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2008, ISBN 0203935527, 135
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to... 
Mass media and business | Mass media | Social aspects | Advertising | Internet advertising | Sociology, Social Studies | Media & Film Studies | New Media | Advertising Studies | Advertising Media | Mass Media & Communication | Advertising - Social aspects
Book
2011, ISBN 9780300165012, xi, 234
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what... 
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
2007, Rev. ed., Advertising and consumer psychology, ISBN 9780805851090, x, 516
Book
2011, Media and communications, ISBN 9781617618895, ix, 137
Book
2012, Advances in Consumer Psychology, ISBN 9781848729698, xxxiii, 366
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers... 
Psychological aspects | Internet marketing | Consumer behavior | Electronic commerce | Media | Consumer Behaviour | Advertising Studies | Media Psychology | Information & Communication Industries | Consumer Psychology | Electronic commerce - Psychological aspects
Book
2011, ISBN 1107011973, Volume 9781107011977, xix, 277
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by... 
Internet searching | Keyword searching | Search engines | Branding (Marketing) | Consumer behavior | Internet advertising
Book
2004, Pragmatics & beyond, ISBN 9781588116031, Volume new ser. 131, xiv, 227
Book
Marketing Science, ISSN 0732-2399, 11/2012, Volume 31, Issue 6, pp. 980 - 994
Journal Article
Journal of Advertising, ISSN 0091-3367, 04/2013, Volume 42, Issue 2-3, pp. 95 - 112
The study presents a framework for the analysis of advertising in digital games. It reviews literature on in-game advertising, advergames and advertising in... 
INDIVIDUAL DIFFERENCE | IMPLICIT MEMORY | SUSCEPTIBILITY | PRODUCT PLACEMENT | CONSUMER | BUSINESS | PERSUASION KNOWLEDGE | CHILDRENS | LIMITED-CAPACITY MODEL | EXPLICIT MEMORY | SOCIALIZATION | COMMUNICATION | Video game advertising | Internet/Web advertising | Analysis | Studies | Social networks | Online advertising | Brand identification | Computer & video games | Social impact
Journal Article
1997, ISBN 9780226817491, xiv, 242
A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of... 
Social aspects | Advertising | Target marketing | Business & Management | United States
Book
2014, Expanded edition., ISBN 1591847389, xxix, 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV... 
Internet marketing | Marketing
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