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2014, ISBN 9780521124324, xxvi, 225
...) logic', describing the shift from a product-centred view of markets to a service-led model... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
2008, ISBN 0415453437, xii, 129
.... Illustrating the discussion with examples from diabetes clinics and diabetes self care, the book presents the 'logic of care' in a step by step contrast with the 'logic of choice... 
Evaluation | Treatment | Quality control | Medical care | Civil rights | Patient satisfaction | Diabetes | Patients | Medicine: General Issues | Medicine | Health & Illness | Health & Medical Anthropology | Health & Society | Sociology of Health and Illness | Health Policy | Medical Sociology | Diabetes - Treatment - Netherlands
Book
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2009, Volume 37, Issue 3, pp. 328 - 344
.... This evolution is converging on a new conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms... 
Brand creation | Co-creation of brands | Brand evolution | Brand value | Goods-dominant logic | Brand logic | Branding | Service-dominant logic | Co-creation of value | QUALITY | BEHAVIOR | BUSINESS | STRATEGIES | CUSTOMER EQUITY | COMMUNITY | PRODUCT | SELF-CONCEPT | CONSUMERS | IMAGE MANAGEMENT | CONSUMPTION | Marketing
Journal Article
Journal Article
2016, Palgrave pivot, ISBN 1137522631, xi, 142
Book
Journal of marketing, ISSN 1547-7185, 2018, Volume 68, Issue 1, pp. 1 - 17
Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of "goods," which usually are manufactured output... 
Natural resources | Relationship marketing | Supply chain management | Economic value | Customers | Consumer advertising | Marketing management | Economic resources | Marketing | Process management | CHAIN | EVOLUTION | SERVICES | PRODUCTS | ORIENTATION | KNOWLEDGE | BUSINESS | MODEL | VIEW | Forecasts and trends
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 1 - 10
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing... 
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
Journal Article
International journal of research in marketing, ISSN 0167-8116, 2017, Volume 34, Issue 1, pp. 46 - 67
During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2... 
S-D logic | Theory | Institutions | Ecosystem | Service-dominant logic | MANAGEMENT | MARKETS | IMPLEMENTATION | INNOVATION | BUSINESS | VALUE CO-CREATION | ENGAGEMENT | FUNDAMENTAL PROPOSITIONS | COPRODUCTION | INSIGHTS | Ecosystems | Business schools
Journal Article