X
Search Filters
Format Format
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
marketing (3) 3
business (2) 2
business/management science, general (2) 2
economics / management science (2) 2
new dominant logic (2) 2
service-dominant logic (2) 2
social sciences, general (2) 2
asimetría de conocimiento (1) 1
bens e serviços (1) 1
gestión (1) 1
gestão do conhecimento (1) 1
knowledge asymmetry (1) 1
management (1) 1
new-dominant logic (1) 1
nueva lógica dominante (1) 1
s-d logic (1) 1
service (1) 1
service marketing (1) 1
studies (1) 1
teoría de asimetría de informaciónes (1) 1
theory of information asymmetry (1) 1
more...
Language Language
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 1 - 10
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing... 
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 25 - 38
“Service-dominant logic” appears to have found resonance in the marketing community since its introduction as the evolving, “new dominant logic... 
S-D logic | New dominant logic | Social Sciences, general | Business/Management Science, general | Service marketing | Service-dominant logic | Economics / Management Science | Marketing | new dominant logic | BUSINESS | service-dominant logic | service marketing
Journal Article
No results were found for your search.

Cannot display more than 1000 results, please narrow the terms of your search.