Articles

Search Articles

Advanced search
Help

Catalogue

Articles

Databases

X
Search Filters
Format Format
Format Format
X
Sort by Item Count (A-Z)
Filter by Count
Newspaper Article (12127) 12127
Trade Publication Article (5407) 5407
Magazine Article (4427) 4427
Journal Article (4356) 4356
Web Resource (966) 966
Book / eBook (483) 483
Newsletter (228) 228
Book Chapter (168) 168
Dissertation (140) 140
Book Review (137) 137
Publication (96) 96
Conference Proceeding (68) 68
Transcript (58) 58
Report (44) 44
Paper (28) 28
Reference (26) 26
Government Document (8) 8
Market Research (8) 8
Art (3) 3
Archival Material (2) 2
Video Recording (1) 1
more...
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
print advertising (24440) 24440
newspapers (4194) 4194
magazines (4152) 4152
advertising campaigns (2859) 2859
marketing (2491) 2491
advertising (2339) 2339
advertising agencies (2302) 2302
publishing industry (1387) 1387
manycompanies (1146) 1146
advertising revenue (1047) 1047
statistical data (946) 946
advertising expenditures (920) 920
web sites (873) 873
television advertising (869) 869
awards & honors (805) 805
newspaper publishing (681) 681
social networks (650) 650
acquisitions & mergers (630) 630
internet (630) 630
ratings & rankings (627) 627
online advertising (621) 621
studies (594) 594
bank marketing (577) 577
market strategy (570) 570
periodical publishing (539) 539
financial performance (536) 536
automobile industry (504) 504
newspaper industry (503) 503
advertising pages (486) 486
contracts (483) 483
media planning & buying (472) 472
target markets (471) 471
journalism (452) 452
trends (446) 446
net losses (432) 432
executives (414) 414
cost control (411) 411
management (411) 411
competition (405) 405
print media (402) 402
business (394) 394
earnings per share (390) 390
corporate profits (371) 371
analysis (367) 367
history (363) 363
prints (361) 361
investments (356) 356
communication (352) 352
appointments & personnel changes (346) 346
advertisements (343) 343
forecasts and trends (341) 341
books (333) 333
women (323) 323
publishing (315) 315
newspaper advertising (296) 296
statistics (288) 288
evaluation (286) 286
services (277) 277
sales (276) 276
classified advertising (275) 275
editors (270) 270
periodicals (268) 268
research (268) 268
editorials (267) 267
pharmaceutical industry (267) 267
beer (266) 266
direct marketing (265) 265
stockholders (265) 265
usage (263) 263
magazine advertising (261) 261
circulation (258) 258
design (255) 255
product introduction (251) 251
methods (249) 249
consumers (248) 248
television networks (243) 243
audiences (236) 236
brands (236) 236
market research (231) 231
chief executive officers (230) 230
political advertising (229) 229
publications (229) 229
subscriptions (229) 229
brand image (225) 225
mass media (225) 225
marketing industry (222) 222
net income (221) 221
business growth (219) 219
politics (216) 216
retail stores (214) 214
art (210) 210
inventors (210) 210
consumer behavior (203) 203
colleges & universities (202) 202
corporate profiles (202) 202
advertising media (201) 201
printing industry (200) 200
councils (197) 197
news media (195) 195
automobiles (194) 194
more...
Library Location Library Location
Library Location Library Location
X
Sort by Item Count (A-Z)
Filter by Count
Robarts - Stacks (305) 305
Collection Dvlpm't (Acquisitions) - Vendor file (58) 58
Royal Ontario Museum - Far Eastern (55) 55
Art - Library use only (50) 50
Royal Ontario Museum - Stacks (49) 49
UofT at Scarborough - Stacks (40) 40
Thomas Fisher Rare Book - Rare Book (35) 35
UTL at Downsview - May be requested (32) 32
Baycrest Hospital - Resident/Client Library (30) 30
St. Michael's College (John M. Kelly) - 2nd Floor (28) 28
UofT at Mississauga - Stacks (27) 27
Massey College (Robertson Davies) - Rare Book (25) 25
Collection Dvlpm't (Acquisitions) - Closed Orders (16) 16
Victoria University E.J. Pratt - Stacks (13) 13
Victoria University E.J. Pratt - Rare Book (9) 9
Trinity College (John W Graham) - Stacks (8) 8
Trinity College (John W Graham) - Oversize (7) 7
Victoria University E.J. Pratt - Oversize (7) 7
Victoria University E.J. Pratt - Reference (6) 6
Gerstein Science - Stacks (5) 5
Faculty of Information - Stacks (4) 4
Thomas Fisher Rare Book - Reference (4) 4
UofT Schools - Stacks (4) 4
Robarts - Protected Material (3) 3
Robarts - Storage (3) 3
St. Michael's College (John M. Kelly) - 1st Floor (3) 3
UofT at Mississauga - Novelties Reading Area (3) 3
UofT at Mississauga - Oversize (3) 3
Victoria University CRRS - Library use only (3) 3
Art - Stacks (2) 2
Baycrest Hospital - Stacks (2) 2
New College (Ivey) - Stacks (2) 2
OISE - Stacks (2) 2
Pontifical Inst. Mediaeval Studies - Library use only (2) 2
Royal Ontario Museum - Archives (2) 2
Royal Ontario Museum - Far Eastern Reference (2) 2
Trinity College (John W Graham) - Reference (2) 2
Trinity College (John W Graham) - Storage (2) 2
University College (Laidlaw) - Stacks (2) 2
Victoria University Emmanuel College - Stacks (2) 2
Architecture Landscape (Shore + Moffat) - Reference (1) 1
Architecture Landscape (Shore + Moffat) - Stacks (1) 1
Art - 2nd Floor (1) 1
Baycrest Hospital - Wellness Library (1) 1
Bridgepoint Health - Stacks (1) 1
Earth Sciences (Noranda) - Stacks (1) 1
East Asian (Cheng Yu Tung) - Reference (1) 1
Engineering & Comp. Sci. - Stacks (1) 1
Faculty of Information - Juvenile (1) 1
Faculty of Information - May be requested in 6-10 wks (1) 1
Holland Bloorview Kids Rehabilitation - Stacks (1) 1
Innis College - Reference (1) 1
Knox College (Caven) - Stacks (1) 1
Law (Bora Laskin) - Stacks (1) 1
Map & Data - Map Collection (1) 1
Music - Stacks (1) 1
OISE - Curriculum Resources (1) 1
OISE - Reference (1) 1
Online Resources - Online (1) 1
Regis College - Stacks (1) 1
Robarts - Course Reserves (1) 1
Robarts - Reference (1) 1
Royal Ontario Museum - Periodical Stacks (1) 1
Royal Ontario Museum - Reference (1) 1
St. Augustine's Seminary - Writing & Research (1) 1
St. Michael's College (John M. Kelly) - Reference (1) 1
St. Michael's College (John M. Kelly) - Stacks (1) 1
Sunnybrook Health Sciences Centre - Sunnybrook Stacks (1) 1
UofT at Mississauga - Mending (1) 1
UofT at Mississauga - On order (1) 1
UofT at Mississauga - Reference Desk (1) 1
UofT at Scarborough - Reference Desk (1) 1
UofT at Scarborough - Withdrawn (1) 1
Victoria University E.J. Pratt - Library use only (1) 1
Victoria University E.J. Pratt - Storage (1) 1
Victoria University E.J. Pratt - Virginia Woolf (1) 1
more...
Language Language
Language Language
X
Sort by Item Count (A-Z)
Filter by Count
English (26329) 26329
Spanish (71) 71
French (63) 63
German (28) 28
Chinese (23) 23
Korean (16) 16
Portuguese (8) 8
Turkish (8) 8
Japanese (7) 7
Dutch (3) 3
Polish (3) 3
Russian (3) 3
Swedish (3) 3
Arabic (2) 2
Czech (2) 2
Italian (2) 2
Urdu (2) 2
Afrikaans (1) 1
Hindi (1) 1
Indonesian (1) 1
Lithuanian (1) 1
more...
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


1. Full Text Multichannel advertising: does print advertising affect search engine advertising?
by Olbrich, Rainer and Schultz, Carsten D
European Journal of Marketing, ISSN 0309-0566, 08/2014, Volume 48, Issue 9/10, pp. 1731 - 1756
Purpose The study contributes to our understanding of search engine advertising in two main ways. Firstly, we analyze the comparative effectiveness of its... 
Print advertising | Search engine advertising | Advertising | Multichannel advertising | Advertising effectiveness | INTERNET | INFORMATION | BEHAVIOR | PATTERNS | BUSINESS | SPONSORED SEARCH | WEB SITE | ONLINE | ADVERTISEMENTS | STRATEGIES | MEDIA | Technology application | Evaluation | Usage | Analysis | Internet/Web search services | Methods | Studies | Search engines | Online advertising | Purchasing | Budgets
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
2. Full Text Print advertising: Celebrity presenters
by Rossiter, John R and Smidts, Ale
Journal of Business Research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, pp. 874 - 879
This study validates Rossiter and Percy's (1987) hook theory of presenter characteristics, for celebrity presenters. Firstly, by employing a product-alone... 
Celebrity presenter characteristics | Persuasion and dissuasion | Hook versus linear conceptualization of characteristics | BUSINESS | PERSUASION | Print advertising | Celebrities
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
3. Full Text How has alcohol advertising in traditional and online media in Australia changed? Trends in advertising expenditure 1997–2011
by White, Victoria and Faulkner, Agatha and Coomber, Kerri and Azar, Denise and Room, Robin and Livingston, Michael and Chikritzhs, Tanya and Wakefield, Melanie
Drug and Alcohol Review, ISSN 0959-5236, 09/2015, Volume 34, Issue 5, pp. 521 - 530
Introduction and Aims The aim of this study was to determine changes in advertising expenditures across eight media channels for the four main alcohol beverage... 
alcohol | traditional media | print | trend | advertising expenditure | television | online | Australia | Advertising expenditure | Print | Television | Traditional media | Trend | Alcohol | Online | MAGAZINES | SUBSTANCE ABUSE | YOUTH EXPOSURE | CHILDREN | TOBACCO | ADOLESCENT EXPOSURE | FREQUENCY | TELEVISED SPORTS | Alcoholic beverages | Retail industry | Advertising expenditures
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
4. Managerial framework for bank advertising
by Alt, Mónika Anetta and Săplăcan, Zsuzsa and Berács, József
International Journal of Bank Marketing, ISSN 0265-2323, 2019, Volume 37, Issue 7, pp. 1547 - 1565
Purpose - The purpose of this paper is to create a managerial framework for selecting the most effective bank advertisement appeal for different financial... 
Pollay’s appeal | Bank | Informational and emotional appeal | Advertising | FCB grid | Financial services | BUSINESS-TO-BUSINESS | APPEALS | SERVICES | RELIABILITY | BUSINESS | CULTURE | SOCIAL-RESPONSIBILITY | Pollay's appeal
Journal Article
Details down arrow
5. Full Text Print advertising: Vivid content
by Fennis, Bob M and Das, Enny and Fransen, Marieke L
Journal of Business Research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, pp. 861 - 864
The present research examines the effects of vivid ad content in two types of appeal in print ads as a function of individual differences in chronically... 
Vivid vs. pallid ad executions | Brand attitude | Individual differences in imagery vividness | BUSINESS | VISUAL-IMAGERY | Print advertising
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
6. Full Text Is online newspaper advertising cannibalizing print advertising?
by Sridhar, Shrihari and Sriram, Srinivasaraghavan
Quantitative Marketing and Economics, ISSN 1570-7156, 12/2015, Volume 13, Issue 4, pp. 283 - 318
During the past decade, the newspaper industry experienced significant erosion of revenues, predominantly in print advertising. The concomitant increase in the... 
Offline vs. online advertising | M37 | C31 | Business and Management | Statistics for Business/Economics/Mathematical Finance/Insurance | Economic Theory/Quantitative Economics/Mathematical Methods | Newspapers | Cannibalization | Econometric models | M31 | Advertising | Marketing | DEMAND | MEDIA | SOCIAL SCIENCES, MATHEMATICAL METHODS | BUSINESS | ECONOMICS | SALES | SUBSTITUTABILITY | Print advertising | Cannibalization (Marketing) | Internet/Web advertising | Analysis | Newspaper advertising
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
7. Does experiential advertising impact credibility?
by Rajaobelina, Lova and Lacroix, Caroline and St-Onge, Anik
International Journal of Bank Marketing, ISSN 0265-2323, 02/2019, Volume 37, Issue 1, pp. 171 - 191
Purpose - The purpose of this paper is to investigate the impact of five dimensions of experiential advertising (cognitive, emotional, sensory, relational and... 
Gender | Credibility | Advertising | Experiential marketing | GENDER STEREOTYPES | BUSINESS | CUSTOMER EXPERIENCE | PRINT ADS | ADVERTISEMENTS | ATTITUDE | RESPONSES | ROLE PORTRAYALS | ANTECEDENTS | FINANCIAL SERVICES | MODERATING ROLE
Journal Article
Details down arrow
8. Full Text A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies
by Nelson, Michelle R and Paek, Hye-Jin
International Marketing Review, ISSN 0265-1335, 2007, Volume 24, Issue 1, pp. 64 - 86
Purpose - This research examines global advertising strategies and tactics in a global media brand for a shared audience across seven countries (Brazil, China,... 
Advertising | Globalization | Information media | REACH | WOMENS MAGAZINE | globalization | information media | CHINESE | RELIABILITY | BUSINESS | advertising | CULTURAL-VALUES | TELEVISION COMMERCIALS | PRINT ADVERTISEMENTS | CONSUMPTION | Studies | Statistical analysis | Manycountries | Standardization | Magazines | Market research | Content analysis
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
9. Full Text Typography in destination advertising: An exploratory study and research perspectives
by Amar, Jennifer and Droulers, Olivier and Legohérel, Patrick
Tourism Management, ISSN 0261-5177, 12/2017, Volume 63, pp. 77 - 86
In a tourism context, visual copy is an important element of print advertisements. More specifically, pictures have a significant influence on the destination... 
Tourism | Evaluation | Destination | Attitude | Advertising | Typography | DESIGN | ASSOCIATIONS | MANAGEMENT | LEGIBILITY | PHOTOGRAPHY | PRINT ADVERTISEMENTS | BRAND | IMAGE | FRAMEWORK | HOSPITALITY, LEISURE, SPORT & TOURISM | ENVIRONMENTAL STUDIES | Print advertising | Travel industry | Business schools | Business administration | Humanities and Social Sciences
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
10. Full Text Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
by Rik Pieters and Michel Wedel
Journal of Marketing, ISSN 0022-2429, 4/2004, Volume 68, Issue 2, pp. 36 - 50
The three key ad elements (brand, pictorial, and text) each have unique superiority effects on attention to advertisements, which are on par with many commonly... 
Eye tracking data | Visual fixation | Attention | Consumer advertising | Brands | Magazines | Advertising campaigns | Advertising research | Advertising | Marketing | WARNINGS | VISUAL-ATTENTION | MEMORY | SEARCH | INFORMATION | BUSINESS | MODEL | SELECTION | PRINT ADVERTISEMENTS | EYE-MOVEMENTS
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
11. Full Text Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness
by Auschaitrakul, Sumitra and Mukherjee, Ashesh
Psychology & Marketing, ISSN 0742-6046, 04/2017, Volume 34, Issue 4, pp. 463 - 480
ABSTRACT This research shows that online display advertising is more effective in terms of attitudes toward the ad and brand when it appears on commercial Web... 
ATTENTION | ACTIVATION | PERSUASION | BEHAVIOR | INVOLVEMENT | PSYCHOLOGY, APPLIED | BUSINESS | COGNITION | HAPPINESS | ATTITUDES | BRAND | STRATEGIES | Evaluation | Electronic discussion groups | Web sites | Advertising
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
12. Full Text Print advertising: White space
by Olsen, G. Douglas and Pracejus, John W and O'Guinn, Thomas C
Journal of Business Research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, pp. 855 - 860
A survey of North American ad agency creative directors (n = 31) reveals that they use the “white space” executional format in print ads mainly to advertise... 
White space in print ads | Visual rhetoric | Creative directors | Advertising execution | PRODUCT EVALUATIONS | INFORMATION | READERSHIP | BUSINESS | MAGAZINE AD | ADVERTISEMENTS | IMPACT | PICTURES | MEMORY | COLOR | PERCEPTIONS | Brand name products | Print advertising
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
13. Full Text Advertising effects? An elemental experiment
by Pochun, Tej and Brennan, Linda and Parker, Lukas
Australasian Marketing Journal (AMJ), ISSN 1441-3582, 11/2018, Volume 26, Issue 4, pp. 338 - 349
This paper examines the effects of the textual (headline, body copy and typography) and visual (image) elements of print advertising on the emotional responses... 
Body copy | Print advertising | Image | Emotional response | Typography | Colour | Evaluation | Emotional conditioning | Advertising | Analysis
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
14. Full Text Generalisability of advertising persuasion principles
by Sharp, Byron and Hartnett, Nicole
European Journal of Marketing, ISSN 0309-0566, 02/2016, Volume 50, Issue 1/2, pp. 301 - 305
Purpose – This paper aims to reflect on the generalisability of the predictive validity test of the Persuasion Principles Index (PPI) conducted by Armstrong et... 
Marketing strategy/methods | Marketing | Pre-test | Effectiveness | Advertising | Content | BUSINESS | Validity | Persuasion (Psychology) | Print advertising | Usage | Examinations | Analysis
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights
15. Print advertising: Celebrity presenters
by John R Rossiter and Ale Smidts
Journal of Business Research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, p. 874
This study validates Rossiter and Percy's (1987) hook theory of presenter characteristics, for celebrity presenters. Firstly, by employing a product-alone... 
Studies | Celebrities | Consumer behavior | Print advertising | Endorsements
Journal Article
Details down arrow
16. Print advertising: Vivid content
by Bob M Fennis and Enny Das and Marieke L Fransen
Journal of Business Research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, p. 861
The present research examines the effects of vivid ad content in two types of appeal in print ads as a function of individual differences in chronically... 
Studies | Consumer behavior | Print advertising | Brand equity
Journal Article
Details down arrow
17. Print advertising: White space
by G Douglas Olsen and John W Pracejus and Thomas C O'Guinn
Journal of Business Research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, p. 855
A survey of North American ad agency creative directors (n = 31) reveals that they use the "white space" executional format in print ads mainly to advertise... 
Studies | Print advertising | Brand equity | Advertising agencies | Creativity
Journal Article
Details down arrow
18. Full Text Demand for smokeless tobacco: Role of advertising
by Dave, Dhaval and Saffer, Henry
Journal of Health Economics, ISSN 0167-6296, 07/2013, Volume 32, Issue 4, pp. 682 - 697
While the prevalence of smokeless tobacco (ST) is low relative to smoking, the distribution of ST use is highly skewed with consumption concentrated among... 
Substance use | Cigarette tax | Tobacco | Consumer demand | Advertising | UNITED-STATES | SMOKING-CESSATION | HARM REDUCTION | ADVERTISEMENTS | CIGARETTE-SMOKING | PRODUCTS | HEALTH CARE SCIENCES & SERVICES | YOUTH | HEALTH POLICY & SERVICES | ECONOMICS | HEALTH | CONSUMPTION | SNUS | United States - epidemiology | Humans | Risk Factors | Tobacco, Smokeless - supply & distribution | Male | Tobacco, Smokeless - economics | Young Adult | Taxes | Adolescent | Tobacco Use Disorder - epidemiology | Adult | Advertising as Topic - statistics & numerical data | Female | Periodicals as Topic - statistics & numerical data | Supply and demand | Chewing tobacco | Analysis | Studies | Excise taxes | Cigarette industry | Market segments | Print advertising | Smoking | Economics | Tools | Risk | Segments | Exposure | Males
Journal Article
Details down arrow
Digital rights down arrow
loading Loading Rights