketing strategies for engaging the digital generation
by Ryan, Damian and Jones, Calvin
2012, 2nd ed., ISBN 0749464283, xv, 283
Strategic planning | Internet marketing | Management | Social media | Marketing
Book
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13. Full Text Corporate Strategy (Remastered) II
: A Fieldbook Implementing High Performance Strategy and Leadership
by Paul Hunter
07/2020, ISBN 9780367473204, 12
Corporate Strategy | Strategy Blueprint | Program of Continual Strategy Renewal | Strategic Change Program | Business, Management and Marketing | Strategic Change Agenda | Strategy Implementation | Strategic Planning | Strategy Monitoring and Renewal | Long Term Strategy | Short Term Strategy | Third Wave Strategy | Strategy Narrative | Stakeholder Engagement | Strategy Measuring, Managing, Monitoring and Reporting | Strategic Intent | Strategic Alignment | Strategy Evaluation | Third Wave Strategy framework | Corporate Strategy Remastered
eBook
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14. Business strategies and competitiveness in times of crisis
: a survey on Italian SMEs
by Gavinelli, Laura
2016, ISBN 1137578106, xxvi, 290
Business planning | Global Financial Crisis, 2008-2009 | Small business | History | Management science | Business and Management | Organization | Small Business | Market Research/Competitive Intelligence | Business Strategy/Leadership
Book
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15. Full Text Corporate Strategy (Remastered) I
: High Performance Strategy and Leadership in a Volatile, Disrupted World
by Paul Hunter
07/2020, ISBN 9780367253585, 132
Corporate Strategy | Business, Management and Marketing | Leadership | Strategic Management | Risk Management
eBook
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16. Information strategy in practice
by Orna, Elizabeth
2004, ISBN 0566085798, 163
Information audits | Information resources management | Library & Information Science | Strategic planning
Book
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17. The social media bible
: tactics, tools, & strategies for business success
by Safko, Lon
2012, 3rd ed., ISBN 9781118283455, xviii, 622
Economic aspects | Internet marketing | Electronic commerce | Social media | Online social networks
Book
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18. Successful social media and ecommerce strategies in the wine industry
by Kolb, Dani, editor and Thach, Liz, 1961- editor and Szolnoki, Gergely, editor
2015, Palgrave pivot, ISBN 1137602988, 146
Wine industry | Wine | Internet marketing
Book
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19. Full Text Innovation strategies of firms: What strategies and why?
by Karlsson, Charlie and Karlsson, Charlie and Tavassoli, Sam and Tavassoli, Sam
The Journal of technology transfer, ISSN 0892-9912, 12/2016, Volume 41, Issue 6, pp. 1483 - 1506
D22 | Management | Product innovations | L20 | O31 | Industrial Organization | O32 | Commercial Law | Innovation strategy | Business and Management | Innovation/Technology Management | Marketing innovations | Community Innovation Survey | Process innovations | Business and Management, general | Economic Growth | Organizational innovations | Engineering | Social Sciences | Technology | Business & Economics | Engineering, Industrial | Science & Technology | Organizational change | Analysis | Transition probabilities | Innovation | Logit models | Communities | Technology transfer | Determinants | Strategy | Marketing | Samhällsvetenskap | Economics and Business | Ekonomi och näringsliv
Journal Article
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