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2005, ISBN 0761941533, 264 p., [8] p. of plates
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and... 
Social aspects | Brand name products | Advertising | Sales promotion | Communication in marketing
Book
2004, 6th ed., McGraw-Hill/Irwin series in marketing, ISBN 0072536764, xxvi, 779, [67]
Book
2011, ISBN 9781412973823
Reference
2000, LEA's communication series, ISBN 080583382X, xiii, 365
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The... 
Advertising | Television programs | Industry & industrial studies | Film & TV Communication | Mass Media & Communication | Mass media | Research | United States
Book
1987, McGraw-Hill series in marketing., ISBN 9780070539075, xix, 647
Book
1940, 1st ed., McGraw-Hill practical business manuals, xii, 273
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2010, Lecture notes in economics and mathematical systems, ISBN 3642133932, Volume 643.
Web Resource
1984, Report, Volume no. 84-104
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Journal of Marketing, ISSN 0022-2429, 7/2014, Volume 78, Issue 4, pp. 80 - 96
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