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1. Service-dominant logic
: premises, perspectives, possibilities
by Lusch, Robert F and Vargo, Stephen L., 1945
2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
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2. Full Text Service-dominant logic 2025
by Vargo, Stephen L and Lusch, Robert F
International Journal of Research in Marketing, ISSN 0167-8116, 03/2017, Volume 34, Issue 1, pp. 46 - 67
During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and... 
S-D logic | Theory | Institutions | Ecosystem | Service-dominant logic | MANAGEMENT | MARKETS | IMPLEMENTATION | INNOVATION | BUSINESS | VALUE CO-CREATION | ENGAGEMENT | FUNDAMENTAL PROPOSITIONS | COPRODUCTION | INSIGHTS | Ecosystems | Business schools
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3. Full Text The evolving brand logic: A service-dominant logic perspective
by Merz, Michael A and He, Yi and Vargo, Stephen L
Journal of the Academy of Marketing Science, ISSN 0092-0703, 08/2009, Volume 37, Issue 3, pp. 328 - 344
The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new conceptual logic, which views brand... 
Brand creation | Co-creation of brands | Brand evolution | Brand value | Goods-dominant logic | Brand logic | Branding | Service-dominant logic | Co-creation of value | QUALITY | BEHAVIOR | BUSINESS | STRATEGIES | CUSTOMER EQUITY | COMMUNITY | PRODUCT | SELF-CONCEPT | CONSUMERS | IMAGE MANAGEMENT | CONSUMPTION | Marketing
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4. Full Text Service-dominant logic: continuing the evolution
by Vargo, Stephen L and Vargo, Stephen L and Lusch, Robert F and Lusch, Robert F
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2008, Volume 36, Issue 1, pp. 1 - 10
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,”... 
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
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5. Full Text From goods-service logic to a memory-dominant logic: Business logic evolution and application in hospitality
by Harrington, Robert J and Hammond, Rhonda K and Ottenbacher, Michael C and Chathoth, Prakash K and Marlowe, Byron
International Journal of Hospitality Management, ISSN 0278-4319, 01/2019, Volume 76, pp. 252 - 260
Earlier theories of business logics represent a shift in the value creation mindset. This study proposes a framework related to the applicability within the... 
Value-in-memory | Emotional arousal | Service-dominant logic | Memorable experiences | Memory-dominant logic | TOURISM | MODEL | DESTRUCTION | CO-CREATION | CUSTOMER SATISFACTION | AGENDA | CONSEQUENCES | ENGAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | EXPERIENCE | COPRODUCTION | Hospitality industry
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6. Full Text An ecosystem service-dominant logic? – integrating the ecosystem service approach and the service-dominant logic
by Matthies, Brent D and D'Amato, Dalia and Berghäll, Sami and Ekholm, Tommi and Hoen, Hans Fredrik and Holopainen, Jani and Korhonen, Jaana E and Lähtinen, Katja and Mattila, Osmo and Toppinen, Anne and Valsta, Lauri and Wang, Lei and Yousefpour, Rasoul
Journal of Cleaner Production, ISSN 0959-6526, 06/2016, Volume 124, pp. 51 - 64
Natural and business ecosystems are complex and dynamic service systems that interact through the utilization of ecosystem service offerings for human... 
Service-dominant | Value creation | Service science | Ecosystem service cascade | Ecosystem service | Ecosystem | GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY | METAANALYSIS | SUSTAINABILITY | LESSONS | VOLUNTARY ENVIRONMENTAL-PROGRAMS | ISSUES | ENVIRONMENTAL SCIENCES | CO-CREATION | ENGINEERING, ENVIRONMENTAL | FRAMEWORK | TRADE-OFFS | SCIENCE | BENEFITS | Terminology | Ecosystems | Accounting | Dynamics | Sustainability | Logic | Dynamical systems | Business
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7. Full Text Exploring value propositions and service innovation: a service-dominant logic study
by Skålén, Per and Skålén, Per and Gummerus, Johanna and Gummerus, Johanna and von Koskull, Catharina and von Koskull, Catharina and Magnusson, Peter R and Magnusson, Peter R and Handelshögskolan and Karlstads universitet and Centrum för tjänsteforskning and Fakulteten för ekonomi, kommunikation och IT and Fakulteten för humaniora och samhällsvetenskap (from 2013)
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2015, Volume 43, Issue 2, pp. 137 - 158
This paper presents an eight-firm study, conducted from the service-dominant logic perspective, which makes a contribution regarding knowledge of the anatomy... 
Resource integration | Social Sciences, general | Business/Management Science, general | Value proposition | Service innovation | Service-dominant logic | Economics / Management Science | Marketing | MANAGEMENT | PERSPECTIVE | CUSTOMER | BUSINESS | VALUE CO-CREATION | OUTCOMES | MODEL | INSIGHTS | Organizational change | Analysis | Studies | Innovations | Quality of service | Value added | Samhällsvetenskap | Economics and Business | Social Sciences | Företagsekonomi | Ekonomi och näringsliv | Business Administration
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8. Full Text S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
by Hollebeek, Linda D and Hollebeek, Linda D and Srivastava, Rajendra K and Srivastava, Rajendra K and Chen, Tom and Chen, Tom
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2019, Volume 47, Issue 1, pp. 161 - 185
Research addressing the micro-foundational theoretical entity of customer engagement (CE) has proliferated in recent years. In parallel, the macro-foundational... 
Business and Management | S-D logic | Social Sciences, general | Conceptual framework | Customer engagement | Business and Management, general | Revised FPs | Marketing | CRM | SCALE DEVELOPMENT | BEHAVIOR | KNOWLEDGE | INNOVATION | BUSINESS | VALUE CO-CREATION | LOYALTY | SOCIAL-MEDIA ENGAGEMENT | SERVICE-DOMINANT LOGIC | EXPERIENCE | CONSUMER BRAND ENGAGEMENT | Customer service | Research | Marketing research | Customer relationship management | Analysis
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9. Full Text Institutions and axioms: an extension and update of service-dominant logic
by Vargo, Stephen L and Vargo, Stephen L and Lusch, Robert F and Lusch, Robert F
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2016, Volume 44, Issue 1, pp. 5 - 23
Service-dominant logic continues its evolution, facilitated by an active community of scholars throughout the world. Along its evolutionary path, there has... 
Business and Management | S-D logic | Theory | Ecosystems | Social Sciences, general | Business and Management, general | Institutions | Service-dominant logic | Marketing | LEGITIMACY | GOVERNANCE | MARKETS | INNOVATION | BUSINESS | RATIONALITY | CO-CREATION | ECONOMIES | FRAMEWORK | VALUE CREATION | CUSTOMER INTEGRATION | Marketing communications | Research | Marketing research | Methods | Value added | Studies
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10. Full Text The service revolution and its marketing implications: service logic vs service-dominant logic
by Grönroos, Christian and Gummerus, Johanna
Managing Service Quality, ISSN 0960-4529, 05/2014, Volume 24, Issue 3, pp. 206 - 229
Purpose – The purpose of this conceptual paper is to analyse the implications generated by a service perspective. Design/methodology/approach – A conceptual... 
Service management | Management science & operations | Service quality/excellence | Beyond offering value propositions | Customer centricity | Value creation | Value co-creation | Service logic | Reinventing marketing | Service-dominant logic | QUALITY | MANAGEMENT | STRATEGY | MODEL | ORGANIZATION | EMPLOYEES | METAPHORS | CONCEPTUAL FOUNDATION | EXCHANGE | Principles | Interactive marketing | Market strategy | Guidelines | Design engineering | Metaphors | Customers | Mathematical analysis | Quality | Logic | Business | Marketing
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