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Journal of Interactive Marketing, ISSN 1094-9968, 05/2014, Volume 28, Issue 2, pp. 134 - 148
As brands solidify their place in social media environments, consumers' expectations have amplified, thus spurring the development of technologies to assist... 
Brand loyalty | Online consumer behavior | Openness in communication | Social media | Parasocial interaction | Interactivity | Willingness to provide information | LONELINESS | BUSINESS | IMPACT | COMMITMENT | NEWS | CONSEQUENCES | COMMUNICATION | TRUST | Drawing | Digital media | Interactive | Consumers | Preserves | Social networks | Strategy | Mediation
Journal Article
Computers in Human Behavior, ISSN 0747-5632, 01/2016, Volume 54, pp. 215 - 223
This article proposes a validated 15-item scale that merges theoretically divergent perspectives on player–avatar relations in extant literature (parasociality... 
Parasocial interaction | Massively multiplayer online games | Identification | Avatars | Social interaction | Anthropomorphism | DIMENSIONS | PSYCHOLOGY, MULTIDISCIPLINARY | PSYCHOLOGY, EXPERIMENTAL | COMMUNICATION | CHARACTER ATTACHMENT | MOTIVATIONS
Journal Article
International Journal of Information Management, ISSN 0268-4012, 06/2016, Volume 36, Issue 3, pp. 333 - 347
Journal Article
Human Communication Research, ISSN 0360-3989, 2016, Volume 42, Issue 1, pp. 21 - 44
Parasocial interaction and parasocial relationship are often conflated conceptually and methodologically, leaving researchers unclear as to which concept is... 
Measurement | Parasocial Relationship | Scale Validation | Media Effects | Parasocial Interaction | AUDIENCE ACTIVITY | TELEVISION CHARACTERS | MEDIA | EXPERIENCE | RELATIONSHIP CLOSENESS | SCALE | VALIDITY | COMMUNICATION | INTIMACY | VIEWERS | Parasocial interaction | Psychological tests | Models | Research
Journal Article
JOURNAL OF MEDIA PSYCHOLOGY-THEORIES METHODS AND APPLICATIONS, ISSN 1864-1105, 2011, Volume 23, Issue 3, pp. 122 - 132
This study supports the refinement of the concept of parasocial interaction (PSI) to apply to mediated personae that viewers might dislike. By contrast,... 
parasocial interaction | PSYCHOLOGY, MULTIDISCIPLINARY | media response | television | COMMUNICATION | parasocial relationships
Journal Article
New Media & Society, ISSN 1461-4448, 11/2017, Volume 19, Issue 11, pp. 1848 - 1867
Journal Article
Journal of Broadcasting & Electronic Media, ISSN 0883-8151, 05/2009, Volume 53, Issue 2, pp. 317 - 335
This study examined whether motives and individual differences (social activity, interpersonal interaction, locus of control, sensation-seeking, innovativeness... 
TELEVISION VIOLENCE | AUDIENCE ACTIVITY | PREDICTORS | INVOLVEMENT | LIFE-POSITION | MEDIA | INTERPERSONAL-COMMUNICATION | MOTIVES | INTERNET USE | COMMUNICATION | GRATIFICATIONS | Interpersonal relations | Parasocial interaction | Usage | Research | Internet videos | Social aspects | Studies | Social networks | Behavior | Motivation | Social interaction | Video
Journal Article
International Journal of Information Management, ISSN 0268-4012, 12/2019, p. 102043
Journal Article
Frontiers in Psychology, ISSN 1664-1078, 02/2017, Volume 8, p. 255
Journal Article
Journal of Communication, ISSN 0021-9916, 10/2017, Volume 67, Issue 5, pp. 758 - 780
Scholarship on media events has rarely considered how interpersonal interactions between participants mobilize collective feelings of solidarity. Drawing on a... 
Friendship | Media Event | Solidarity | Social Interaction | Audience | Reality Television | PARASOCIAL INTERACTION | RITUALS | TELEVISION | COMMUNICATION | Interpersonal relations | Social aspects | Reality television programs | Analysis | Reality programming | Social networks | Social interaction | Television programs
Journal Article
Public Relations Review, ISSN 0363-8111, 03/2017, Volume 43, Issue 1, pp. 163 - 171
•Employed experimental design to determine the effectiveness of social media for relationship building.•The usefulness of information principle was found to... 
Dialogic principles | Engagement | Twitter | Dialogue | Social media | FACEBOOK | CHINA | BUSINESS | SOCIAL NETWORKING SITES | STRATEGIES | PARASOCIAL RELATIONSHIPS | WEB | OUTCOMES | ORGANIZATION-PUBLIC RELATIONSHIPS | COMMUNICATION | Studies | Public relations | Mass media effects | Effectiveness | Interaction | Public buildings | Social networks | Influence | Internet | Mass media | Content analysis
Journal Article
Journal of Travel & Tourism Marketing, ISSN 1054-8408, 10/2019, Volume 36, Issue 8, pp. 888 - 904
This study explores whether, through parasocial interaction (PSI), trust in other travel community users drives travelers' satisfaction with those communities... 
trust | competence | online travel community | quantity | honesty | travel satisfaction | online traveler | Parasocial interaction | benevolence | community satisfaction | BRAND CITIZENSHIP BEHAVIOR | PERCEIVED USABILITY | CONSUMER TRUST | SOAP-OPERA | INTERGROUP CONTACT | LOYALTY | WEBSITES | SATISFACTION | HOSPITALITY, LEISURE, SPORT & TOURISM | EXPERIENCE
Journal Article
Journal of Retailing and Consumer Services, ISSN 0969-6989, 03/2020, Volume 53
Nowadays social network influencers play an important role in marketing by introducing products to their audience. In this article, we investigate the... 
Communicator | Beauty Brands | Influencer | Parasocial interaction | Social networks | Credibility | Purchase Intention | Persuasion
Journal Article
Psychology & Marketing, ISSN 0742-6046, 07/2017, Volume 34, Issue 7, pp. 720 - 732
Brand managers use celebrity microbloggers to endorse their products on microblogs. Previous studies on celebrity endorsement mechanisms concentrated on source... 
celebrity endorsement | parasocial interaction | source models | microblogs | ENVIRONMENTS | EXPERTISE | PSYCHOLOGY, APPLIED | BUSINESS | SOCIAL NETWORKING SITES | ADVERTISING EFFECTIVENESS | ATTRACTIVENESS | ADVERTISEMENTS | IMPACT | CREDIBILITY | TRUSTWORTHINESS | COMMUNICATION | Celebrities | Analysis | Endorsement advertising
Journal Article