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Journal of marketing, ISSN 1547-7185, 10/2018, Volume 65, Issue 1, pp. 71 - 89
The objective of this article is to determine whether national brand promotions and store brands attract the same value-conscious consumers, which would aggravate channel conflict between manufacturers and retailers... 
Consumer research | Retail stores | National brands | Brand loyalty | Demography | Economic benefits | Consumer psychology | Brands | Shopping | Marketing | Business & Economics | Social Sciences | Business | Sales promotions | Research | Private labeling | Brand name products | Studies | Psychological aspects | Brand preferences | Consumer behavior | Demographics | Statistical analysis | Brand differentiation | House brands | Market research
Journal Article
2005, ISBN 0761941533, 264 p., [8] p. of plates
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and... 
Social aspects | Brand name products | Advertising | Sales promotion | Communication in marketing
Book
2017, 1, Routledge research in planning and urban design, ISBN 9781138959385, ix, 207 pages
iSince the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the... 
Branding (Marketing) | Culture and globalization | City promotion | Urban economics | Tourism | Urban Politics | City and Urban Planning | Urban Economics | Marketing
Book
Production and operations management, ISSN 1059-1478, 08/2018, Volume 27, Issue 8, pp. 1455 - 1475
This study investigates the effects of conditional promotions (e.g., buy 2 or more, get 30% off; spend $50 or more, get $15 off... 
retail pricing | overspending | conditional promotions | price promotions | deal‐prone consumers | deal-prone consumers | Consumer behavior | Discounts (Sales) | Analysis | Pricing
Journal Article
Marketing science (Providence, R.I.), ISSN 0732-2399, 7/2009, Volume 28, Issue 4, pp. 782 - 791
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 6/2010, Volume 38, Issue 3, pp. 383 - 397
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 10/2018, Volume 47, Issue 4, pp. 702 - 722
.... They find that though Toyota recalls induced competitive promotions of approximately $850 on average, the competitive promotional reactions did not significantly affect sales on average... 
Business and Management | Promotions | Social Sciences, general | Quasi experiments | Business and Management, general | Marketing | Product recalls | Competitive reactions | Business & Economics | Social Sciences | Business | Competition (Economics) | Research | Marketing research | Product defects and recalls | Automobile industry | Competition | Sales promotions
Journal Article