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Journal of Travel Research, ISSN 0047-2875, 7/2015, Volume 54, Issue 4, pp. 496 - 510
Journal Article
Journal of Marketing, ISSN 0022-2429, 11/2016, Volume 80, Issue 6, pp. 36 - 68
One of the most important tasks in marketing is to create and communicate value to customers to drive their satisfaction, loyalty, and profitability. In this... 
Buying behavior | Social perception | Customers | Customer satisfaction | Customer retention | Brands | Business to business | Marketing strategies | Marketing | Profitable firms | Customer service | Management | Analysis | Value (Economics)
Journal Article
Journal of Business Ethics, ISSN 0167-4544, 07/2017, Volume 156, Issue 4, pp. 1 - 18
Journal Article
Marketing Theory, ISSN 1470-5931, 3/2013, Volume 13, Issue 1, pp. 19 - 46
The present article alleviates the often-cited ambiguity of the value concept by proposing that value research consists of two main streams: value creation... 
value outcome determination | Customer value | experience | SD logic | value creation | marketing theory | RESOURCE-BASED VIEW | BUSINESS-TO-BUSINESS | BUSINESS | PERCEIVED VALUE | CO-CREATION | COMPETITIVE ADVANTAGE | CONSUMPTION PRACTICES | BEHAVIORAL INTENTIONS | CONSUMER-BEHAVIOR | SERVICE-DOMINANT LOGIC | VIRTUAL CUSTOMER ENVIRONMENTS
Journal Article
Journal of Retailing and Consumer Services, ISSN 0969-6989, 01/2018, Volume 40, pp. 249 - 260
This inductive study elaborates on the value concept and unpacks the process of how value is created in the Swedish food industry by combining the theoretical... 
EXPERIENCES | IN-SERVICE | CO-CREATION | BEHAVIOR | MARKET ORIENTATION | SERVICE-DOMINANT LOGIC | CUSTOMER VALUE | BUSINESS | PERCEIVED VALUE | TRUST | Usage | Analysis | Business schools | Samhällsvetenskap | Economics and Business | Social Sciences | Företagsekonomi | Ekonomi och näringsliv | Business Administration | consumer perspective | value creation | consumer understanding
Journal Article
Personality and Social Psychology Bulletin, ISSN 0146-1672, 6/2012, Volume 38, Issue 6, pp. 798 - 807
Journal Article
Industrial Marketing Management, ISSN 0019-8501, 02/2018, Volume 69, pp. 80 - 90
Creating and communicating customer value is the basis of business-to-business marketing. In recent years, our understanding of the value construct and the... 
Value in exchange | Value in use | Customer value | Business-to-business marketing | Value propositions | Service-dominant logic | CUSTOMER-PERCEIVED VALUE | MANAGEMENT | PERSPECTIVE | PRICE | CAPABILITIES | BUSINESS | VALUE CO-CREATION | COMPETITIVE ADVANTAGE | INDUSTRIAL-MARKETS | SEGMENTATION | Business schools | Marketing
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 7/2014, Volume 42, Issue 4, pp. 430 - 451
Journal Article
Computers in Human Behavior, ISSN 0747-5632, 2009, Volume 25, Issue 4, pp. 887 - 896
Journal Article