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The Journal of economic perspectives, ISSN 0895-3309, 7/2009, Volume 23, Issue 3, pp. 37 - 60
Inventories | Websites | Consumer advertising | Advertising industry | Search engines | Advertising campaigns | Symposium: Internet Economics | Sponsored search | Advertising | Publishing industry | Classified advertising | Economics | Business & Economics | Social Sciences | Marketing industry | Internet/Web advertising | Research | Studies | Advertising revenue | Annual reports | Advertisers | Privacy | Consumers | Business models | Print advertising | Online advertising
Journal Article
European journal of marketing, ISSN 0309-0566, 08/2014, Volume 48, Issue 9/10, pp. 1731 - 1756
Print advertising | Search engine advertising | Advertising | Multichannel advertising | Advertising effectiveness | Business & Economics | Social Sciences | Business | Technology application | Evaluation | Usage | Analysis | Internet/Web search services | Methods | Studies | Purchasing | Consumers | Search engines | Online advertising | Budgets
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Theoretical and practical research in economic fields, 12/2019, Volume 10, Issue 2(20), pp. 118 - 131
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Journal of business research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, pp. 874 - 879
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Drug and alcohol review, ISSN 0959-5236, 09/2015, Volume 34, Issue 5, pp. 521 - 530
alcohol | traditional media | print | trend | advertising expenditure | television | online | Australia | Advertising expenditure | Print | Television | Traditional media | Trend | Alcohol | Online | Life Sciences & Biomedicine | Substance Abuse | Science & Technology | Alcoholic beverages | Retail industry | Advertising expenditures
Journal Article
Quantitative marketing and economics, ISSN 1570-7156, 12/2015, Volume 13, Issue 4, pp. 283 - 318
Offline vs. online advertising | M37 | C31 | Business and Management | Statistics for Business/Economics/Mathematical Finance/Insurance | Economic Theory/Quantitative Economics/Mathematical Methods | Newspapers | Cannibalization | Econometric models | M31 | Advertising | Marketing | Economics | Business & Economics | Social Sciences | Mathematical Methods In Social Sciences | Social Sciences, Mathematical Methods | Business | Print advertising | Cannibalization (Marketing) | Internet/Web advertising | Analysis | Newspaper advertising | Newspaper industry | Budgets | Advertising expenditures
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International journal of bank marketing, ISSN 0265-2323, 10/2019, Volume 37, Issue 7, pp. 1547 - 1565
Pollay’s appeal | Bank | Informational and emotional appeal | Advertising | FCB grid | Financial services | Business & Economics | Social Sciences | Business | Productivity | Business to business commerce | Banking industry | Bank marketing | Magazines | Print advertising | Social responsibility | Literature reviews | Hypotheses | Customer services | Information processing | Banks | Content analysis
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International journal of advertising, ISSN 0265-0487, 01/2009, Volume 28, Issue 4, pp. 715 - 739
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Management science, ISSN 0025-1909, 7/2014, Volume 60, Issue 7, pp. 1829 - 1843
multihoming | magazines | targeted advertising | advertising rates | Internet complementarity | Advertising rates | Online media | Demography | Websites | Consumer advertising | Magazines | Advertising media | Advertising | Publishing industry | Internet advertising | Targeted advertising | Multihoming | Business & Economics | Operations Research & Management Science | Social Sciences | Management | Technology | Science & Technology | Magazine advertising | Periodicals | Internet/Web advertising | Analysis | Studies | Consumers | Print advertising | Target markets | Online advertising | Web sites
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Tobacco control, ISSN 0964-4563, 12/2020, Volume 29, Issue e1, pp. e124 - e126
Electronic cigarettes | Manufacturers | Social networks | Print advertising | Outdoors | Regression analysis | Cigarettes | Cigarette smoking | Secondary school students | Digital media | Tobacco | Cigarette industry | Television advertising | Sales | Television | Advertising expenditures | Expenditures | Internet | Trends | Advertising | Index Medicus
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Journal of business research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, pp. 861 - 864
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Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
Journal of marketing, ISSN 0022-2429, 4/2004, Volume 68, Issue 2, pp. 36 - 50
Eye tracking data | Visual fixation | Attention | Consumer advertising | Brands | Magazines | Advertising campaigns | Advertising research | Advertising | Marketing | Business & Economics | Social Sciences | Business | Design | Studies | Print advertising | Statistical analysis | Eye movements | Brand names | Logos | Advertising expenditures | Consumers
Journal Article
Journalism history, ISSN 0094-7679, 07/2020, Volume 46, Issue 3, pp. 265 - 283
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