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2009, Ashgate popular and folk music series, ISBN 0754666654, vii, 168
The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public... 
License agreements | Television advertising | Music in advertising | History and criticism | Popular music | Movie Music | Popular Music | Cultural Study of Popular Music
Book
2012, ISBN 0226791157, xix, 345
From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and... 
Mass media and music | Music in advertising | History | Advertising | Industry & industrial studies | Advertising-United States-History-20th century | Mass media and music-United States | Music in advertising-United States | 20th century | United States
Book
2015, 1st edition., Digital and social media marketing and advertising collection, ISBN 9781631570018, xii, 184
From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog... 
Music in advertising | Advertising | Popular music | Marketing
Book
Alcohol & Alcoholism, ISSN 0735-0414, 2009, Volume 44, Issue 3, pp. 229 - 243
Aims: To assess the impact of alcohol advertising and media exposure on future adolescent alcohol use. Methods: We searched MEDLINE, the Cochrane Library,... 
LIMITATIONS | DRINKING | INITIATION | ADULTHOOD | PREDICTORS | BEHAVIOR | SUBSTANCE ABUSE | TELEVISION | MUSIC VIDEO EXPOSURE | MOTION-PICTURES | ONSET | Advertising as Topic - methods | Follow-Up Studies | Alcohol Drinking - epidemiology | Adolescent Behavior - psychology | Humans | Adolescent | Alcohol Drinking - psychology | Mass Media | Longitudinal Studies
Journal Article
2018, Music/culture, ISBN 0819577782, xxv, 252 pages
In this first book-length study of chindon-ya, Marie Abe investigates the intersection of sound, public space, and sociality in contemporary Japan. Chindon-ya,... 
Street music | Music | Street musicians | Music in advertising | History and criticism | Social aspects | Chindon-ya
Book
Marketing Theory, ISSN 1470-5931, 12/2017, Volume 17, Issue 4, pp. 473 - 490
This study discusses netnographic findings involving 472 YouTube postings categorized to identify themes regarding consumers’ experience of music in... 
indexicality | Heidegger | music | identity | authenticity | taste | repetition | Advertising | SUBCULTURES | MARKET | MULTIPLICITY | NETNOGRAPHY | BUSINESS | NARRATIVES | ESCAPE | ONLINE COMMUNITIES | RETHINKING | WORLD | CONSUMPTION
Journal Article
11/2014, Routledge Interpretive Marketing Research, ISBN 9781138781085, 172
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its... 
Consumer Behaviour | ambidiagetic | Film & TV Communication | diagetic | Advertising Studies | Television | Television Studies | Music | Advertising | interpretive | transtextuality | Music Theory | consumer choice
eBook
Journal of Marketing Communications, ISSN 1352-7266, 2018, pp. 1 - 18
Journal Article
Journal of Consumer Affairs, ISSN 0022-0078, 2019, Volume 53, Issue 4, pp. 1535 - 1572
Portrayals of women and minorities advertising have long been of interest to advertising scholars. While research has found that the overall representation of... 
Women | Celebrities | Music | Stereotypes | Minority groups | Advertising | Social responsibility | Content analysis
Journal Article