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2014, ISBN 9780749469382, xii, 266
" A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile's share of global browsing traffic at 10.3% in... 
Mobile commerce | Internet marketing | Mobile communication systems | Telemarketing | Internet advertising
Book
01/2017, Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, ISBN 1522523731, 383
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of... 
Advertising | LCSH: Internet advertising. | Advertising copy. | Advertising.
eBook
Journal of Interactive Marketing, ISSN 1094-9968, 05/2016, Volume 34, pp. 3 - 14
Mobile advertising allows retailers, service providers, and manufacturers to provide consumers with increasingly relevant offers. The success of such campaigns... 
Mobile marketing | Mobile promotions | Mobile advertising | DETERMINANTS | INFORMATION | BEHAVIOR | DIFFUSION | BUSINESS | PROMOTIONS | Analysis | Research
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 6/2014, Volume 51, Issue 3, pp. 270 - 285
Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion, and it is... 
Article | Digital advertising | Mobile advertising | Field experiments | Advertising effectiveness | Persuasion | METAANALYSIS | mobile advertising | INVOLVEMENT | field experiments | BUSINESS | MODEL | digital advertising | WORKS | persuasion | IMPACT | advertising effectiveness | VALIDITY | EXPOSURE | PERCEPTIONS | Mobile marketing | Evaluation | Consumer behavior | Advertising | Analysis
Journal Article
Journal of developmental and behavioral pediatrics : JDBP, ISSN 0196-206X, 01/2019, Volume 40, Issue 1, pp. 32 - 39
Journal Article
Journal of Business Research, ISSN 0148-2963, 01/2019, Volume 94, pp. 378 - 387
In the last decade, the use of smartphones has grown steadily. The way consumers interact with brands has changed owing to the accessibility of internet... 
Smartphone advertising | Advertising value | Flow experience | Purchase intention | BUSINESS | MODEL | ATTITUDES | FLOW | IMPACT | WORD-OF-MOUTH | ACCEPTANCE | TECHNOLOGY | MOBILE | PERCEPTIONS | GRATIFICATIONS | Consumer behavior | Marketing research | Advertising | Analysis | Smart phones
Journal Article
IEEE Pervasive Computing, ISSN 1536-1268, 04/2011, Volume 10, Issue 2, pp. 28 - 36
A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet... 
mobile computing | Mobile communication | Mobile handsets | Marketing and sales | Internet | pervasive computing | Advertising | advertising | COMPUTER SCIENCE, INFORMATION SYSTEMS | TELECOMMUNICATIONS | ENGINEERING, ELECTRICAL & ELECTRONIC | Outdoor | Position (location) | Cell phones | Computation
Journal Article
2017, Third edition., ISBN 1138654450, 496
i Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models,... 
Internet advertising | Internet / Digital Marketing / e-Marketing | Work & Organizational Psychology | Advertising | Consumer Psychology
eBook
2017, ISBN 0300212194, 331 pages
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you... 
Consumer behavior | Technological innovations | Customer services | Consumer profiling | Marketing
Book
2018, Palgrave Studies in Political Marketing and Management, ISBN 9783319777290, 144
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming... 
Advertising, Political | British Politics | Business and Management | US Politics | Corporate Communication/Public Relations | Online Marketing/Social Media | Digital media | Social media
eBook
Computers in Human Behavior, ISSN 0747-5632, 10/2016, Volume 63, pp. 444 - 452
This study investigates how perceptual factors are associated with mobile consumers’ avoidance of location-based mobile advertising (LBA), and whether the... 
Perceived goal impediment | Mobile advertising | Perceived utility | Advertising avoidance | Perceived sacrifice | Location-based advertising | Perceived entertainment | DETERMINANTS | PSYCHOLOGY, EXPERIMENTAL | ATTITUDES | PSYCHOLOGY, MULTIDISCIPLINARY | PSYCHOLOGICAL REACTANCE | MOBILE | Mobile devices | Advertising | Analysis | Investigations
Journal Article
IEEE/ACM Transactions on Networking, ISSN 1063-6692, 08/2017, Volume 25, Issue 4, pp. 2110 - 2121
Journal Article
04/2019, Routledge Communication Series, ISBN 0415886627, 22
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the... 
advertisings | Media Theory | mobile | elaboration | message | research | integrated | effects | likelihood | Advertising Media | Consumer Psychology | model | scholars | Advertising
eBook
Journal of Interactive Marketing, ISSN 1094-9968, 05/2015, Volume 30, pp. 34 - 45
Using clickstream panel data from an automobile ad campaign conducted on a mobile platform, we investigate the relevance of mobile advertising, the... 
Location awareness | Clickstream data | Information search | Mobile advertising | Advertising response | CONSUMER INFORMATION | INTERNET | COMMERCE | BUSINESS | WEB SITE | ONLINE | BRANDS | CHOICE | IMPACT | CREDIBILITY
Journal Article
IEEE Transactions on Parallel and Distributed Systems, ISSN 1045-9219, 06/2016, Volume 27, Issue 6, pp. 1770 - 1782
Journal Article
2017, ISBN 0262036274, ix, 230 pages
"Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile... 
Mobile commerce | Cell phone advertising | World Wide Web | Consumer behavior | Security measures
Book
Addiction Research & Theory, ISSN 1606-6359, 05/2018, Volume 26, Issue 3, pp. 238 - 247
The pervasiveness of sports betting marketing and advertising is arguably normalising betting behaviour among increasingly larger groups of population. In... 
in-play betting | gambling marketing | mobile phone gambling | Gambling advertising | online gambling | FOOTBALL | PROBLEM GAMBLERS | SPONSORSHIP | RISK | SOCIAL ISSUES | SUBSTANCE ABUSE | ATTITUDES | ADVERTISEMENTS | IMPACT | YOUTH | PROMOTIONS | CONSUMPTION
Journal Article
Production and Operations Management, ISSN 1059-1478, 09/2019, Volume 28, Issue 9, pp. 2202 - 2220
Monetizing the growth of mobile platforms is increasingly important as more and more users adopt mobile platforms such as the Google’s Android OS and the... 
mobile apps | in‐app advertising | system coordination | mobile platforms | differential game | OPERATIONS RESEARCH & MANAGEMENT SCIENCE | in-app advertising | CONTRACTS | SEARCH | DIFFERENTIAL-GAMES | ENGINEERING, MANUFACTURING | SUPPLY CHAIN COORDINATION | STRATEGIES | Mobile applications | User statistics | Analysis | Differential games
Journal Article