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Journal Article
International Journal of Information Management, ISSN 0268-4012, 02/2018, Volume 38, Issue 1, pp. 107 - 116
•Digital marketing is often detrimental if it is done by unskilled service providers.•The hyped services of search engine marketing are not as successful as... 
Twitter analytics | Search engine marketing | Digital marketing | Social media | Search engine optimization | INTERNET | PERSPECTIVE | STRATEGY | CONTRACT DESIGN | ANALYTICS | MODEL | VISIBILITY | INFORMATION SCIENCE & LIBRARY SCIENCE | TRANSACTION COST | OPTIMIZATION | COMMUNICATION | Internet marketing | Usage | Mathematical optimization | Analysis
Journal Article
Journal of Travel Research, ISSN 0047-2875, 7/2011, Volume 50, Issue 4, pp. 365 - 377
Journal Article
2017, ISBN 9781484228470, 136
Use Google's AdWords to create your ads. Each chapter in this book goes beyond the tool itself, discussing helpful resources and important issues to keep in... 
Internet marketing | Big Data | Computer Science | Online Marketing/Social Media | Internet advertising | Strategic planning | Social media
eBook
Marketing Science, ISSN 0732-2399, 7/2013, Volume 32, Issue 4, pp. 644 - 651
This paper examines the impact of search engine optimization (SEO) on the competition between advertisers for organic and sponsored search results. The results... 
marketing contests | search engine marketing | electronic commerce | Search engine marketing | Electronic commerce | Marketing contests | BUSINESS | Methods | Search engine optimization | Marketing
Journal Article
2017, ISBN 9781484228500, 133
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality... 
Internet marketing | Big Data | Computer Science | Online Marketing/Social Media | Web search engines | Web site development | Internet in public relations | Public relations
eBook
Cornell Hospitality Quarterly, ISSN 1938-9655, 5/2011, Volume 52, Issue 2, pp. 200 - 208
Search engine marketing (SEM) is a form of online marketing whereby marketers and webmasters use a range of techniques to ensure that their webpage listing... 
marketing | search engine | optimization | hotel marketing | MANAGEMENT | WEB | HOSPITALITY, LEISURE, SPORT & TOURISM | SOCIOLOGY | Technology application | Usage | Hotels and motels | United States | Internet/Web search services | Management | Customer relations | Web sites | Distribution channels | Marketing
Journal Article
International Journal of Electronic Commerce, ISSN 1086-4415, 10/2005, Volume 10, Issue 1, pp. 9 - 25
Journal Article
Journal of Interactive Marketing, ISSN 1094-9968, 08/2012, Volume 26, Issue 3, pp. 141 - 154
In search engine marketing, such as on Google, advertisements' ranking and prices paid per click result from generalized, second-price, sealed bid auctions... 
Search engine marketing | Online marketing | Keyword advertising | POSITION | BUSINESS | MODEL | SPONSORED SEARCH | KEYWORDS | Costs | Ranking | Interactive | Search engines | Advertisements | Advertising | Empirical analysis | Marketing
Journal Article
Journal Article
Tourism Management, ISSN 0261-5177, 2011, Volume 32, Issue 1, pp. 88 - 97
Given the growing importance of search in online travel planning, marketers need to better understand the behavioural aspect of search engines use. Built upon... 
Search engines | Travel queries | Internet | Travel information search | Search engine marketing | Destination marketing | INFORMATION SEARCH | TECHNOLOGIES | MANAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | ENVIRONMENTAL STUDIES | Cities and towns | Internet marketing | Sales promotions | Travel industry
Journal Article
Journal of Travel Research, ISSN 0047-2875, 11/2011, Volume 50, Issue 6, pp. 587 - 601
Journal Article
International Journal of Information Management, ISSN 0268-4012, 02/2018, Volume 38, Issue 1, p. 107
The study highlights how digital marketing is often detrimental, when it is done by unskilled service providers. It highlights how the hyped services of search... 
Case studies | Gold | Digital media | Data analysis | Social network analysis | User-generated content | Search engines | User generated content | Social networks | Polarity | Data mining | Marketing
Journal Article
Human Factors and Ergonomics In Manufacturing, ISSN 1090-8471, 11/2013, Volume 23, Issue 6, pp. 528 - 540
Journal Article
Marketing Science, ISSN 0732-2399, 5/2012, Volume 31, Issue 3, pp. 493 - 520
Journal Article
The RAND Journal of Economics, ISSN 0741-6261, 10/2014, Volume 45, Issue 3, pp. 576 - 597
Journal Article
Journal of Travel Research, ISSN 0047-2875, 11/2008, Volume 47, Issue 2, pp. 137 - 150
With the growing importance of the Internet for travel planning, understanding the online domain of tourism is vital in order to identify the challenges and... 
Internet | Travel information search | Destination marketing | Search engine | Tourism domain | INFORMATION SEARCH | travel information search | search engine | tourism domain | HOSPITALITY, LEISURE, SPORT & TOURISM | destination marketing | Technology application | Usage | Travel industry | Internet marketing | Internet/Web search services | Research | Marketing
Journal Article
Marketing Education Review, ISSN 1052-8008, 05/2018, Volume 28, Issue 2, pp. 136 - 147
Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical... 
Search Engines | Quasiexperimental Design | College Instruction | Assignments | Grants | Marketing | Nonprofit Organizations | Instructional Effectiveness | Experiential Learning | Relevance (Education) | Student Projects | Business Admini