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2009, ISBN 9780230576575, xiii, 183
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society... 
Senses and sensation | Marketing | Management science | Samhällsvetenskap | Economics and Business | Ekonomi | Social Sciences | Business and economics | Företagsekonomi | Marknadsföring | Business studies | Ekonomi och näringsliv | Business Administration
Book
2010, 1, ISBN 9780470598825, xv, 188
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are... 
Marketing | Sales & Marketing
Book
2015, 1, Routledge interpretive marketing research, ISBN 1138914622, Volume 21, xv, 404
iWhat is sensory marketing and why does it matter? This book offers a global view of the use of senses in marketing strategy based on consumers... 
Consumer behavior | Senses and sensation | Marketing | Consumer Behaviour | Brand Management | Consumer Psychology | Relationship Marketing | Samhällsvetenskap | Economics and Business | Social Sciences | Marknadsföring | Ekonomi och näringsliv
Book
2008, 6th ed., ISBN 9780750685665, xxxviii, 644
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice... 
Marketing | Marketing Management | Industrial management
Book
2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management
Book
09/2020, ISBN 9780429447044, 420
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets... 
Client Agency Relationship | Electronic Media Marketing | Integrated Marketing Communications | Marketing Communications | Public Relations | Marketing Tools | Communication Theory | MarComms | Strategic Marketing | Social Media Marketing | Sponsorship Marketing | Brand Communications | Direct Marketing | Integrated Marketing | Brand Management | Chris Fill | De Pelsmacker | Advertising
eBook
2016, Routledge international handbooks, ISBN 1138823511, xv, 407
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases... 
Sports | Marketing | Sport & Leisure Industries | Sports Management | Services Marketing | Consumer Behaviour | Sports Business | Marketing Communications | Brand Management | Sports Marketing | Events Management | Sports Administration | Events Marketing | Relationship Marketing
Book
2013, ISBN 9780230296831, xiv, 138
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers... 
Internet marketing | Customer service | Marketing | Management science
Book
03/2020, Routledge Focus on Business and Management, ISBN 9780367445560, 122
This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse... 
Marketing Research | Consumer Behaviour | CSR | sustainable | consumption | Relationship Marketing | Marketing Management | management | ethic | communication | Responsible | Advertising | brand
eBook
2019, 1, Routledge studies in marketing, ISBN 1138310026, 264
iiiThe concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s... 
Marketing Research | Consumer Behaviour | International Marketing | Marketing Management | Relationship Marketing | Relationship marketing | Marketing-Technological innovations | Customer relations | Marketing
eBook
2007, ISBN 9783540396314, xxv, 326
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic... 
Direct marketing | Export marketing | Business and Management | Management | Marketing
Book
2010, Routledge interpretive marketing research, ISBN 0203852079, Volume 12, 242
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication... 
Interactive marketing | Critical Management Studies | Marketing Communications | Advertising | Relationship Marketing | Direct marketing
Book
2017, Developments in marketing science, ISBN 3319455958, 1319
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS... 
Call centers | Marketing
eBook
2002, Routledge e-business series, ISBN 9780415256018, 368
.... In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business... 
Electronic commerce | Internet marketing | e-Business | Internet / Digital Marketing / e-Marketing | Management and Accounting | Business
eBook
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 67, Issue 1, pp. 100 - 115
Theory posits that organizing marketing activities in ways that fit the implementation requirements of a business's strategy enhances performance... 
Relationship marketing | Efficient markets | Trucking industry | Prospecting | Regression analysis | Business structures | Efficient strategies | Corporate strategies | Marketing | Marketing strategies | Business & Economics | Social Sciences | Business
Journal Article
2007, ISBN 9780275992750, 4 v.
Book
2018, 1, ISBN 9781138679184, 348
.... Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies... 
Internet / Digital Marketing / e-Marketing | Consumer Behaviour | Marketing Communications | Relationship Marketing | Internet marketing
eBook
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 68, Issue 1, pp. 1 - 17
Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of "goods," which usually are manufactured output... 
Natural resources | Relationship marketing | Supply chain management | Economic value | Customers | Consumer advertising | Marketing management | Economic resources | Marketing | Process management | Business & Economics | Social Sciences | Business | Forecasts and trends
Journal Article