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2010, Lecture notes in economics and mathematical systems, ISBN 3642133932, Volume 643.
Web Resource
2005, ISBN 0761941533, 264 p., [8] p. of plates
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and... 
Social aspects | Brand name products | Advertising | Sales promotion | Communication in marketing
Book
British Food Journal, ISSN 0007-070X, 05/2018, Volume 120, Issue 5, pp. 1028 - 1045
Purpose The purpose of this paper is to analyse the overall effect of promotions on consumers’ food purchases in Scotland and to consider the implications of... 
Health policy | Purchasing | Sales promotions | Taxes | Households | Elasticity | Elasticity of demand | Food production | Taxation | Regression analysis | Beverages | Food
Journal Article
2004, 6th ed., McGraw-Hill/Irwin series in marketing, ISBN 0072536764, xxvi, 779, [67]
Book
Reference
2011, ISBN 9781412973823
Reference
Journal of Marketing, ISSN 0022-2429, 1/2019, Volume 83, Issue 1, pp. 73 - 88
Managers often use popular events, such as the Olympics, to advertise their brands more heavily. Can manufacturers and retailers capitalize on these events to... 
EMPIRICAL-ANALYSIS | popular event | sales response | DETERMINANTS | INFORMATION OVERLOAD | POSTPROMOTION DIPS | BUSINESS | RETAILER | BRAND | price promotion | MEMORY | promotion calendar | CATEGORY | INTERFERENCE | SALES
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 12/2010, Volume 47, Issue 6, pp. 1070 - 1077
Many consumer promotions involve uncertainty (e.g., purchase incentives offering the chance to receive one of several rewards). Despite retailers' heavy... 
Retail stores | Risk aversion | Consumer research | Economic uncertainty | Expected values | Candy bars | Optimism | Soft drinks | Marketing | Marketing strategies | Uncertainty | Incentives | Promotions | optimism | RISK | BUSINESS | uncertainty | PROSPECT | promotions | incentives | PRICE CLAIMS | ILLUSION | TENSILE | AVERSION | PEOPLE | JUDGMENTS | Influence | Sales promotions | Research
Journal Article
2000, LEA's communication series, ISBN 080583382X, xiii, 365
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The... 
Advertising | Television programs | Industry & industrial studies | Film & TV Communication | Mass Media & Communication | Mass media | Research | United States
Book
1987, McGraw-Hill series in marketing., ISBN 9780070539075, xix, 647
Book
1940, 1st ed., McGraw-Hill practical business manuals, xii, 273
Book
Journal of Retailing, ISSN 0022-4359, 2011, Volume 87, Issue 1, pp. S43 - S52
► Innovations in price promotions have improved targeting activities using loyalty program data and online history. ► Technology enablers aiding targeting... 
Value | Retail technology | Targeting | Promotion | Retail strategy | Pricing | DESIGN | BEHAVIOR | BUSINESS | CONSUMERS PERCEPTIONS | PURCHASE | BRAND | INTENTIONS | CHOICE | PRODUCTS | MULTICHANNEL CUSTOMER MANAGEMENT | TARGETED PROMOTIONS | Retail industry | Research | Analysis | Methods | Target marketing | Studies | Pricing policies | Retailing | Sales promotions
Journal Article
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