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Journal of marketing, ISSN 0022-2429
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41. 
Periodicals | Marketing
Journal
eJournal
eJournal
2016, ISBN 9781442647992, xi, 205 pages
A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.. 
Communication in politics | Campaign management | Political campaigns | Political aspects | Advertising, Political | Marketing
Book
eJournal
2017, ISBN 1137394315, xxii, 256 pages
This text analyses the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that... 
Branding (Marketing) | History | Marketing | Business and Management | Brand | Design | Innovation | Entrepreneurship | Entrepreneur | Management | Trends | Branding | Promotion | Business
Book
2007, 3rd ed., ISBN 9780750656757, x, 316
Book
2009, ISBN 9780230576575, xiii, 183
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary... 
Senses and sensation | Marketing | Business & Management | Management science | Samhällsvetenskap | Economics and Business | Ekonomi | Social Sciences | Business and economics | Företagsekonomi | Marknadsföring | Business studies | Ekonomi och näringsliv | Business Administration
Book
2007, ISBN 9783540396314, xxv, 326
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic... 
Direct marketing | Export marketing | Business & Management | Economics/Management Science | Management | Marketing
Book
2014, Expanded edition., ISBN 1591847389, xxix, 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV... 
Internet marketing | Marketing
Book
2016, First edition., Marketing strategy collection, ISBN 1631572741, xxi, 203 pages
"This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their... 
Planning | Marketing
Book
2010, ISBN 0470504544, xxi, 298
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic... 
Marketing research | Mathematical models | Marketing | Case studies
Book
2015, ISBN 9781137526786, xvi, 204 pages
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case... 
Marketing industriel | Organizational change | Innovations | Technological innovations | Changement organisationnel | Industrial marketing | Marketing | Management science
Book
2007, ISBN 9780275992750, 4 v.
Book
2014, 2nd edition., ISBN 1137279567, xii, 242
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media brand expert Antony Young explores how... 
Branding (Marketing) | Internet marketing | Social media
Book
eJournal
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