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2007, ISBN 0807831425, 326
Book
2018, 1, Routledge studies in fascism and the far right, ISBN 9781138060562, xiii, 290 pages
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing,... 
Totalitarianism and art | History | Nazi propaganda | National socialism | Consumer Behaviour | Fascism & Nazism | Political Communication | Brand Management | Business History
Book
2016, ISBN 1138775835, 306
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management... 
Destination Marketing | Brand Management | Nation-state | Branding (Marketing) | Place marketing | International relations
eBook
2016, ISBN 9781501307614, vii, 286
.... An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts... 
History & Criticism | Motion picture industry | PERFORMING ARTS | Influence | Motion pictures, Hindi | Social aspects | Film & Video
Book
The journal of brand management, ISSN 1350-231X, 2017, Volume 24, Issue 1, pp. 68 - 85
Organic brands have become increasingly important as an offering by which retailers can differentiate themselves... 
brand consumption | brand equity | organic consumer identification | brand identification | organic | national brand | private label brand | Business & Economics | Social Sciences | Management | Business | Consumption | Brand equity | Brand identification | Private equity | Consumers | House brands
Journal Article
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 65, Issue 1, pp. 71 - 89
The objective of this article is to determine whether national brand promotions and store brands attract the same value-conscious consumers, which would aggravate channel conflict between manufacturers and retailers... 
Consumer research | Retail stores | National brands | Brand loyalty | Demography | Economic benefits | Consumer psychology | Brands | Shopping | Marketing | Business & Economics | Social Sciences | Business | Sales promotions | Research | Private labeling | Brand name products | Statistical analysis | Market segments | Consumers | Cost control | Packaged goods | Studies | Psychological aspects | Brand preferences | Demographics | Consumer behavior | House brands | Brand differentiation | Market research
Journal Article
Marketing Science, ISSN 0732-2399, 01/2002, Volume 21, Issue 4, pp. 378 - 397
Journal Article
2008, 1st ed., ISBN 075068349X, xxiv, 264
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management... 
Product management | Globalization | International economic relations
Book
09/2018, ISBN 9781108460460
Contemporary Singapore is simultaneously a small postcolonial multicultural nation state and a cosmopolitan global city. To manage fundamental contradictions,... 
eBook
Marketing letters, ISSN 1573-059X, 07/2015, Volume 27, Issue 4, pp. 743 - 752
Journal Article
11/2018, ISBN 9781138281356
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science... 
Branding (Marketing) | National characteristics | Place marketing
eBook
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 68, Issue 1, pp. 147 - 165
Journal Article
International marketing review, ISSN 0265-1335, 2016, Volume 33, Issue 6, pp. 806 - 824
Purpose - The purpose of this paper is to examine the different relationship that brand love, compared with brand attitude, has with actual brand performance in a cross-national and cross-category context... 
Actual brand performance | Brand love | Cross-national research | Scale development | Brand attitude | Consumer behaviour | Business & Economics | Social Sciences | Business | Consumer behavior | Management | Brand image | Analysis
Journal Article