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2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
International Journal of Research in Marketing, ISSN 0167-8116, 03/2017, Volume 34, Issue 1, pp. 46 - 67
During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and... 
S-D logic | Theory | Institutions | Ecosystem | Service-dominant logic | MANAGEMENT | MARKETS | IMPLEMENTATION | INNOVATION | BUSINESS | VALUE CO-CREATION | ENGAGEMENT | FUNDAMENTAL PROPOSITIONS | COPRODUCTION | INSIGHTS | Ecosystems | Business schools
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 08/2009, Volume 37, Issue 3, pp. 328 - 344
The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new conceptual logic, which views brand... 
Brand creation | Co-creation of brands | Brand evolution | Brand value | Goods-dominant logic | Brand logic | Branding | Service-dominant logic | Co-creation of value | QUALITY | BEHAVIOR | BUSINESS | STRATEGIES | CUSTOMER EQUITY | COMMUNITY | PRODUCT | SELF-CONCEPT | CONSUMERS | IMAGE MANAGEMENT | CONSUMPTION | Marketing
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2008, Volume 36, Issue 1, pp. 1 - 10
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,”... 
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
Journal Article
International Journal of Hospitality Management, ISSN 0278-4319, 01/2019, Volume 76, pp. 252 - 260
Earlier theories of business logics represent a shift in the value creation mindset. This study proposes a framework related to the applicability within the... 
Value-in-memory | Emotional arousal | Service-dominant logic | Memorable experiences | Memory-dominant logic | TOURISM | MODEL | DESTRUCTION | CO-CREATION | CUSTOMER SATISFACTION | AGENDA | CONSEQUENCES | ENGAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | EXPERIENCE | COPRODUCTION | Hospitality industry
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2019, Volume 47, Issue 1, pp. 161 - 185
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2016, Volume 44, Issue 1, pp. 5 - 23
Service-dominant logic continues its evolution, facilitated by an active community of scholars throughout the world. Along its evolutionary path, there has... 
Business and Management | S-D logic | Theory | Ecosystems | Social Sciences, general | Business and Management, general | Institutions | Service-dominant logic | Marketing | LEGITIMACY | GOVERNANCE | MARKETS | INNOVATION | BUSINESS | RATIONALITY | CO-CREATION | ECONOMIES | FRAMEWORK | VALUE CREATION | CUSTOMER INTEGRATION | Marketing communications | Research | Marketing research | Methods | Value added | Studies
Journal Article
Managing Service Quality, ISSN 0960-4529, 05/2014, Volume 24, Issue 3, pp. 206 - 229
Journal Article