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1. Full Text The Online Advertising Industry: Economics, Evolution, and Privacy
by David S. Evans
The Journal of economic perspectives, ISSN 0895-3309, 7/2009, Volume 23, Issue 3, pp. 37 - 60
Inventories | Websites | Consumer advertising | Advertising industry | Search engines | Advertising campaigns | Symposium: Internet Economics | Sponsored search | Advertising | Publishing industry | Classified advertising | Economics | Business & Economics | Social Sciences | Marketing industry | Internet/Web advertising | Research | Studies | Advertising revenue | Annual reports | Advertisers | Privacy | Consumers | Business models | Print advertising | Online advertising
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2. Full Text Multichannel advertising: does print advertising affect search engine advertising?
by Olbrich, Rainer and Schultz, Carsten D
European journal of marketing, ISSN 0309-0566, 08/2014, Volume 48, Issue 9/10, pp. 1731 - 1756
Print advertising | Search engine advertising | Advertising | Multichannel advertising | Advertising effectiveness | Business & Economics | Social Sciences | Business | Technology application | Evaluation | Usage | Analysis | Internet/Web search services | Methods | Studies | Purchasing | Consumers | Search engines | Online advertising | Budgets
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3. Full Text OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING
by Cristina Mihaela Barbu and Ştefan Ponea and Cristiana-Luminiţa Bogdănoiu
Theoretical and practical research in economic fields, 12/2019, Volume 10, Issue 2(20), pp. 118 - 131
Consumers | False advertising | Print advertising | Marketing | Television advertising | Newspapers | Evolution | Online advertising | Internet | Trends | Advertising agencies | Outdoor advertising | Communication
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4. Full Text Print advertising: Celebrity presenters
by Rossiter, John R and Smidts, Ale
Journal of business research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, pp. 874 - 879
Celebrity presenter characteristics | Persuasion and dissuasion | Hook versus linear conceptualization of characteristics | Business & Economics | Social Sciences | Business | Print advertising | Celebrities | Studies | Consumer behavior | Endorsements
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5. Full Text How has alcohol advertising in traditional and online media in Australia changed? Trends in advertising expenditure 1997–2011
by White, Victoria and Faulkner, Agatha and Coomber, Kerri and Azar, Denise and Room, Robin and Livingston, Michael and Chikritzhs, Tanya and Wakefield, Melanie
Drug and alcohol review, ISSN 0959-5236, 09/2015, Volume 34, Issue 5, pp. 521 - 530
alcohol | traditional media | print | trend | advertising expenditure | television | online | Australia | Advertising expenditure | Print | Television | Traditional media | Trend | Alcohol | Online | Life Sciences & Biomedicine | Substance Abuse | Science & Technology | Alcoholic beverages | Retail industry | Advertising expenditures
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6. Full Text Is online newspaper advertising cannibalizing print advertising?
by Sridhar, Shrihari and Sriram, Srinivasaraghavan
Quantitative marketing and economics, ISSN 1570-7156, 12/2015, Volume 13, Issue 4, pp. 283 - 318
Offline vs. online advertising | M37 | C31 | Business and Management | Statistics for Business/Economics/Mathematical Finance/Insurance | Economic Theory/Quantitative Economics/Mathematical Methods | Newspapers | Cannibalization | Econometric models | M31 | Advertising | Marketing | Economics | Business & Economics | Social Sciences | Mathematical Methods In Social Sciences | Social Sciences, Mathematical Methods | Business | Print advertising | Cannibalization (Marketing) | Internet/Web advertising | Analysis | Newspaper advertising | Newspaper industry | Budgets | Advertising expenditures
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7. Full Text Managerial framework for bank advertising
by Alt, Mónika Anetta and Săplăcan, Zsuzsa and Berács, József
International journal of bank marketing, ISSN 0265-2323, 10/2019, Volume 37, Issue 7, pp. 1547 - 1565
Pollay’s appeal | Bank | Informational and emotional appeal | Advertising | FCB grid | Financial services | Business & Economics | Social Sciences | Business | Productivity | Business to business commerce | Banking industry | Bank marketing | Magazines | Print advertising | Social responsibility | Literature reviews | Hypotheses | Customer services | Information processing | Banks | Content analysis
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8. Full Text Green advertising revisited
: Conditioning virtual nature experiences
by Hartmann, Patrick and Apaolaza-Ibáñez, Vanessa
International journal of advertising, ISSN 0265-0487, 01/2009, Volume 28, Issue 4, pp. 715 - 739
Business & Economics | Social Sciences | Business | Communication | Evaluation | Green marketing | Forecasts and trends | Print advertising | Consumer behavior | Advertising | Field study
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9. Full Text Targeted Advertising in Magazine Markets and the Advent of the Internet
by Ambarish Chandra and Ulrich Kaiser
Management science, ISSN 0025-1909, 7/2014, Volume 60, Issue 7, pp. 1829 - 1843
multihoming | magazines | targeted advertising | advertising rates | Internet complementarity | Advertising rates | Online media | Demography | Websites | Consumer advertising | Magazines | Advertising media | Advertising | Publishing industry | Internet advertising | Targeted advertising | Multihoming | Business & Economics | Operations Research & Management Science | Social Sciences | Management | Technology | Science & Technology | Magazine advertising | Periodicals | Internet/Web advertising | Analysis | Studies | Consumers | Print advertising | Target markets | Online advertising | Web sites
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10. Full Text E-cigarette advertising expenditures in the USA, 2014–2018
by Ali, Fatma Romeh M and Marynak, Kristy L and Kim, Yoonsang and Binns, Steven and Emery, Sherry L and Gomez, Yessica and King, Brian A
Tobacco control, ISSN 0964-4563, 12/2020, Volume 29, Issue e1, pp. e124 - e126
Electronic cigarettes | Manufacturers | Social networks | Print advertising | Outdoors | Regression analysis | Cigarettes | Cigarette smoking | Secondary school students | Digital media | Tobacco | Cigarette industry | Television advertising | Sales | Television | Advertising expenditures | Expenditures | Internet | Trends | Advertising | Index Medicus
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11. Full Text Print advertising: Vivid content
by Fennis, Bob M and Das, Enny and Fransen, Marieke L
Journal of business research, ISSN 0148-2963, 06/2012, Volume 65, Issue 6, pp. 861 - 864
Vivid vs. pallid ad executions | Brand attitude | Individual differences in imagery vividness | Business & Economics | Social Sciences | Business | Print advertising | Studies | Consumer behavior | Brand equity
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12. Full Text Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
by Rik Pieters and Michel Wedel
Journal of marketing, ISSN 0022-2429, 4/2004, Volume 68, Issue 2, pp. 36 - 50
Eye tracking data | Visual fixation | Attention | Consumer advertising | Brands | Magazines | Advertising campaigns | Advertising research | Advertising | Marketing | Business & Economics | Social Sciences | Business | Design | Studies | Print advertising | Statistical analysis | Eye movements | Brand names | Logos | Advertising expenditures | Consumers
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13. Full Text A "Great Power" Defended and Denounced: An Examination of Twentieth-Century Advertising and Advertising Criticism in the United States
by Hirshon, Nicholas
Journalism history, ISSN 0094-7679, 07/2020, Volume 46, Issue 3, pp. 265 - 283
Advertising criticism | Four A's | advertising history | Coolidge, Calvin (1872-1933) | McLuhan, Herbert Marshall | Deception | False advertising | Magazines | Print advertising | Criticism | Advertisements | Marketing | Prices | 20th century | Newspapers | Critics | Books | Advertising agencies
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