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Marketing Science, ISSN 0732-2399, 07/2015, Volume 34, Issue 4, pp. 473 - 479
In this editorial accompanying the Special Section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute... 
PERFORMANCE | INFORMATION | BUSINESS | Analysis | Emerging markets | Economic aspects | Working poor | Research | Marketing management | Marketing
Journal Article
Journal of Communication, ISSN 0021-9916, 12/2014, Volume 64, Issue 6, pp. 1066 - 1087
Research on the news coverage of poverty has largely overlooked the agency of the actors involved. This study addressed this gap by combining ethnographic... 
Television News | Poverty | Agency | Journalism | Chile | Structure | Neoliberalism | Marketing | Television news | POOR | MEDIA | COMMUNICATION | Ghettos | Neighborhoods | Journalists | Media coverage
Journal Article
California Management Review, ISSN 0008-1256, 7/2007, Volume 49, Issue 4, pp. 90 - 111
The popular "bottom of the pyramid" (BOP) proposition argues that large companies can make a fortune by selling to poor people and simultaneously help... 
Microcredit | Base of the pyramid | Poverty | Economies of scale | Business and Society | Mirages | Consumer goods industries | Purchasing power parity | Marketing | Profitable firms | BUSINESS | MANAGEMENT | Control | Poor | Economic aspects | Market research | Social aspects | International business enterprises | India
Journal Article
2010, Revised and updated 5th anniversary ed., ISBN 9780137009275, xxii, 407
"Inspired by C. K. Prahalad's breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid, a wide variety of firms are... 
Poor | Globalization | Economic aspects | Economic assistance | Social aspects | International business enterprises | Non-governmental organizations
Book
California Management Review, ISSN 0008-1256, 08/2010, Volume 52, Issue 4, pp. 29 - 47
Market-based solutions to alleviate poverty have become increasingly popular in recent years. Unfortunately, there are very few examples of profitable... 
Capital costs | Base of the pyramid | Poverty | Cell phones | Consumer goods industries | Yogurt | Business structures | Eyeglasses | Business | Marketing | BUSINESS | MANAGEMENT | Case studies | Poor | International business enterprises | Behavioral economics | Analysis | Target marketing | Business administration | domain_shs.gestion.strat | Humanities and Social Sciences
Journal Article
Marketing Theory, ISSN 1470-5931, 9/2017, Volume 17, Issue 3, pp. 305 - 321
The article explores hegemony in bottom-of-the-pyramid (BOP) marketing, specifically rural distribution schemes operated through women. Using Laclau and... 
Articulation | Laclau and Mouffe | women empowerment | power | bottom of the pyramid | hegemony | Shakti | discourse | ENTERPRISE | POOR | BUSINESS
Journal Article
Marketing Theory, ISSN 1470-5931, 9/2017, Volume 17, Issue 3, pp. 261 - 270
Journal Article
Journal of Consumer Marketing, ISSN 0736-3761, 03/2015, Volume 32, Issue 2, pp. 113 - 124
Purpose – This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The... 
Market research/consumer behaviour | Marketing | Compensatory consumption | Consumer resistance | Bottom of the pyramid | Consumption behavior | India | Influence | Consumer behavior | Purchasing | Poor | Analysis | Consumption | Low income groups | Studies | Private enterprise | Poverty | Population | Disposable income
Journal Article
Food Policy, ISSN 0306-9192, 05/2017, Volume 69, pp. 190 - 206
•Subsidised fertilizer increases farmers’ maize market participation as sellers.•Beneficiaries are more likely to be net sellers and sell more net quantity of... 
Farm input subsidy | Malawi | Maize marketing | POOR AGRICULTURAL GROWTH | SUB-SAHARAN AFRICA | BEHAVIOR | FOOD SCIENCE & TECHNOLOGY | SUPPLY RESPONSE | MODEL | NIGERIA | DEMAND | NUTRITION & DIETETICS | AGRICULTURAL ECONOMICS & POLICY | CONSTRAINTS | ECONOMICS | FERTILIZER SUBSIDIES | PROGRAM | Corn | Agricultural subsidies | Marketing | Developing countries | Fertilizers | Corn industry
Journal Article
Journal of Public Policy & Marketing, ISSN 0743-9156, 4/2006, Volume 25, Issue 1, pp. 8 - 23
This article considers several aspects of the economic decision making of the poor from the perspective of behavioral economics, and it focuses on potential... 
Bank accounts | Social psychology | Direct deposit | Savings accounts | Electronics benefit transfer | Consumer psychology | Banks | Public policy | Stereotypes | Marketing | IDENTITY | CHOICE | STEREOTYPE THREAT | BUSINESS | Economic aspects | Behavior | Poor | Studies | Low income groups | Social research | Decision making
Journal Article
Journal of Cancer Education, ISSN 0885-8195, 12/2010, Volume 25, Issue 4, pp. 637 - 642
Journal Article
Business Horizons, ISSN 0007-6813, 09/2015, Volume 58, Issue 5, pp. 509 - 516
This article argues that there is a strong case as to why marketing practitioners and scholars should be interested in Base of the Pyramid (BoP) markets, and... 
Base of the pyramid | Poverty | Promotions | Emerging markets | Bottom of the pyramid | Marketing | POOR | BUSINESS | BOTTOM | Marketing personnel | Practice
Journal Article
AMS Review, ISSN 1869-814X, 12/2017, Volume 7, Issue 3, pp. 101 - 122
In this paper we argue that formal exchanges with poor consumers in emerging markets are hard to create and maintain, resulting in widespread market failure.... 
Marketing exchange | Business and Management | Emerging markets | Social Sciences, general | Poor consumers | Business and Management, general | Marketing
Journal Article
INTERNATIONAL MARKETING REVIEW, ISSN 0265-1335, 04/2020, Volume 37, Issue 2, pp. 261 - 272
Purpose The aim of this paper is to conceptualize the notion of international marketing agility. Design/methodology/approach The approach adopted is to review... 
Agile actions | International marketing agility | FIRMS | BUSINESS | POOR PERFORMANCE | Agile logic | Agile learning | EXIT | STRATEGIC AGILITY
Journal Article
2009, ISBN 9780230579286, xiv, 231
"Presenting a cartographic journey into the world of the production(s) of disability, this book examines embodiment, transhumanism, subjectivity, technology... 
Disabilities | People with disabilities | Social policy | Discrimination against people with disabilities | People with disabilities in mass media
Book