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self-brand connection (49) 49
business (33) 33
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analysis (15) 15
marketing (15) 15
behavior (14) 14
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self-brand connections (14) 14
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consumption (11) 11
identity (11) 11
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psychology (5) 5
responses (5) 5
self esteem (5) 5
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attitudes (4) 4
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communication (4) 4
congruence (4) 4
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influence (4) 4
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mediation (4) 4
product management (4) 4
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research (4) 4
self-expression (4) 4
self‐brand connection (4) 4
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theory (4) 4
trust (4) 4
word of mouth (4) 4
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brand equity (3) 3
brand management (3) 3
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consumer (3) 3
consumer preferences (3) 3
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Journal of Marketing Research, ISSN 0022-2437, 8/2013, Volume 50, Issue 4, pp. 477 - 488
Conspicuous brand usage, defined as attention-getting use of a brand, causes brand dilution under certain conditions. This research examines changes in... 
Self-brand connection | Social influence | Brand dilution | Impression management | Flaunting | impression management | RESPONSES | brand dilution | self-brand connection | flaunting | BUSINESS | social influence | CONSUMERS | SUSPICION | Product management | Brand choice | Analysis | Methods
Journal Article
Journal of Business Research, ISSN 0148-2963, 07/2018, Volume 88, pp. 388 - 396
Consumers rely on social media to make travel decisions, and actively engage in relationships with tourism brands on social media. Our research contribution is... 
Self-brand connection | Consumer engagement | Social media | Structural modeling | Brand usage intent | Consumer involvement | SCALE DEVELOPMENT | TOURISM | GENERATED CONTENT | VALIDATION | INNOVATION | BUSINESS | LOYALTY | PURCHASE | IMPACT | CONSUMER-BEHAVIOR | Usage | Sales promotions | Analysis | Travel industry
Journal Article
Journal of Services Marketing, ISSN 0887-6045, 07/2018, Volume 32, Issue 4, pp. 387 - 399
Purpose The purpose of this paper is to analyze the impact of the customer engagement and customer self-brand connection on customer advocacy and firms’... 
Self-brand connection | Financial performance | Customer engagement | Customer advocacy | ATTACHMENT | PERFORMANCE | BEHAVIOR | SERVICE QUALITY | BUSINESS | INTERVIEWER | WORD-OF-MOUTH | CONGRUITY | ANTECEDENTS | EXPERIENCE | VARIANCE | Competition | Banking industry | Personality | Marketing | Brand loyalty | Hypotheses | Advocacy | Consumer behavior | Customer services | Branch banking | Luxuries | Banks | Competitive advantage | Self esteem
Journal Article
Psychology & Marketing, ISSN 0742-6046, 11/2018, Volume 35, Issue 11, pp. 818 - 829
Companies commit considerable resources to building brand associations that resonate with consumers’ identities and facilitate strong consumer–brand bonds. The... 
brand meaning | self‐brand connection | identity signal | self-brand connection | PERSONALITY | DIMENSIONS | BEHAVIOR | PSYCHOLOGY, APPLIED | RESISTANCE | STRENGTH | BUSINESS | CONSUMPTION | EQUITY | Consumer behavior | Brand identity
Journal Article
Corporate Social Responsibility and Environmental Management, ISSN 1535-3958, 11/2018, Volume 25, Issue 6, pp. 1246 - 1257
Journal Article
Journal of Product & Brand Management, ISSN 1061-0421, 08/2015, Volume 24, Issue 5, pp. 449 - 461
Purpose – The purpose of this paper is to examine the impact of celebrity endorser credibility on consumer self-brand connection and endorsed brand equity. A... 
Product management | Brand management/equity | Marketing | Self-brand connection | USA | SEM | Brand equity | Celebrity endorsement | Moderation | MANAGEMENT | EXPERTISE | BEHAVIOR | VALIDATION | BUSINESS | SPOKESPERSON | FIT | PHYSICAL ATTRACTIVENESS | ATTITUDE | PRODUCT | HYPOTHESIS | CONGRUENCE | Celebrities | Endorsements | Market strategy
Journal Article
Journal of Retailing and Consumer Services, ISSN 0969-6989, 03/2017, Volume 35, pp. 133 - 141
Building on the literature on green consumption, this study investigates consumers’ perceptions of a brand's green benefits (utilitarian environmental and warm... 
Self-brand connection | Green brand | Green transparency | Brand loyalty | Green benefits | Green perceived value | PURCHASE INTENTION | PRICE | BEHAVIOR | RELATIONSHIP QUALITY | BUSINESS | IMPURE ALTRUISM | RESPONSIBILITY | CORPORATE ASSOCIATIONS | WARM-GLOW | PERCEPTIONS | Consumer behavior | Analysis | Green design
Journal Article
Journal of Product & Brand Management, ISSN 1061-0421, 03/2018, Volume 27, Issue 2, pp. 172 - 184
Purpose This paper aims to determine one explanation for how the self-brand connection is associated with brand loyalty through the brand experience. Brand... 
Self-brand connection | Self-verification theory | Brand loyalty | Brand experience | MANAGEMENT | BUSINESS | UNOBSERVABLE VARIABLES | IDENTIFICATION | ENDORSEMENT | IDENTITY PERSPECTIVE | DIMENSIONS | WORD-OF-MOUTH | MEASUREMENT ERROR | STRUCTURAL EQUATION MODELS | CONSUMER-BEHAVIOR | EQUITY | Consumer behavior | Luxuries | Psychology | Market strategy | Consumers | Market research | Self esteem | Marketing
Journal Article
Journal of Business Research, ISSN 0148-2963, 11/2018, Volume 92, pp. 71 - 80
Brand managers are wary of consumers who are either unaware of new brands or have an unfavorable attitude toward their brands. In this study, we investigate... 
Brand knowledge | Self-brand connection | Self-presentation | Structural equation modeling | Brand attitude | Brand familiarity | ATTACHMENT | CONSUMER | STRENGTH | BUSINESS | LOYALTY | Comparative analysis | Brand name products | Business schools
Journal Article
Journal of Consumer Psychology, ISSN 1057-7408, 07/2019, Volume 29, Issue 3, pp. 463 - 471
Although research provides anecdotal evidence of consumers keeping their brand consumption a secret, there is little empirical corroboration to justify its... 
Self‐brand connection | Secrecy | Deception | Preoccupation model of secrecy | Self-brand connection | THOUGHT | PSYCHOLOGY, APPLIED | BUSINESS | COGNITIVE-DISSONANCE | ATTITUDE STRENGTH
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 7/2018, Volume 46, Issue 4, pp. 652 - 673
Journal Article
Journal of Consumer Psychology, ISSN 1057-7408, 01/2017, Volume 27, Issue 1, pp. 69 - 83
Three studies were conducted to examine how embarrassment influences consumer preferences for brand conspicuousness. We predict that consumers with different... 
Self-brand connection | Branded products | Self-esteem | Embarrassment | Self‐brand connection | Self‐esteem | PERSONALITY | SEPARATE EVALUATIONS | DETERMINANTS | BEHAVIOR | PSYCHOLOGY, APPLIED | BUSINESS | IDENTITY | EXPLANATION | RESPONSES | DIMENSIONS | FACE | CONSUMPTION
Journal Article
Journal of Business Research, ISSN 0148-2963, 11/2015, Volume 68, Issue 11, pp. 2395 - 2403
Over the past two decades, the counterfeiting industry has cost U.S. manufacturers over $200 billion. In this study, we extend current research on consumers'... 
Luxury brand counterfeits | Self–brand connection | Value consciousness | Impulsive buying | Openness to experience | Self-brand connection | PERSONALITY | IMPULSIVE BUYING BEHAVIOR | PRICE | PERSPECTIVE | SELF | BUSINESS | PURCHASE | OUTCOMES | GOODS | OPENNESS | CONSUMPTION | Product counterfeiting | Consumer behavior | Analysis
Journal Article
Cornell Hospitality Quarterly, ISSN 1938-9655, 11/2015, Volume 56, Issue 4, pp. 427 - 435
This study examines the impact of self-construal on the relationship between self–brand connection and brand lovers’ positive word of mouth (WOM). Our sample... 
self–brand connection | self-construal | emotional attachment | brand love | ATTACHMENT | MANAGEMENT | STRENGTH | CULTURE | IDENTITY | RESPONSES | ATTITUDE | SATISFACTION | self-brand connection | HOSPITALITY, LEISURE, SPORT & TOURISM | ANTECEDENTS | CONSUMERS | SOCIOLOGY
Journal Article