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eJournal
The international journal of life cycle assessment, ISSN 0948-3349, 1996
Journal
The Journal of product innovation management, ISSN 0737-6782, 1984
Journal
Natural product research, ISSN 1478-6419, 2003
Journal
Journal
Nature Medicine, ISSN 1078-8956, 01/2007, Volume 13, Issue 1, pp. 100 - 106
Journal Article
2010, ISBN 9780521726900, xx, 308
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
2008, 1st ed., ISBN 008045089X, xxiii, 662
The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present... 
Brand choice | Design | Psychological aspects | Consumer behavior | Consumers' preferences | Human factors | Psychology | New products
Book
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